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5x5 Deep Wave Closure Wig

Fail

Shoppers spend an estimated $34K a year here, so 5x5 Deep Wave Closure Wig is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$34K/yr30K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
55%top-5 click share · 20 brands · 21 sellers

Flapen Score

5x5 Deep Wave Closure Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, 5x5 Deep Wave Closure Wig is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5x5 Deep Wave Closure Wig market on Amazon at a glance

Shoppers on Amazon United States searched for 5x5 Deep Wave Closure Wig 30K times last year and spent an estimated $34K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.1%
Market size, estimated
$34Ka year
Peak month
July1.6× the quietest month
Top search term
5x5 deep wave closure wig13K searches a year

02 · Price

A sale here is worth $98.15.

Listings sell for $98.15 on average, from $49.59 to $163.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $98.15 that is $0 to $10K a year per listing.

Average price
$98.15inside the $15 to $100 sweet spot
Price range
$49.59–$163.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #818 within Wigs. It carries 1,149 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#818in Wigs
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
1,149per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
23 months

Products

Top 5x5 Deep Wave Closure Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

27%

  • Brand 128%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

5x5 Deep Wave Closure Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top 5x5 Deep Wave Closure Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5x5 deep wave closure wig13K/yr
  • deep wave closure wig 5x5 hd7K/yr
  • closure deep wave wig 5x53K/yr
  • deep wave 5x5 closure wig3K/yr
  • daules hair 5x5 deep wave lace closure wig801/yr
  • 5x5 water wave closure wig2K/yr
  • 5x5 loose deep wave closure wig2K/yr
  • water wave closure wig 5x5 hd122/yr

Reviews and returns

What reviews say buyers love and hate about 5x5 Deep Wave Closure Wig

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wig/Artificial Hair Quality”
18%of negative reviews mention “Wig/Artificial Hair Quality”
7.5%of orders come back
“the density of wig is not accurate”
A buyer, on “Wig/Artificial Hair Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 5x5 Deep Wave Closure Wig questions

Answered from the same tracked data.