.99
FailThe top 5 products take 100% of clicks, so .99 is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $141K/yr286K searches / yr
- 90-day growth
- +42.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 27 sellers
Flapen Score
.99 against its category
The dotted line is the Beauty & Personal Care average. Past it, .99 is stronger. Inside it, weaker.
Market
The .99 market on Amazon at a glance
Shoppers on Amazon United States searched for .99 286K times last year and spent an estimated $141K. All 2 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +42.4%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $141Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- wet and wild brushes36K searches a year
02 · Price
A sale here is worth $3.45.
Listings sell for $3.45 on average, from $1.00 to $5.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $3.45 that is $21K to $28K a year per listing.
- Average price
- $3.45under the $15 to $100 sweet spot
- Price range
- $1.00–$5.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Makeup Brushes & Tools. It carries 10,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Makeup Brushes & Tools
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,056per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top .99 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 27%
- Open — no brand owns it (0%)
Demand
.99 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.5×
Search terms
Top .99 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wet and wild brushes36K/yr
- wet n wild brush49K/yr
- wet n wild makeup brushes33K/yr
- wet n wild brushes28K/yr
- wet and wild makeup brushes27K/yr
- wet n wild eyeshadow brush29K/yr
- wet and wild eyeshadow brush15K/yr
- wet and wild brush15K/yr
- 0.9915K/yr
- wet n wild brush set10K/yr
Reviews and returns
What reviews say buyers love and hate about .99
We read the reviews and the return reasons for every product selling here.
“it is not as good as that one”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common .99 questions
Answered from the same tracked data.









