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7n Hair Color

Fail

The top 5 brands take 100% of clicks, so 7n Hair Color is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$48K/yr53K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
71%top-5 click share · 5 brands · 10 sellers

Flapen Score

7n Hair Color against its category

The dotted line is the Beauty & Personal Care average. Past it, 7n Hair Color is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 7n Hair Color market on Amazon at a glance

Shoppers on Amazon United States searched for 7n Hair Color 53K times last year and spent an estimated $48K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
9.4%
Market size, estimated
$48Ka year
Top search term
7n hair color16K searches a year

02 · Price

A sale here is worth $9.73.

Listings sell for $9.73 on average, from $7.92 to $15.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.73 that is $2K to $5K a year per listing.

Average price
$9.73under the $15 to $100 sweet spot
Price range
$7.92–$15.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #82 within Hair Coloring Products. It carries 4,946 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#82in Hair Coloring Products
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,946per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top 7n Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 213%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Search terms

Top 7n Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 7n hair color16K/yr
  • wella 7n9K/yr
  • wella color charm 7n7K/yr
  • 7nn hair color5K/yr
  • 7nn hair color for gray coverage4K/yr
  • wella hair color 7n3K/yr
  • 7 n2K/yr

Reviews and returns

What reviews say buyers love and hate about 7n Hair Color

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
41%of negative reviews mention “Color”
0.7%of orders come back
“Way too dark”
A buyer, on “Color”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 7n Hair Color questions

Answered from the same tracked data.