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62

brand-locked demand (top 5 brands take 98% of clicks) — 62 doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48

Market size 13Growth 19Conversion 33Competition 13Returns 100Price range 94Avg price 95Brand share 6Review moat 20Quality gap 28
This niche Category average · 10,978 niches

Is 62 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 62 is a $51K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

62: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 2.6% of searches end in a purchase.

$51K

revenue / yr

Units sold / yr2K
Search volume / yr-11.0%62K
Conversion rate2.6%
Avg price$31.76

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 40
Top-5 product click share84%
Open market2%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews12,558

Top 62 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Sol de Janeiro79%
  • Splash Brothers Customized7%
  • Sttes5%
  • Roceyang3%
  • Gucci3%
  • Versace2%

62 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR2.6%Products11Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews12,558Avg BSR#10,512
7K5KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top 62 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yellow perfume6K/yr
  • ulta perfume13K/yr
  • brazilian crush 62 pistachio and salted caramel perfume8K/yr
  • cheriosa 62771/yr
  • sol de janeiro brazilian crush cheirosa 62 perfume mist524/yr
  • 63 perfume714/yr
  • cheirosa 62 sol de janeiro406/yr
  • sol de janeiro 62 big bottle700/yr
  • sol de janeiro 40 small511/yr
  • 65 perfume604/yr

What reviews say buyers love and hate about 62

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Smell73%

Intoxicating fragrance

Value For Money4%

Great deal

Quality-Overall3%

Good quality and easy to use bottles

Durability3%

Well loved and long lasting

Size-Overall2%

Smalls great

What buyers complain about

80% of reviews
Smell47%

smells cheap

Durability13%

doesnt last more than 1-2 hrs

Value For Money8%

Expensive

Size-Overall6%

Super small

Advertised Vs Actual Product2%

Looks can be deceiving

Common 62 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 62 34/100 on Amazon United States — Skip it. The niche generates $51K/yr across 11 tracked products. Search demand moved -11.0% over the last 90 days.
Search demand for 62 on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.7× the quietest.