Is 5n hair color profitable to sell on Amazon United States?

The niche generates $45K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (34/100).

How competitive is the 5n hair color niche?

4 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 5n hair color?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 2.2%.

When does demand for 5n hair color peak?

Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the 5n hair color niche?

Listings span $8.04–$25.57; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 3,465 reviews — the moat a new listing must climb.

5n hair color

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$19.82

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$8.04–$25.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,464.69

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 130K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 5n hair color is a $45K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

5n hair color market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 1.8%
Avg BSR: #73
Page quality: 0%
Prime: 69%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Wella Professionals72%
M Hair Designs23%
COLORCHARM3%
Moroccanoil2%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +1.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Open Trend

Top 5n hair color search terms

wella color fresh mask46K/yr -3.8%2.4% conv.
wella color touch36K/yr +17.4%0.5% conv.
wella color fresh14K/yr -18.9%2.1% conv.
color touch10K/yr +22.0%0.6% conv.
wella color mask9K/yr +6.4%2.1% conv.
color touch wella5K/yr -8.5%0.3% conv.
wella color conditioner4K/yr +8.8%1.3% conv.
wella color depositing hair mask5K/yr -36.9%2.7% conv.
wella professionals color fresh mask2K/yr +48.5%2.3% conv.

All search terms

Top 5n hair color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wella Professionals$23.284.2★4,113 rev

Color Touch 5/0 Light Brown/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)

M Hair Designs$16.964.6★154 rev

Wella Professionals$23.524.2★4,113 rev

Wella Professionals$23.034.2★4,113 rev

Wella Professionals$22.804.2★4,113 rev

Newest

by launch date

Color Touch 1.9% / 6 Volume Developer Emulsion Activator 33.8 Fl Oz with Dual Purpose Comb Cream Developer for Color Touch Hair Color & Toners

M Hair Designs$23.1010 rev

10mo ago

Color Touch 6/0 Hair Color | Ammonia-Free Demi-Permanent Hair Dye 2oz and M Hair Designs Tail Comb (Bundle)

M Hair Designs$17.0353 rev

1y ago

Color Touch 7/0 Medium Blonde/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)

M Hair Designs$16.94154 rev

1y ago

Color Touch 5/0 Light Brown/Natural Hair Color 2 Oz and M Hair Designs Tint Brush (Bundle)

M Hair Designs$16.96154 rev

1y ago

Wella Professionals$22.714,113 rev

3y ago

What buyers say about 5n hair color

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Great color”

Quality-Overall9%

“Great at home maintenance”

Smell7%

“The scent is fresh”

Soft Feel6%

“leaves it soft”

Suitability Colored Hair6%

“Great to use between hair colors”

Ease Of Use5%

“Easy peasy”

Hair Styling5%

“an excellent way to keep hair looking glossy”

Advertised Vs Actual Product4%

“it does what I need”

Brightness/Shine/Glow3%

“Added shine”

Ease Of Application2%

“Applied to full head including roots”

What buyers complain about

Color27%

“Was very very dark”

Suitability Colored Hair11%

“The hair dye did not work”

Functionality-Overall9%

“Doesnt work”

Hair Related5%

“there must be some sort of lift in it - it totally fried my hair”

Value For Money5%

“it is ridiculously expensive”

Moist/Dry4%

“now its so dry”

Size-Overall3%

“Small size”

Durability3%

“Stays about 7 days then it's out of the hair again”

Ease Of Cleaning2%

“it wont rinse out”

Thickness2%

“It was thick”

Top return reasons

Color45%

Suitability Colored Hair15%

Functionality-Overall12%

Advertised Vs Actual Product9%

Value For Money4%

Size-Overall3%

Product Condition2%

Suitability Short Hair2%

Damage/Burn Hair2%

Defective Material/Parts1%

Common questions

Is 5n hair color profitable to sell on Amazon United States?: The niche generates $45K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (34/100).
How competitive is the 5n hair color niche?: 4 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 5n hair color?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 2.2%.
When does demand for 5n hair color peak?: Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the 5n hair color niche?: Listings span $8.04–$25.57; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 3,465 reviews — the moat a new listing must climb.

5n hair color

5n hair color market data

Competition & brand share

Demand & seasonality

Top 5n hair color search terms

Top 5n hair color products on Amazon

Top sellers

Newest

Trending

What buyers say about 5n hair color

What buyers love

What buyers complain about

Top return reasons

Common questions

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