Is 5 blade razor men profitable to sell on Amazon United States?

The niche generates $863K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the 5 blade razor men niche?

5 brands and 46 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 5 blade razor men?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.

When does demand for 5 blade razor men peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 5 blade razor men niche?

Listings span $6.03–$23.39; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 18,791 reviews — the moat a new listing must climb.

5 blade razor men

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Market size

Great$863K

$863K/yr · 449K searches

Avg price

Good$13.40

avg listing price — sweet spot $15–$100

Price range

Okay$6.03–$23.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Review moat

Bad18,790.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 5 blade razor men is a $863K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

5 blade razor men market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $804K–$1.1M; units × avg price
Conversion rate: 14.3%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Amazon Basics52%
BIC40%
Gillette4%
Phafaloop2%
Schick1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 5 blade razor men search terms

5 blade razor men76K/yr -6.7%8.4% conv.
amazon basics razor44K/yr +33.6%10.8% conv.
mens razors 5 blade49K/yr +7.1%8.9% conv.
amazon razor37K/yr +42.1%13.4% conv.
bic flex 5 razor blade refills38K/yr -5.0%18.4% conv.
bic flex 528K/yr -15.6%11.8% conv.
bic razor blades refill24K/yr -5.2%14.4% conv.
amazon razors19K/yr +22.9%10.2% conv.
bic razor refills14K/yr +41.1%15.6% conv.
amazon basic razor13K/yr +77.8%10.0% conv.

All search terms

Top 5 blade razor men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black

Amazon Basics$19.984.3★61,122 rev

BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 8 Razor Cartridges

BIC$10.794.7★14,839 rev

Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue

Amazon Basics$17.534.4★41,294 rev

BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men

BIC$12.024.7★14,839 rev

Amazon Basics 5-Blade MotionSphere Razor for Men with Dual Lubrication and Precision Beard Trimmer Handle & 2 Cartridges (Cartridges fit Amazon Basics Razor Handles only) (Previously Solimo)

Amazon Basics$7.004.2★10,365 rev

Newest

by launch date

BIC Flex 5 Sensitive Mens 5-Blade Razor Refills Clincally Proven for Sensitive Skin 8 Refill Cartridges 8-Pack

BIC$9.9759 rev

6mo ago

Phafaloop 6-Blade Mens Razor with Dual Lubrication Shaving Kit for Men 10 Piece Set 1 Handle & 9 Refill Cartridges Smooth Comfortable Shave (Blue)

Phafaloop$9.99268 rev

7mo ago

BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready

BIC$17.9614,839 rev

1y ago

Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills

Schick$9.753,135 rev

2y ago

BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges

BIC$17.0514,839 rev

2y ago

What buyers say about 5 blade razor men

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“less expensive”

Quality-Overall21%

“Excellent product”

Soft Feel6%

“Silky smooth”

Advertised Vs Actual Product5%

“As described”

Durability5%

“Its a reliable”

Ease Of Use4%

“easy to clean”

Allergies2%

“No Irritation”

Efficiency2%

“Works well”

Comfort-Overall2%

“Comfortable to Use”

Cutting/Trimming1%

“comfortable shave without causing much irritation or razor burn”

What buyers complain about

Quality-Overall20%

“Cheap quality”

Durability9%

“BREAKS SO EASILY”

Value For Money9%

“Overpriced”

Functionality-Overall4%

“Does not work well”

Add-Ons/Attachments4%

“It keep coming out of from the attachment”

Advertised Vs Actual Product4%

“Not as described”

Size-Overall4%

“way to big”

Hard Feel3%

“Rough”

Ease Of Use3%

“So its hard to navigate”

Allergies3%

“Made skin very red and irritated”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product15%

Functionality-Overall10%

Quality-Overall7%

Value For Money6%

Compatibility-Overall5%

Defective Material/Parts5%

Damage/Burn Hair3%

Add-Ons/Attachments2%

Product Condition2%

Common questions

Is 5 blade razor men profitable to sell on Amazon United States?: The niche generates $863K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the 5 blade razor men niche?: 5 brands and 46 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 5 blade razor men?: Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
When does demand for 5 blade razor men peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 5 blade razor men niche?: Listings span $6.03–$23.39; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 18,791 reviews — the moat a new listing must climb.