How competitive is the 7n Hair Color niche on Amazon United States?

5 brands and 10 sellers compete in 7n Hair Color on Amazon United States. The top 5 7n Hair Color products take 71% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the 7n Hair Color niche?

7n Hair Color sells for $9.73 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $7.92–$15.01. The average incumbent carries 4,946 reviews — the moat a new listing must climb.

7n Hair Color

brand-locked demand (top 5 brands take 100% of clicks) — 7n Hair Color doesn't clear our bar today.

Flapen Score

Skip it

Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48

This niche Category average · 10,978 niches

Is 7n Hair Color profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 7n Hair Color is a $48K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

7n Hair Color: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 9.4% of searches end in a purchase.

$48K

revenue / yr

Units sold / yr6K

Search volume / yr-3.5%53K

Conversion rate9.4%

Avg price$9.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 10

Top-5 product click share71%

Open market0%

Avg brand age94 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top 7n Hair Color products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

COLORCHARM Demi Permanent Hair Color 7N Medium Neutral Blonde Gloss Refresh & Tone 2 Fl Oz

Price: $9.24
Rating: 4.4/5
Reviews: 6,144
Age: 4y ago

COLORCHARM Permanent Cream Hair Color 7N Medium Blonde 2 oz.

Price: $8.95
Rating: 4.5/5
Reviews: 683
Age: 1y ago

COLORCHARM Permanent Liquid Hair Color | 7NN Intense Med Blonde | Up to 100% Gray Coverage | 1.42 Fl Oz

Price: $8.04
Rating: 4.6/5
Reviews: 1,696
Age: 7y ago

Clairol Professional Crme Permanente 7n Med Neutral Blonde 2 oz. - Packaging May Vary

Price: $7.92
Rating: 4.5/5
Reviews: 3,853
Age: 16y ago

AGE beautiful Permanent Hair Dye 7N Dark Blonde - Natural Dark Blonde Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality

Price: $11.64
Rating: 4.3/5
Reviews: 11,657
Age: 16y ago

Newest

by launch date

COLORCHARM Permanent Cream Hair Color 7N Medium Blonde 2 oz.

Price: $8.95
Rating: 4.5/5
Reviews: 683
Age: 1y ago

COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.

Price: $9.80
Rating: 4.5/5
Reviews: 856
Age: 1y ago

COLORCHARM Permanent Cream Hair Color 7NN Intense Medium Blonde 2 oz.

Price: $9.41
Rating: 4.5/5
Reviews: 683
Age: 1y ago

LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 7N Natural Dark Blonde 1 Hair Dye Kit

Price: $13.53
Rating: 4.5/5
Reviews: 2,995
Age: 2y ago

COLORCHARM Demi Permanent Hair Color 7N Medium Neutral Blonde Gloss Refresh & Tone 2 Fl Oz

Price: $9.24
Rating: 4.4/5
Reviews: 6,144
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

COLORCHARM72%
Clairol Professional13%
AGE beautiful9%
L'Oreal Paris4%
Naturtint2%
Open — no brand owns it (0%)

Top 7n Hair Color search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

7n hair color16K/yr -1.3%7.7% conv.
wella 7n9K/yr +10.7%10.0% conv.
wella color charm 7n7K/yr -8.3%9.6% conv.
7nn hair color5K/yr -11.4%10.4% conv.
7nn hair color for gray coverage4K/yr +8.1%7.9% conv.
wella hair color 7n3K/yr -23.7%7.6% conv.
7 n2K/yr -18.3%0.4% conv.

What reviews say buyers love and hate about 7n Hair Color

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Color40%

“Great Color”

Quality-Overall13%

“Great product for years”

Coverage9%

“Great coverage and love the color”

Suitability Colored Hair5%

“It does s descent job of coloring hair”

Advertised Vs Actual Product4%

“exactly what i wanted”

What buyers complain about

87% of reviews

Color41%

“Way too dark”

Suitability Colored Hair16%

“pick a blonde color it will not work”

Coverage8%

“does not cover the white”

Product Condition6%

“Received this item used...not sure if items are checked before being sent”

Functionality-Overall5%

“This doesnt work on its own”

7n Hair Color return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

52%

2Suitability Colored Hair

25%

3Advertised Vs Actual Product

4Value For Money

5Functionality-Overall

Common 7n Hair Color questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 7n Hair Color 34/100 on Amazon United States — Skip it. The niche generates $48K/yr across 16 tracked products. Search demand moved -3.5% over the last 90 days.

7n Hair Color buyers on Amazon United States complain most about Color, Suitability Colored Hair, Coverage, the themes mined from the niche's reviews. Its return rate is 0.7%.