4 in 1 Makeup Brush
4 in 1 Makeup Brush shows low returns (1.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Is 4 in 1 Makeup Brush profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 4 in 1 Makeup Brush is a $35K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 53/100.
4 in 1 Makeup Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +26.4% over the last 90 days and 2.3% of searches end in a purchase.
$35K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 36 products
Top 4 in 1 Makeup Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alleyoop Pen Pal 4 in 1 Makeup Pen All-in-One Eyeliner Lip Liner Highlighter & Concealer Pencil Eyebrow Pencil for Women Compact Travel Makeup Easy Touch-Ups On the Go Vegan (In A Rouge - Light)
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago
Makeup Brush Set Alleyoop Multi-Tasker 4-in-1 Travel Make Up Brush Set + Blending Sponge Refill Pack Compact Makeup Brushes for Foundation Blush Bronzer Contour Eyeshadow Brows & Liner
- Price
- $22.70
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 3y ago
Makeup Brush Set Alleyoop Overachiever 4-in-1 Travel Make Up Brush Set Makeup Brushes for Powder Blending Precision Complexion Mini Multi-Use Travel Tool Vegan
- Price
- $19.76
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 2y ago
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
ALLEYOOP Everyday 5-Piece Essentials Kit - Makeup Set Includes 11th Hour Mini Eyeshadow Stick Lip Goals Glossy Lip Balm & Mini Go To The Distance Mascara - Vegan & Cruelty-Free
- Price
- $41.07
- Rating
- 3.2/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
- Price
- $21.25
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
Alleyoop Cotton Swabs for Makeup Tip Off Liquid-Filled Makeup Removing Swabs (24 Count 1 Pack) - Easy-To-Use & Space Saving Makeup Remover - Disposable Cotton Tips for Eye Lip Eyebrow & Eyeshadow
- Price
- $9.39
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 7mo ago
Alleyoop Stack The Odds All-in-One Cream Makeup Palette with Blush Contour Bronzer & Highlighter Stackable Face Palette for Natural Color Easy Touch-Ups & Travel Makeup Convenience Cocktail Hour
- Price
- $18.72
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Alleyoop Sun Serum Lip Oil SPF 40 Tinted Lip Oil with SPF Hydrating Tinted Lip-Moisturizer for Women Lips Sunscreen for Cracked Lips Smooths & Soothes Vegan Travel-Friendly Whirlwind
- Price
- $15.48
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
Newest
by launch dateAlleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
- Price
- $21.25
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
Alleyoop Cotton Swabs for Makeup Tip Off Liquid-Filled Makeup Removing Swabs (24 Count 1 Pack) - Easy-To-Use & Space Saving Makeup Remover - Disposable Cotton Tips for Eye Lip Eyebrow & Eyeshadow
- Price
- $9.39
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 7mo ago
4 in 1 Multi-Functional Makeup Pen - 4 Colors All in One Makeup Pen with Eyeliner Eyebrow Lip Liner Highlighter Waterproof Long Lasting Touch Up Pencil
- Price
- $8.01
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 11mo ago
Alleyoop Sun Serum Lip Oil SPF 40 Tinted Lip Oil with SPF Hydrating Tinted Lip-Moisturizer for Women Lips Sunscreen for Cracked Lips Smooths & Soothes Vegan Travel-Friendly Whirlwind
- Price
- $15.48
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
9 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
2%
- ALLEYOOP91%
- TIESOME2%
- Jaasuee2%
- JILIER1%
- Winb1%
- LXUEJIE1%
- Open — no brand owns it (3 brands, 2%)
4 in 1 Makeup Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Sep · busiest ÷ quietest = 1.6×
Top 4 in 1 Makeup Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alleyoop54K/yr
- 4 in 1 makeup brush11K/yr
- all in one makeup brush5K/yr
- alley oop4K/yr
- alleyoop makeup5K/yr
- allyoop2K/yr
What reviews say buyers love and hate about 4 in 1 Makeup Brush
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Perfect Everyday Lash Look”
“Easy removal”
“The colors are beautiful”
“efficient product”
“Easy to apply”
What buyers complain about
48% of reviews“Smaller than expected”
“Product ok—quality control needs work”
“That being said the price is too high for me personally”
“Broke almost immediately”
“overall it made my eyelashes look terrible”
4 in 1 Makeup Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 4 in 1 Makeup Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
