4d Mascara

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

8.5%

Market size, estimated

$73Ka year

Peak month

February1.2× the quietest month

Top search term

fiber lash mascara18K searches a year

Listings sell for $13.24 on average, from $4.60 to $46.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.24 that is $1K to $3K a year per listing.

Average price

$13.24under the $15 to $100 sweet spot

Price range

$4.60–$46.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #398 within Eyes. It carries 20,378 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

86%

Out of stock, average day

6.9%

Average rank

#398in Eyes

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

20,378per listing

Listings tracked

51

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months