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613 Frontal

a small market ($31K/yr) — 613 Frontal doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48

Market size 8Growth 14Conversion 16Competition 11Returns 55Price range 95Avg price 94Brand share 16Review moat 82Quality gap 73
This niche Category average · 10,978 niches

Is 613 Frontal profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 613 Frontal is a $31K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 35/100.

613 Frontal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.6% over the last 90 days and 1.3% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr750
Search volume / yr-21.6%50K
Conversion rate1.3%
Avg price$47.99

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 10
Top-5 product click share86%
Open market6%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews368

Top 613 Frontal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$9K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • CYSDRH31%
  • Shining Girl29%
  • JOHLUA17%
  • GYAJEP13%
  • MSTOXIC4%
  • GZX3%
  • Open — no brand owns it (2 brands, 3%)

613 Frontal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR1.3%Products11Brands8Top 5 Brands94%OOS Rate0.0%Rating4.3★Reviews368Avg BSR#1,302
1K750Prime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 613 Frontal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 613 frontal21K/yr
  • blonde frontal18K/yr
  • 613 lace frontal3K/yr
  • blonde lace frontal3K/yr
  • 613 frontal only3K/yr
  • 613 hd lace frontal2K/yr

What reviews say buyers love and hate about 613 Frontal

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Wig/Artificial Hair Quality28%

Good wig for the price

Color14%

The color is very vibrant

Quality-Overall12%

Amazing quality

Soft Feel8%

And soft

Size-Overall6%

true to size

What buyers complain about

61% of reviews
Wig/Artificial Hair Quality16%

this wig is NOT HUMAN

Hair Related12%

hair falls out like crazy

Color8%

was supposed to he darker

Thickness7%

Thin mix

Size-Overall5%

Super long

613 Frontal return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Wig/Artificial Hair Quality
35%
2Advertised Vs Actual Product
11%
3Color
10%
4Size-Overall
9%
5Quality-Overall
5%

Common 613 Frontal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 613 Frontal 35/100 on Amazon United States — Skip it. The niche generates $31K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for 613 Frontal on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.