abs of steel fat burning cream
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.08–$71.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$141K$141K/yr · 64K searches
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,681.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, abs of steel fat burning cream is a $141K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
abs of steel fat burning cream market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 1.8%
- Avg brand age
- 50 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- SteelFit87%
- KlsyChry3%
- Sports Research2%
- EVELINE COSMETICS2%
- NIVEA2%
- kitneed2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top abs of steel fat burning cream search terms
- abs of steel17K/yr
- abs of steel fat burning cream14K/yr
- abs of steel cream5K/yr
- particle ab firming cream for men9K/yr
- steelfit5K/yr
- ab firming cream for men5K/yr
- ab cream4K/yr
- steel fit3K/yr
- particle ab firming cream4K/yr
Top abs of steel fat burning cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SteelFit Abs of Steel Maximum Definition Cream - Skin Tightening Toning & Firming Lotion for Sculpting Abs - L-Carnitine Pre & Post Workout Supplement for Men & Women - Non-Greasy Formula 8 Ounces
SteelFit$33.454.1★3,191 rev
SteelFit Abs of Steel Maximum Definition Cream - Skin Tightening Toning & Firming Lotion for Sculpting Abs - L-Carnitine Pre & Post Workout Supplement for Men & Women - Non-Greasy Formula 3.4 Ounces
SteelFit$18.614.1★3,191 rev
SteelFit Maximum Toning Cellulite Cream Buns of Steel - Skin Firming & Tightening Body Lotion with Caffeine for Stretch Marks - Anti-Cellulite Remover Treatment for Booty Thighs Legs & Glutes
SteelFit$16.274.1★1,527 rev
SteelFit Maximum Toning Cellulite Cream Buns of Steel - Skin Firming & Tightening Body Lotion with Caffeine for Stretch Marks - Anti-Cellulite Remover Treatment for Booty Thighs Legs & Glutes
SteelFit$28.604.1★1,527 rev
Abdominal Cream Abs Sculpting Cream Hot Creams Fat Burning Massage Gel Anti Cellulite Skin Tightening Firming Workout Sweat Enhancer Creams for Tummy Belly and Waist
KlsyChry$9.083.4★35 rev
Newest
by launch date
Ab Machine Ab Workout Equipment Foldable Core & Abdominal Exercise Machine Abdominal Crunch Trainer Exercise Fitness Equipment 330lbs Weight Capacity
kitneed$71.424 rev
SteelFit Maximum Toning Cellulite Cream Buns of Steel - Skin Firming & Tightening Body Lotion with Caffeine for Stretch Marks - Anti-Cellulite Remover Treatment for Booty Thighs Legs & Glutes
SteelFit$16.271,527 rev
SteelFit Abs of Steel Maximum Definition Cream - Skin Tightening Toning & Firming Lotion for Sculpting Abs - L-Carnitine Pre & Post Workout Supplement for Men & Women - Non-Greasy Formula 3.4 Ounces
SteelFit$18.613,191 rev
SteelFit Firming Body Lotion - Contouring & Skin Tightening Cream for Body - Firm & Tone Cellulite Remover for Legs Belly & Saggy Skin - Nourishing & Soothing with Shea & Cocoa Butter - Iced Cranberry
SteelFit$18.09485 rev
Abdominal Cream Abs Sculpting Cream Hot Creams Fat Burning Massage Gel Anti Cellulite Skin Tightening Firming Workout Sweat Enhancer Creams for Tummy Belly and Waist
KlsyChry$9.0835 rev
Trending
90-day click momentumAb Machine Ab Workout Equipment Foldable Core & Abdominal Exercise Machine Abdominal Crunch Trainer Exercise Fitness Equipment 330lbs Weight Capacity
kitneed$71.423.7★
SteelFit Maximum Toning Cellulite Cream Buns of Steel - Skin Firming & Tightening Body Lotion with Caffeine for Stretch Marks - Anti-Cellulite Remover Treatment for Booty Thighs Legs & Glutes
SteelFit$16.274.1★
SteelFit Firming Body Lotion - Contouring & Skin Tightening Cream for Body - Firm & Tone Cellulite Remover for Legs Belly & Saggy Skin - Nourishing & Soothing with Shea & Cocoa Butter - Milk & Honey
SteelFit$17.654.1★
SteelFit Firming Body Lotion - Contouring & Skin Tightening Cream for Body - Firm & Tone Cellulite Remover for Legs Belly & Saggy Skin - Nourishing & Soothing with Shea & Cocoa Butter - Iced Cranberry
SteelFit$18.094.1★
Sports Research Sweet Sweat Workout Enhancer Gel Thermogenic Exercise Topical Gel for Faster Sweating - 6.4 oz Stick
Sports Research$27.904.6★
What buyers say about abs of steel fat burning cream
What buyers praise and complain about, mined from review topics.What buyers love
“The product performance is fine”
“again smells super yummy”
“This really works, saw results”
“Worth the money”
“Does do whats advertised”
“Soft smooth skin”
“Soothing and hydrating”
“its gradually healing my skin”
“I honestly have seen a tightening of my neck and jaw line, as well as a decrease in my marionette lines”
“was so excited to use it at the gym”
What buyers complain about
“Didn't work”
“Smell is strange”
“Apparently Im having an Allergic reaction”
“did not notice a single difference”
“Makes you sweat”
“Very sticky, Not smooth”
“Cheaply made”
“And once applied the new formula does not leave my skin feeling hydrated”
“Burnt my skin do not recommend”
“Very thick feeling on skin”
Top return reasons
Common questions
- Is abs of steel fat burning cream profitable to sell on Amazon United States?
- The niche generates $141K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the abs of steel fat burning cream niche?
- 7 brands and 25 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in abs of steel fat burning cream?
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.7%.
- When does demand for abs of steel fat burning cream peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the abs of steel fat burning cream niche?
- Listings span $9.08–$71.42; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 11,682 reviews — the moat a new listing must climb.