Is 5th avenue perfume profitable to sell on Amazon United States?

The niche generates $31K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.1%. Flapen's verdict: Skip it (45/100).

How competitive is the 5th avenue perfume niche?

6 brands and 77 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 5th avenue perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for 5th avenue perfume peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the 5th avenue perfume niche?

Listings span $17.43–$81.48; the average listing price is $38.69 (sweet spot $15–$100). The average incumbent carries 5,511 reviews — the moat a new listing must climb.

5th avenue perfume

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.69

avg listing price — sweet spot $15–$100

Price range

Incredible$17.43–$81.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+77.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,511.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 73K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, 5th avenue perfume is a $31K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

5th avenue perfume market data

Units sold / yr: 1K–2K; avg 250–500/product
Revenue / yr: $48K–$58K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,952
Page quality: 0%
Prime: 75%
Sponsored: 50%
Out of stock: 5.1%
Avg brand age: 93 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Elizabeth Arden49%
URBAN COLLECTION21%
Elizabeth Taylor20%
TWINS PARFUM5%
ELYNTRO3%
Vera Wang2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +77.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top 5th avenue perfume search terms

5th avenue perfume26K/yr +43.4%0.9% conv.
elizabeth arden 5th avenue perfume14K/yr +128.0%0.7% conv.
fifth avenue perfume8K/yr +38.0%1.0% conv.
elizabeth arden 5th avenue7K/yr +106.2%0.6% conv.
5th avenue perfume by elizabeth arden7K/yr +364.1%0.5% conv.
quinta avenida perfume elizabeth arden4K/yr +63.0%0.3% conv.
my fifth avenue elizabeth arden perfume2K/yr +71.0%0.4% conv.
fifth avenue perfume for women4K/yr +17.4%0.6% conv.
5ta avenida perfume elizabeth arden original315/yr +728.6%3.5% conv.

All search terms

Top 5th avenue perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Arden 5th Avenue Perfume for Women Eau de Parfum Floral Fragrance 2.5 Fl Oz

Elizabeth Arden$58.114.6★4,067 rev

Paris 5th Avenue for Women Eau De Parfum - Top Notes of Aldehydes Neroli Ylang Ylang Bergamot & Peach - Base Scents From Vetiver Patchouli Oakmoss Sandalwood & Vanilla - Elegant 100ml Bottle

URBAN COLLECTION$24.563.7★193 rev

Elizabeth Taylor White Diamonds Womens Perfume Long-Lasting Floral Fragrance for Her Eau de Toilette EDT Spray 3.3 fl oz

Elizabeth Taylor$28.124.6★29,425 rev

Elizabeth Arden 5Th Avenue NYC Vibe(W) Edp Sp 4.2Oz

Elizabeth Arden$24.123.7★5 rev

TWINS Impression of 5th Avenue | Perfume for Women Eau de Parfum | No.8788 | 3.4 Fl Oz / 100 ml

TWINS PARFUM$24.953.8★1,105 rev

Newest

by launch date

ELYNTRO Perfume-4.2 Oz Eau De Parfum Spray For Women A Softness Is Added By Woody Rich Cedary Hints And Musk Nuances Long Lasting Fragrance

ELYNTRO$54.910 rev

1mo ago

Elizabeth Arden 5Th Avenue NYC Vibe(W) Edp Sp 4.2Oz

Elizabeth Arden$24.125 rev

8mo ago

Paris 5th Avenue for Women Eau De Parfum - Top Notes of Aldehydes Neroli Ylang Ylang Bergamot & Peach - Base Scents From Vetiver Patchouli Oakmoss Sandalwood & Vanilla - Elegant 100ml Bottle

URBAN COLLECTION$24.56193 rev

1y ago

TWINS Impression of 5th Avenue | Perfume for Women Eau de Parfum | No.8788 | 3.4 Fl Oz / 100 ml

TWINS PARFUM$24.951,105 rev

2y ago

Elizabeth Arden White Tea Eau de Parfum 3.3 Fl Oz (Pack of 1)

Elizabeth Arden$81.48945 rev

3y ago

What buyers say about 5th avenue perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Long lasting smell”

Value For Money9%

“reasonable price”

Quality-Overall4%

“Great gift and has expected quality”

Gifting Purpose3%

“Great gift idea”

Durability2%

“lasts well”

Size-Overall2%

“The size and price were just right”

Advertised Vs Actual Product1%

“As described”

Design-Overall1%

“The bottle is beautiful and looks luxurious”

Shape/Style1%

“So it is on the elegant side”

Weight Light1%

“It's light and not overpowering”

What buyers complain about

Smell59%

“Strong smell”

Durability8%

“Broke spray”

Value For Money4%

“Waste of money”

Size-Overall3%

“Bottle was larger than expected”

Strength2%

“Too strong”

Ease Of Use1%

“Its not easy to use”

Quality-Overall1%

“I would not recommend this product-cheaply made”

Moist/Dry1%

“the perfume bottle was bone dry”

Defective Material/Parts1%

“Defective spray nozzle impossible to use”

Functionality-Overall1%

“Doesnt work”

Common questions

Is 5th avenue perfume profitable to sell on Amazon United States?: The niche generates $31K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +77.1%. Flapen's verdict: Skip it (45/100).
How competitive is the 5th avenue perfume niche?: 6 brands and 77 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 5th avenue perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for 5th avenue perfume peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the 5th avenue perfume niche?: Listings span $17.43–$81.48; the average listing price is $38.69 (sweet spot $15–$100). The average incumbent carries 5,511 reviews — the moat a new listing must climb.