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5 Blade Razor Men

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so 5 Blade Razor Men is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$863K/yr449K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
59%top-5 click share · 5 brands · 46 sellers

Flapen Score

5 Blade Razor Men against its category

The dotted line is the Beauty & Personal Care average. Past it, 5 Blade Razor Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Blade Razor Men market on Amazon at a glance

Shoppers on Amazon United States searched for 5 Blade Razor Men 449K times last year and spent an estimated $863K. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $863K a year.

Searches, last 12 months
449K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
14.3%
Market size, estimated
$863Ka year
Peak month
July1.3× the quietest month
Top search term
5 blade razor men76K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $6.03 to $23.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $13.40 that is $40K to $54K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$6.03–$23.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$40K–$54K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Men's. It carries 18,791 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Men's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
18,791per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top 5 Blade Razor Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 240%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

5 Blade Razor Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 5 Blade Razor Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 blade razor men76K/yr
  • amazon basics razor44K/yr
  • mens razors 5 blade49K/yr
  • amazon razor37K/yr
  • bic flex 5 razor blade refills38K/yr
  • bic flex 528K/yr
  • bic razor blades refill24K/yr
  • amazon razors19K/yr
  • bic razor refills14K/yr
  • amazon basic razor13K/yr

Reviews and returns

What reviews say buyers love and hate about 5 Blade Razor Men

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 5 Blade Razor Men questions

Answered from the same tracked data.