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9am Dive Afnan

Fail

The top 5 brands take 100% of clicks, so 9am Dive Afnan is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$239K/yr289K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
84%top-5 click share · 3 brands · 84 sellers

Flapen Score

9am Dive Afnan against its category

The dotted line is the Beauty & Personal Care average. Past it, 9am Dive Afnan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9am Dive Afnan market on Amazon at a glance

Shoppers on Amazon United States searched for 9am Dive Afnan 289K times last year and spent an estimated $239K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
2.8%
Market size, estimated
$239Ka year
Peak month
March1.5× the quietest month
Top search term
9am70K searches a year

02 · Price

A sale here is worth $29.14.

Listings sell for $29.14 on average, from $12.38 to $42.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $29.14 that is $29K to $36K a year per listing.

Average price
$29.14inside the $15 to $100 sweet spot
Price range
$12.38–$42.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #667 within Women's. It carries 4,069 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#667in Women's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,069per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 9am Dive Afnan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$36K$72K$108K$144K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Afnan89%
  • Nude Barre8%
  • Erimberate3%
  • Open — no brand owns it (0%)

Demand

9am Dive Afnan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 9am Dive Afnan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 9am70K/yr
  • 9am dive40K/yr
  • 9 am39K/yr
  • 9am cologne for men47K/yr
  • 9 am dive21K/yr
  • 9pm dive8K/yr
  • 9 am cologne for men5K/yr
  • 9 am perfume for men30K/yr
  • perfume 9am6K/yr
  • 9am cologne5K/yr

Reviews and returns

What reviews say buyers love and hate about 9am Dive Afnan

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
53%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“It's not as described for the smell”
A buyer, on “Smell”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 9am Dive Afnan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data