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5n Hair Color

brand-locked demand (top 5 brands take 100% of clicks) — 5n Hair Color doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48

Market size 11Growth 27Conversion 22Competition 18Returns 71Price range 60Avg price 87Brand share 0Review moat 30Quality gap 75
This niche Category average · 10,978 niches

Is 5n Hair Color profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5n Hair Color is a $45K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.

5n Hair Color: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 1.8% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr4K
Search volume / yr+1.8%130K
Conversion rate1.8%
Avg price$19.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 4
Top-5 product click share79%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,465

Top 5n Hair Color products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$9K$14K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Wella Professionals72%
  • M Hair Designs23%
  • COLORCHARM3%
  • Moroccanoil2%

5n Hair Color demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR1.8%Products13Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,465Avg BSR#73
15K10KPrime Day '24Spike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top 5n Hair Color search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella color fresh mask46K/yr
  • wella color touch36K/yr
  • wella color fresh14K/yr
  • color touch10K/yr
  • wella color mask9K/yr
  • color touch wella5K/yr
  • wella color conditioner4K/yr
  • wella color depositing hair mask5K/yr
  • wella professionals color fresh mask2K/yr

What reviews say buyers love and hate about 5n Hair Color

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Color29%

Great color

Quality-Overall9%

Great at home maintenance

Smell7%

The scent is fresh

Soft Feel6%

leaves it soft

Suitability Colored Hair6%

Great to use between hair colors

What buyers complain about

72% of reviews
Color27%

Was very very dark

Suitability Colored Hair11%

The hair dye did not work

Functionality-Overall9%

Doesnt work

Hair Related5%

there must be some sort of lift in it - it totally fried my hair

Value For Money5%

it is ridiculously expensive

5n Hair Color return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
45%
2Suitability Colored Hair
15%
3Functionality-Overall
12%
4Advertised Vs Actual Product
9%
5Value For Money
4%

Common 5n Hair Color questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5n Hair Color 34/100 on Amazon United States — Skip it. The niche generates $45K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for 5n Hair Color on Amazon United States peaks in Jan–Feb, where the busiest month runs 2.1× the quietest.