62
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.76avg listing price — sweet spot $15–$100
Price range
Great$14.10–$70.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,558.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 62K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 62 is a $51K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
62 market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #10,512
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Sol de Janeiro79%
- Splash Brothers Customized7%
- Sttes5%
- Roceyang3%
- Gucci3%
- Versace2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top 62 search terms
- yellow perfume6K/yr
- ulta perfume13K/yr
- brazilian crush 62 pistachio and salted caramel perfume8K/yr
- cheriosa 62771/yr
- sol de janeiro brazilian crush cheirosa 62 perfume mist524/yr
- 63 perfume714/yr
- cheirosa 62 sol de janeiro406/yr
- sol de janeiro 62 big bottle700/yr
- sol de janeiro 40 small511/yr
- 65 perfume604/yr
Top 62 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.504.7★52,449 rev
SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
Sol de Janeiro$34.194.7★52,449 rev
62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle
Splash Brothers Customized$14.104.7★54 rev
Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
Sttes$20.964.2★3,110 rev
Sol de Janeiro Bum Bum Jet Set
Sol de Janeiro$30.124.7★19,389 rev
Newest
by launch date
SOL DE JANEIRO Cheirosa 62 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.87693 rev
Sol de Janeiro Cheirosa Hair & Body Fragrance Mist Full Size and Travel Size Set - Home and Away Bundle - 8.1 & 3 fl oz Duo (Cheirosa 62)
Sol de Janeiro$58.09125 rev
Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz
Gucci$18.27160 rev
Sttes Perfume 02# Irresistible Sunshine for Women - Pistachio Vanilla & Salted Caramel Eau de Perfume 100ml (3.4fl oz) Sweet Gourmand Caramel Vanilla Fragrance (Evolution of 602)
Sttes$20.963,110 rev
Roceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
Roceyang$23.29396 rev
Trending
90-day click momentumRoceyang 62th Birthday Gifts for Him Her 1964 Unique Gifts for 62 Year Old Vintage Hat
Roceyang$23.294.8★
62th Birthday Gifts for Women Men Vintage 1962 62 Years Old Party Supplies Hat Adjustable Cotton Embroidered 62 Birthday Decorations Baseball Cap Funny Gifts for Wife Huaband Aunt Uncle
Splash Brothers Customized$14.104.7★
Sol de Janeiro Rio Radiance Cheirosa 87 Hair and Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.494.5★
Gucci Flora Gorgeous Orchid EDP For Women 0.16 Fl Oz
Gucci$18.274.0★
Versace Yellow Diamond for Women 6.7 oz Eau de Toilette Spray
Versace$70.524.5★
What buyers say about 62
What buyers praise and complain about, mined from review topics.What buyers love
“Intoxicating fragrance”
“Great deal”
“Good quality and easy to use bottles”
“Well loved and long lasting”
“Smalls great”
“Exactly what I expected”
“easy to use”
“Birthday present”
“Soft,”
“perfect for summer”
What buyers complain about
“smells cheap”
“doesnt last more than 1-2 hrs”
“Expensive”
“Super small”
“Looks can be deceiving”
“The quality of the spraying piece is lower than I expected”
“Its a little heavy at first”
“It smells like alcohol”
“Not strong”
“its not moisturizing idk why amazon wants me to speak on that”
Common questions
- Is 62 profitable to sell on Amazon United States?
- The niche generates $51K/yr across 11 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the 62 niche?
- 6 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 62?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- When does demand for 62 peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the 62 niche?
- Listings span $14.10–$70.52; the average listing price is $31.76 (sweet spot $15–$100). The average incumbent carries 12,558 reviews — the moat a new listing must climb.