Is 7a Hair Color profitable to sell on Amazon United States?

Flapen scores 7a Hair Color 37 out of 100 on Amazon United States, a Fail. Shoppers spend $48K a year across 10 tracked products. Search demand grew +19.8% in the last 90 days.

How competitive is the 7a Hair Color niche on Amazon United States?

5 brands and 47 sellers compete in 7a Hair Color on Amazon United States. The top 5 7a Hair Color products take 90% of clicks, and the top 5 brands take 100%.

What do buyers complain about in 7a Hair Color?

7a Hair Color buyers on Amazon United States complain most about Color, Suitability Colored Hair, and Damage/Burn Hair. An estimated 0.9% of orders come back.

What does it cost to enter the 7a Hair Color niche?

7a Hair Color sells for $11.23 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.03 to $14.17. The average product has 8,360 reviews, the count a new listing must catch up to.

7a Hair Color

Fail

The top 5 brands take 100% of clicks, so 7a Hair Color is a Fail.

Flapen Score: 37
37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size: $48K/yr47K searches / yr
90-day growth: +19.8%search demand this quarter
Competition: 90%top-5 click share · 5 brands · 47 sellers

Flapen Score

7a Hair Color against its category

The dotted line is the Beauty & Personal Care average. Past it, 7a Hair Color is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The 7a Hair Color market on Amazon at a glance

Shoppers on Amazon United States searched for 7a Hair Color 47K times last year and spent an estimated $48K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months: 47K
Growth, 90 days vs prior 90: +19.8%
Conversion, latest week: 9.0%
Market size, estimated: $48Ka year
Top search term: wella 7a11K searches a year

02 · Price

A sale here is worth $11.23.

Listings sell for $11.23 on average, from $8.03 to $14.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.23 that is $3K to $6K a year per listing.

Average price: $11.23under the $15 to $100 sweet spot
Price range: $8.03–$14.17
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #243 within Hair Coloring Products. It carries 8,360 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 100%
Out of stock, average day: 8.3%
Average rank: #243in Hair Coloring Products
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 8,360per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 88 months

Products

Top 7a Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Brand 148%
Brand 245%
Brand 33%
Brand 42%
Brand 52%

Demand

7a Hair Color search demand

Weekly searches over the year. Pick a range.

Search terms

Top 7a Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wella 7a11K/yr +12.7%10.0% conv.
7a hair color9K/yr +22.0%7.3% conv.
igora 7.18K/yr +26.2%8.3% conv.
tinte 7.16K/yr +16.7%2.2% conv.
igora 7-14K/yr +43.3%13.3% conv.
wella color charm 7a5K/yr -5.6%9.9% conv.
igora royal 7-13K/yr +48.2%10.8% conv.

Reviews and returns

What reviews say buyers love and hate about 7a Hair Color

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Color”

43%of negative reviews mention “Color”

0.9%of orders come back

“And it still very dark”

A buyer, on “Color”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common 7a Hair Color questions

Answered from the same tracked data.

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