How competitive is the 4n Hair Color niche on Amazon United States?

6 brands and 18 sellers compete in 4n Hair Color on Amazon United States. The top 5 4n Hair Color products take 80% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in 4n Hair Color?

4n Hair Color buyers on Amazon United States complain most about Color, Suitability Colored Hair, Durability, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the 4n Hair Color niche?

4n Hair Color sells for $10.16 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $7.86–$14.78. The average incumbent carries 5,798 reviews — the moat a new listing must climb.

4n Hair Color

prices mostly outside the sweet spot ($7.86–$14.78) — 4n Hair Color doesn't clear our bar today.

Flapen Score

Skip it

Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48

This niche Category average · 10,978 niches

Is 4n Hair Color profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 4n Hair Color is a $36K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.

4n Hair Color: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.7% over the last 90 days and 11.7% of searches end in a purchase.

$36K

revenue / yr

Units sold / yr5K

Search volume / yr+10.7%30K

Conversion rate11.7%

Avg price$10.16

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 18

Top-5 product click share80%

Open market2%

Avg brand age123 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top 4n Hair Color products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

Price: $9.26
Rating: 4.4/5
Reviews: 6,144
Age: 4y ago

COLORCHARM Permanent Liquid Hair Color | 4N Medium Brown | Up to 100% Gray Coverage | 1.42 Fl Oz

Price: $8.04
Rating: 4.6/5
Reviews: 1,975
Age: 14y ago

COLORCHARM Permanent Cream Hair Color 4NN Intense Medium Brown 2 oz.

Price: $9.74
Rating: 4.6/5
Reviews: 945
Age: 1y ago

COLORCHARM Permanent Cream Hair Color 4N Medium Brown 2 oz.

Price: $8.96
Rating: 4.6/5
Reviews: 945
Age: 1y ago

AGE beautiful Permanent Hair Dye 4N Dark Brown - Natural Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality

Price: $11.63
Rating: 4.3/5
Reviews: 11,657
Age: 16y ago

Newest

by launch date

COLORCHARM Permanent Cream Hair Color 4NN Intense Medium Brown 2 oz.

Price: $9.74
Rating: 4.6/5
Reviews: 945
Age: 1y ago

COLORCHARM Permanent Cream Hair Color 4N Medium Brown 2 oz.

Price: $8.96
Rating: 4.6/5
Reviews: 945
Age: 1y ago

LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 4N Natural Dark Brown 1 Hair Dye Kit

Price: $13.28
Rating: 4.5/5
Reviews: 2,995
Age: 2y ago

COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

Price: $9.26
Rating: 4.4/5
Reviews: 6,144
Age: 4y ago

AGE beautiful Permanent Hair Dye 4NN Dark Intense Brown - Natural Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality

Price: $11.61
Rating: 4.3/5
Reviews: 11,657
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

COLORCHARM74%
AGE beautiful13%
Clairol Professional5%
ion3%
Naturtint3%
L'Oreal Paris2%

4n Hair Color demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR11.7%Products12Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews5,798Avg BSR#54

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Top 4n Hair Color search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

4n hair color11K/yr +16.3%8.1% conv.
4nn permanent hair color7K/yr -5.9%10.5% conv.
wella 4n4K/yr +32.2%14.7% conv.
wella color charm 4n3K/yr +4.0%17.1% conv.
4n permanent hair color3K/yr -13.0%9.0% conv.

What reviews say buyers love and hate about 4n Hair Color

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Color38%

“Color is nice”

Quality-Overall11%

“Good Quality”

Coverage11%

“Great coverage”

Suitability Colored Hair6%

“Natural in hair”

Smell4%

“No harsh smell, no irritation, and 100% coverage”

What buyers complain about

76% of reviews

Color17%

“Wanted brown, got black”

Suitability Colored Hair14%

“The color didnt show up on my hair at all, and after applying it, my hair became very dry and brittle, and I started experiencing a lot of hair fall”

Durability9%

“wont last long”

Functionality-Overall9%

“Didn't work”

Quality-Overall6%

“Cheap product”

4n Hair Color return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

48%

2Suitability Colored Hair

22%

3Advertised Vs Actual Product

14%

4Functionality-Overall

5Value For Money

Common 4n Hair Color questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4n Hair Color 37/100 on Amazon United States — Skip it. The niche generates $36K/yr across 12 tracked products. Search demand moved +10.7% over the last 90 days.