4n hair color
Skip itPrices mostly outside the sweet spot ($7.86–$14.78) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Review moat
Bad5,798.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 30K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$7.86–$14.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 4n hair color is a $36K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
4n hair color market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 123 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
18
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- COLORCHARM74%
- AGE beautiful13%
- Clairol Professional5%
- ion3%
- Naturtint3%
- L'Oreal Paris2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Top 4n hair color search terms
- 4n hair color11K/yr
- 4nn permanent hair color7K/yr
- wella 4n4K/yr
- wella color charm 4n3K/yr
- 4n permanent hair color3K/yr
Top 4n hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz
COLORCHARM$9.264.4★6,144 rev
COLORCHARM Permanent Liquid Hair Color | 4N Medium Brown | Up to 100% Gray Coverage | 1.42 Fl Oz
COLORCHARM$8.044.6★1,975 rev
COLORCHARM Permanent Cream Hair Color 4NN Intense Medium Brown 2 oz.
COLORCHARM$9.744.6★945 rev
COLORCHARM Permanent Cream Hair Color 4N Medium Brown 2 oz.
COLORCHARM$8.964.6★945 rev
AGE beautiful Permanent Hair Dye 4N Dark Brown - Natural Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.634.3★11,657 rev
Newest
by launch dateCOLORCHARM Permanent Cream Hair Color 4NN Intense Medium Brown 2 oz.
COLORCHARM$9.74945 rev
COLORCHARM Permanent Cream Hair Color 4N Medium Brown 2 oz.
COLORCHARM$8.96945 rev
LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 4N Natural Dark Brown 1 Hair Dye Kit
L'Oreal Paris$13.282,995 rev
COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz
COLORCHARM$9.266,144 rev
AGE beautiful Permanent Hair Dye 4NN Dark Intense Brown - Natural Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.6111,657 rev
Trending
90-day click momentumCOLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz
COLORCHARM$9.264.4★
COLORCHARM Permanent Cream Hair Color 4N Medium Brown 2 oz.
COLORCHARM$8.964.6★
Clairol Professional Crme Permanente 4nn Light Neut Brown 2 oz. - Packaging May Vary
Clairol Professional$7.934.5★
COLORCHARM Permanent Cream Hair Color 4NN Intense Medium Brown 2 oz.
COLORCHARM$9.744.6★
AGE beautiful Permanent Hair Dye 4N Dark Brown - Natural Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.634.3★
What buyers say about 4n hair color
What buyers praise and complain about, mined from review topics.What buyers love
“Color is nice”
“Good Quality”
“Great coverage”
“Natural in hair”
“No harsh smell, no irritation, and 100% coverage”
“Works well and completely covered my greys”
“They made my hair feel very soft”
“very easy to apply”
“Also, competitive pricing”
“Color stays max for 10 days”
What buyers complain about
“Wanted brown, got black”
“The color didnt show up on my hair at all, and after applying it, my hair became very dry and brittle, and I started experiencing a lot of hair fall”
“wont last long”
“Didn't work”
“Cheap product”
“There is no single instruction as how to use it either”
“Not worth for money”
“Awful broke my hair off”
“Misrepresented product”
“the grey coverage isnt the best it fades within a month or so”
Top return reasons
Common questions
- Is 4n hair color profitable to sell on Amazon United States?
- The niche generates $36K/yr across 12 tracked products. 90-day search growth is +10.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the 4n hair color niche?
- 6 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 4n hair color?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.5%.
- When does demand for 4n hair color peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the 4n hair color niche?
- Listings span $7.86–$14.78; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 5,798 reviews — the moat a new listing must climb.