.99
a concentrated shelf (top 5 take 100% of clicks) — .99 doesn't clear our bar today.
Flapen Score
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Is .99 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, .99 is a $141K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 38/100.
.99: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +42.4% over the last 90 days and 14.3% of searches end in a purchase.
$141K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 4 products
Top .99 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago
wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago
Trending
90-day click momentumwet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago
Newest
by launch datewet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $1.00
- Rating
- 4.7/5
- Reviews
- 5,572
- Age
- 4y ago
wet n wild Foundation Brush Densely-Packed Synthetic Fiber Bristles for Liquid Cream & Powder Ergonomic Handle for Comfortable Control
- Price
- $5.22
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 10y ago
wet n wild Eyeshadow Brush Precision Blending Application Soft Synthetic Fibers Ergonomic Handle for Comfortable Precision Control
- Price
- $2.20
- Rating
- 4.6/5
- Reviews
- 16,487
- Age
- 10y ago
EcoTools Enhancing Eye 2-Piece Makeup Brush Set Makeup Brushes For Liquid Cream & Powder Eyeshadow & Eye Liner Application Dual-Sided & Eco-Friendly Synthetic Bristles Cruelty-Free
- Price
- $5.37
- Rating
- 4.7/5
- Reviews
- 15,776
- Age
- 12y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- wet n wild93%
- EcoTools7%
- Open — no brand owns it (0%)
.99 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 3.5×
Top .99 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wet and wild brushes36K/yr
- wet n wild brush49K/yr
- wet n wild makeup brushes33K/yr
- wet n wild brushes28K/yr
- wet and wild makeup brushes27K/yr
- wet n wild eyeshadow brush29K/yr
- wet and wild eyeshadow brush15K/yr
- wet and wild brush15K/yr
- 0.9915K/yr
- wet n wild brush set10K/yr
What reviews say buyers love and hate about .99
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good quality”
“Good for the Price”
“Cute brush”
“So soft”
“The paint blends easily”
What buyers complain about
82% of reviews“it is not as good as that one”
“Bristles not as compact as I wanted”
“1 of first sets broke in half after few weeks”
“I thought it was a little thinner”
“Dont try to save money with these because you will need to replace after trying”
.99 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common .99 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
