40 Volume Developer

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

6.9%

Market size, estimated

$257Ka year

Peak month

November1.3× the quietest month

Top search term

40 volume developer96K searches a year

Listings sell for $10.18 on average, from $3.49 to $27.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $10.18 that is $15K to $20K a year per listing.

Average price

$10.18under the $15 to $100 sweet spot

Price range

$3.49–$27.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

0.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #29 within Hair Coloring Products. It carries 5,433 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

84%

Out of stock, average day

4.2%

Average rank

#29in Hair Coloring Products

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

5,433per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months