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Abyssinian Oil

Fail

The top 5 brands take 100% of clicks, so Abyssinian Oil is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$51K/yr21K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
97%top-5 click share · 4 brands · 5 sellers

Flapen Score

Abyssinian Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Abyssinian Oil is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abyssinian Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Abyssinian Oil 21K times last year and spent an estimated $51K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
10.5%
Market size, estimated
$51Ka year
Peak month
March2.1× the quietest month
Top search term
abyssinian oil18K searches a year

02 · Price

A sale here is worth $23.07.

Listings sell for $23.07 on average, from $8.90 to $57.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $23.07 that is $6K to $12K a year per listing.

Average price
$23.07inside the $15 to $100 sweet spot
Price range
$8.90–$57.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #849 within Hair Treatment Oils. It carries 296 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
9.0%
Average rank
#849in Hair Treatment Oils
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
296per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Abyssinian Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 238%
  • Brand 311%
  • Brand 43%

Demand

Abyssinian Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Abyssinian Oil

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Smell”
1.2%of orders come back
“No smell and a very light oil”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Abyssinian Oil questions

Answered from the same tracked data.