7a Hair Color

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+19.8%

Conversion, latest week

9.0%

Market size, estimated

$48Ka year

Top search term

wella 7a11K searches a year

Listings sell for $11.23 on average, from $8.03 to $14.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.23 that is $3K to $6K a year per listing.

Average price

$11.23under the $15 to $100 sweet spot

Price range

$8.03–$14.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #243 within Hair Coloring Products. It carries 8,360 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#243in Hair Coloring Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

8,360per listing

Listings tracked

10

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months