62
FailThe top 5 brands take 98% of clicks, so 62 is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $51K/yr62K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 40 sellers
Flapen Score
62 against its category
The dotted line is the Beauty & Personal Care average. Past it, 62 is stronger. Inside it, weaker.
Market
The 62 market on Amazon at a glance
Shoppers on Amazon United States searched for 62 62K times last year and spent an estimated $51K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $51Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- yellow perfume6K searches a year
02 · Price
A sale here is worth $31.76.
Listings sell for $31.76 on average, from $14.10 to $70.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $31.76 that is $8K to $16K a year per listing.
- Average price
- $31.76inside the $15 to $100 sweet spot
- Price range
- $14.10–$70.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,512 within Women's. It carries 12,558 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10,512in Women's
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 12,558per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 62 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
- Price
- $24.50
- Rating
- 4.7/5
- Reviews
- 52,449
- Age
- 3y ago

SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
- Price
- $34.19
- Rating
- 4.7/5
- Reviews
- 52,449
- Age
- 9y ago

62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle
- Price
- $14.10
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 2y ago

Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
- Price
- $20.96
- Rating
- 4.2/5
- Reviews
- 3,110
- Age
- 1y ago

Sol de Janeiro Bum Bum Jet Set
- Price
- $30.12
- Rating
- 4.7/5
- Reviews
- 19,389
- Age
- 7y ago
Trending
estimated 90-day click momentum
Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
- Price
- $23.29
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 2y ago

62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle
- Price
- $14.10
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 2y ago

Sol de Janeiro Rio Radiance Cheirosa 87 Hair and Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
- Price
- $24.49
- Rating
- 4.5/5
- Reviews
- 3,762
- Age
- 3y ago

Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz
- Price
- $18.27
- Rating
- 4.0/5
- Reviews
- 160
- Age
- 1y ago

Versace Yellow Diamond for Women 6.7 oz Eau de Toilette Spray
- Price
- $70.52
- Rating
- 4.5/5
- Reviews
- 5,555
- Age
- 9y ago
Newest
by launch date
SOL DE JANEIRO Cheirosa 62 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
- Price
- $30.87
- Rating
- 4.8/5
- Reviews
- 693
- Age
- 1y ago

Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 62)
- Price
- $58.09
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 1y ago

Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz
- Price
- $18.27
- Rating
- 4.0/5
- Reviews
- 160
- Age
- 1y ago

Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
- Price
- $20.96
- Rating
- 4.2/5
- Reviews
- 3,110
- Age
- 1y ago

Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
- Price
- $23.29
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
40
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Sol de Janeiro79%
- Splash Brothers Customized7%
- Sttes5%
- Roceyang3%
- Gucci3%
- Versace2%
Demand
62 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top 62 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yellow perfume6K/yr
- ulta perfume13K/yr
- brazilian crush 62 pistachio and salted caramel perfume8K/yr
- cheriosa 62771/yr
- sol de janeiro brazilian crush cheirosa 62 perfume mist524/yr
- 63 perfume714/yr
- cheirosa 62 sol de janeiro406/yr
- sol de janeiro 62 big bottle700/yr
- sol de janeiro 40 small511/yr
- 65 perfume604/yr
Reviews and returns
What reviews say buyers love and hate about 62
We read the reviews and the return reasons for every product selling here.
“smells cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 62 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









