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4n Hair Color

Fail

Prices span $7.86–$14.78, mostly outside the sweet spot, so 4n Hair Color is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$36K/yr30K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 18 sellers

Flapen Score

4n Hair Color against its category

The dotted line is the Beauty & Personal Care average. Past it, 4n Hair Color is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4n Hair Color market on Amazon at a glance

Shoppers on Amazon United States searched for 4n Hair Color 30K times last year and spent an estimated $36K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
11.7%
Market size, estimated
$36Ka year
Peak month
October2.8× the quietest month
Top search term
4n hair color11K searches a year

02 · Price

A sale here is worth $10.16.

Listings sell for $10.16 on average, from $7.86 to $14.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.16 that is $3K to $5K a year per listing.

Average price
$10.16under the $15 to $100 sweet spot
Price range
$7.86–$14.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Hair Coloring Products. It carries 5,798 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Hair Coloring Products
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,798per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 123 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
123 months

Products

Top 4n Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

4n Hair Color search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top 4n Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4n hair color11K/yr
  • 4nn permanent hair color7K/yr
  • wella 4n4K/yr
  • wella color charm 4n3K/yr
  • 4n permanent hair color3K/yr

Reviews and returns

What reviews say buyers love and hate about 4n Hair Color

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
17%of negative reviews mention “Color”
0.5%of orders come back
“Wanted brown, got black”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 4n Hair Color questions

Answered from the same tracked data.