5n Hair Color

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

1.8%

Market size, estimated

$45Ka year

Peak month

February2.1× the quietest month

Top search term

wella color fresh mask46K searches a year

Listings sell for $19.82 on average, from $8.04 to $25.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.82 that is $5K to $10K a year per listing.

Average price

$19.82inside the $15 to $100 sweet spot

Price range

$8.04–$25.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Hair Coloring Products. It carries 3,465 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

69%

Out of stock, average day

0.0%

Average rank

#73in Hair Coloring Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,465per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months