5 blade razors
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.07–$23.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Review moat
Bad10,870.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 52K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 blade razors is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
5 blade razors market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 2.9%
- Avg brand age
- 57 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
113
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
3%
- BIC79%
- Amazon Basics7%
- MoHern4%
- Gillette Venus3%
- Lanties2%
- Gillette2%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Top 5 blade razors search terms
- 4 blade razors for women12K/yr
- bic soleil razors for women 5 blade11K/yr
- disposable razors 5 blade8K/yr
- 4 blade razors6K/yr
- 5 blade disposable razors7K/yr
- soleil 5 blade razors for women5K/yr
- bic soleil razors for women 4 blade2K/yr
Top 5 blade razors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Soleil 5 Sensitive Womens Disposable 5 Blade Razors 360 Degree Moisture Strips and Pivoting Head 5-Pack
BIC$11.844.6★5,262 rev
BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Pivoting Head Non-Slip Grip College Dorm Room Essential Shower Caddy and Toiletry Bag Ready 10-Pack
BIC$10.844.7★2,605 rev
BIC Soleil 5 Sensitive Womens Disposable 5-Blade Razors Moisture Strips and Pivoting Head for Smooth Summer Shaves 4-Pack
BIC$9.894.6★5,262 rev
BIC Soleil 4 Womens Disposable 4 Blade Razors Flexible Blades for a Closer Shave 3-Pack
BIC$5.454.6★9,323 rev
BIC Soleil 4 Escape Womens Disposable 4-Blade Razors Lavender & Eucalyptus Scented Handles for Smooth Shaving 4-Pack
BIC$5.384.6★4,817 rev
Newest
by launch date
BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Shave for Smooth Summer Skin 7-Pack
BIC$10.722,605 rev
BIC Soleil 5 Sensitive Womens Disposable 5-Blade Razors Moisture Strips and Pivoting Head for Smooth Summer Shaves 4-Pack
BIC$9.895,262 rev
Lanties 16 Pcs Disposable Razors for Men Bulk 5-blade Disposable Razors Mens Razor Comfort Head Long-blade Sensitive Skin Razor for Hotel Travel Spa Gift
Lanties$15.9074 rev
BIC Soleil 5 Escape Womens Disposable 5-Blade Razors Jasmine & Eucalyptus Scented Handles for Smooth Summer Shaves 4-Pack
BIC$10.90335 rev
Lanties 24 Pcs Mens Disposable Razors Bulk 5-blade Blade Razors for Men Set Sensitive Skin Razor Disposable Head Razor for a Smooth and Comfortable Shave
Lanties$23.0294 rev
Trending
90-day click momentum
BIC Soleil 3 Colors Womens Disposable 3-Blade Razors Aloe Vera and Vitamin E Lubricating Strip for Smooth Shaves 8-Pack
BIC$9.244.7★
Gillette Sensor3 Sensitive Mens Disposable Shaving Razors 12 Count
Gillette$14.564.6★
BIC Flex 4 Mens Refillable 4-Blade Razors with 1 Handle and 4 Cartridges Pivoting Head and Lubricating Strip for Fathers Day
BIC$6.544.5★
BIC Soleil 4 Womens Disposable 4-Blade Razors Flexible Shave for Smooth Summer Skin 7-Pack
BIC$10.724.7★
Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue
Amazon Basics$17.534.4★
What buyers say about 5 blade razors
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“Blades are good quality”
“Gives a smooth shave”
“Just what I wanted”
“easy to hold”
“Used them for years”
“Works well”
“Comfortable”
“no irritation”
“Glided on my skin well”
What buyers complain about
“Lowered quality”
“Broke quickly”
“Not worth the price”
“gives me horrible rash”
“dont work great”
“Way too sensitive”
“Just a rough”
“So its hard to navigate”
“Pulls hair and causes razor burn”
“Very difficult to attach”
Top return reasons
Common questions
- Is 5 blade razors profitable to sell on Amazon United States?
- The niche generates $70K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 5 blade razors niche?
- 10 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in 5 blade razors?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- When does demand for 5 blade razors peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the 5 blade razors niche?
- Listings span $5.07–$23.02; the average listing price is $11.00 (sweet spot $15–$100). The average incumbent carries 10,871 reviews — the moat a new listing must climb.