62
FailThe top 5 brands take 98% of clicks, so 62 is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $51K/yr62K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 40 sellers
Flapen Score
62 against its category
The dotted line is the Beauty & Personal Care average. Past it, 62 is stronger. Inside it, weaker.
Market
The 62 market on Amazon at a glance
Shoppers on Amazon United States searched for 62 62K times last year and spent an estimated $51K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $51Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- yellow perfume6K searches a year
02 · Price
A sale here is worth $31.76.
Listings sell for $31.76 on average, from $14.10 to $70.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $31.76 that is $8K to $16K a year per listing.
- Average price
- $31.76inside the $15 to $100 sweet spot
- Price range
- $14.10–$70.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,512 within Women's. It carries 12,558 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10,512in Women's
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 12,558per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 62 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 27%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
Demand
62 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top 62 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yellow perfume6K/yr
- ulta perfume13K/yr
- brazilian crush 62 pistachio and salted caramel perfume8K/yr
- cheriosa 62771/yr
- sol de janeiro brazilian crush cheirosa 62 perfume mist524/yr
- 63 perfume714/yr
- cheirosa 62 sol de janeiro406/yr
- sol de janeiro 62 big bottle700/yr
- sol de janeiro 40 small511/yr
- 65 perfume604/yr
Reviews and returns
What reviews say buyers love and hate about 62
We read the reviews and the return reasons for every product selling here.
“smells cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 62 questions
Answered from the same tracked data.









