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5th Avenue Perfume

brand-locked demand (top 5 brands take 98% of clicks) — 5th Avenue Perfume doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48

Market size 8Growth 82Conversion 14Competition 15Returns 100Price range 95Avg price 95Brand share 5Review moat 24Quality gap 70
This niche Category average · 10,978 niches

Is 5th Avenue Perfume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5th Avenue Perfume is a $31K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

5th Avenue Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +77.1% over the last 90 days and 1.1% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr2K
Search volume / yr+77.1%73K
Conversion rate1.1%
Avg price$38.69

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 77
Top-5 product click share82%
Open market2%
Avg brand age93 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement50%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews5,511

Top 5th Avenue Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$9K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Elizabeth Arden49%
  • URBAN COLLECTION21%
  • Elizabeth Taylor20%
  • TWINS PARFUM5%
  • ELYNTRO3%
  • Vera Wang2%
  • Open — no brand owns it (0%)

5th Avenue Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR1.1%Products12Brands6Top 5 Brands98%OOS Rate5.1%Rating4.3★Reviews5,511Avg BSR#1,952
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top 5th Avenue Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 5th avenue perfume26K/yr
  • elizabeth arden 5th avenue perfume14K/yr
  • fifth avenue perfume8K/yr
  • elizabeth arden 5th avenue7K/yr
  • 5th avenue perfume by elizabeth arden7K/yr
  • quinta avenida perfume elizabeth arden4K/yr
  • my fifth avenue elizabeth arden perfume2K/yr
  • fifth avenue perfume for women4K/yr
  • 5ta avenida perfume elizabeth arden original315/yr

What reviews say buyers love and hate about 5th Avenue Perfume

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Smell68%

Long lasting smell

Value For Money9%

reasonable price

Quality-Overall4%

Great gift and has expected quality

Gifting Purpose3%

Great gift idea

Durability2%

lasts well

What buyers complain about

81% of reviews
Smell59%

Strong smell

Durability8%

Broke spray

Value For Money4%

Waste of money

Size-Overall3%

Bottle was larger than expected

Strength2%

Too strong

Common 5th Avenue Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5th Avenue Perfume 45/100 on Amazon United States — Skip it. The niche generates $31K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +77.1% over the last 90 days.
Search demand for 5th Avenue Perfume on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.