6n Hair Color

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

5.2%

Market size, estimated

$145Ka year

Peak month

January4.0× the quietest month

Top search term

age beautiful hair color133K searches a year

Listings sell for $11.19 on average, from $5.32 to $13.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.19 that is $3K to $6K a year per listing.

Average price

$11.19under the $15 to $100 sweet spot

Price range

$5.32–$13.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Hair Coloring Products. It carries 6,911 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#71in Hair Coloring Products

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

6,911per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months