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5 Blade Razors

5 Blade Razors shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48

Market size 17Growth 44Conversion 95Competition 67Returns 99Price range 45Avg price 42Brand share 13Review moat 21Quality gap 43
This niche Category average · 10,978 niches

Is 5 Blade Razors profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5 Blade Razors is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

5 Blade Razors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.4% over the last 90 days and 12.2% of searches end in a purchase.

$70K

revenue / yr

Units sold / yr8K
Search volume / yr+15.4%52K
Conversion rate12.2%
Avg price$11.00

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers10 · 113
Top-5 product click share45%
Open market5%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews10,871

Top 5 Blade Razors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

113

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

3%

  • BIC79%
  • Amazon Basics7%
  • MoHern4%
  • Gillette Venus3%
  • Lanties2%
  • Gillette2%
  • Open — no brand owns it (4 brands, 3%)

5 Blade Razors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR12.2%Products38Brands10Top 5 Brands95%OOS Rate2.9%Rating4.5★Reviews10,871Avg BSR#39
9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Top 5 Blade Razors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 4 blade razors for women12K/yr
  • bic soleil razors for women 5 blade11K/yr
  • disposable razors 5 blade8K/yr
  • 4 blade razors6K/yr
  • 5 blade disposable razors7K/yr
  • soleil 5 blade razors for women5K/yr
  • bic soleil razors for women 4 blade2K/yr

What reviews say buyers love and hate about 5 Blade Razors

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money29%

Best value

Quality-Overall18%

Blades are good quality

Soft Feel12%

Gives a smooth shave

Advertised Vs Actual Product6%

Just what I wanted

Ease Of Use5%

easy to hold

What buyers complain about

62% of reviews
Quality-Overall21%

Lowered quality

Durability8%

Broke quickly

Value For Money8%

Not worth the price

Allergies5%

gives me horrible rash

Functionality-Overall5%

dont work great

5 Blade Razors return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
13%
2Functionality-Overall
12%
3Quality-Overall
11%
4Size-Overall
9%
5Value For Money
9%

Common 5 Blade Razors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5 Blade Razors 50/100 on Amazon United States — Worth a look. The niche generates $70K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +15.4% over the last 90 days.
Search demand for 5 Blade Razors on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 2.4× the quietest.