4 in 1 Makeup Brush
MaybeAn estimated 1.2% of orders come back. But the top 5 brands take 97% of clicks, so 4 in 1 Makeup Brush is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $35K/yr81K searches / yr
- 90-day growth
- +26.4%search demand this quarter
- Competition
- 39%top-5 click share · 9 brands · 17 sellers
Flapen Score
4 in 1 Makeup Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, 4 in 1 Makeup Brush is stronger. Inside it, weaker.
Market
The 4 in 1 Makeup Brush market on Amazon at a glance
Shoppers on Amazon United States searched for 4 in 1 Makeup Brush 81K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +26.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $35Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- alleyoop54K searches a year
02 · Price
A sale here is worth $18.79.
Listings sell for $18.79 on average, from $7.01 to $41.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.79 that is $0 to $2K a year per listing.
- Average price
- $18.79inside the $15 to $100 sweet spot
- Price range
- $7.01–$41.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #638 within Eyes. It carries 491 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #638in Eyes
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 491per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 4 in 1 Makeup Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alleyoop Pen Pal 4 in 1 Makeup Pen All-in-One Eyeliner Lip Liner Highlighter & Concealer Pencil Eyebrow Pencil for Women Compact Travel Makeup Easy Touch-Ups On the Go Vegan (In A Rouge - Light)
- Price
- $15.93
- Rating
- 4.1/5
- Reviews
- 582
- Age
- 5y ago

Makeup Brush Set Alleyoop Multi-Tasker 4-in-1 Travel Make Up Brush Set + Blending Sponge Refill Pack Compact Makeup Brushes for Foundation Blush Bronzer Contour Eyeshadow Brows & Liner
- Price
- $22.70
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 3y ago

Makeup Brush Set Alleyoop Overachiever 4-in-1 Travel Make Up Brush Set Makeup Brushes for Powder Blending Precision Complexion Mini Multi-Use Travel Tool Vegan
- Price
- $19.76
- Rating
- 4.4/5
- Reviews
- 1,379
- Age
- 2y ago

Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago

ALLEYOOP Everyday 5-Piece Essentials Kit - Makeup Set Includes 11th Hour Mini Eyeshadow Stick Lip Goals Glossy Lip Balm & Mini Go To The Distance Mascara - Vegan & Cruelty-Free
- Price
- $41.07
- Rating
- 3.2/5
- Reviews
- 37
- Age
- 1y ago
Trending
estimated 90-day click momentum
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
- Price
- $21.25
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago

Alleyoop Cotton Swabs for Makeup Tip Off Liquid-Filled Makeup Removing Swabs (24 Count 1 Pack) - Easy-To-Use & Space Saving Makeup Remover - Disposable Cotton Tips for Eye Lip Eyebrow & Eyeshadow
- Price
- $9.39
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 7mo ago

Alleyoop Stack The Odds All-in-One Cream Makeup Palette with Blush Contour Bronzer & Highlighter Stackable Face Palette for Natural Color Easy Touch-Ups & Travel Makeup Convenience Cocktail Hour
- Price
- $18.72
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

Alleyoop Sun Serum Lip Oil SPF 40 Tinted Lip Oil with SPF Hydrating Tinted Lip-Moisturizer for Women Lips Sunscreen for Cracked Lips Smooths & Soothes Vegan Travel-Friendly Whirlwind
- Price
- $15.48
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago

Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago
Newest
by launch date
Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Full 8 mL
- Price
- $21.25
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago

Alleyoop Tubing Mascara Black Lengthening Mascara Tubing Formula Smudge Proof for Sensitive Eyes Clean Vegan Lash Definition Biotin Peptide Infused Mini 4 mL
- Price
- $15.17
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7mo ago

Alleyoop Cotton Swabs for Makeup Tip Off Liquid-Filled Makeup Removing Swabs (24 Count 1 Pack) - Easy-To-Use & Space Saving Makeup Remover - Disposable Cotton Tips for Eye Lip Eyebrow & Eyeshadow
- Price
- $9.39
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 7mo ago

4 in 1 Multi-Functional Makeup Pen - 4 Colors All in One Makeup Pen with Eyeliner Eyebrow Lip Liner Highlighter Waterproof Long Lasting Touch Up Pencil
- Price
- $8.01
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 11mo ago

Alleyoop Sun Serum Lip Oil SPF 40 Tinted Lip Oil with SPF Hydrating Tinted Lip-Moisturizer for Women Lips Sunscreen for Cracked Lips Smooths & Soothes Vegan Travel-Friendly Whirlwind
- Price
- $15.48
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
9 falling
Sellers
17
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 83%
Open market
2%
- ALLEYOOP91%
- TIESOME2%
- Jaasuee2%
- JILIER1%
- Winb1%
- LXUEJIE1%
- Open — no brand owns it (3 brands, 2%)
Demand
4 in 1 Makeup Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 1.6×
Search terms
Top 4 in 1 Makeup Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alleyoop54K/yr
- 4 in 1 makeup brush11K/yr
- all in one makeup brush5K/yr
- alley oop4K/yr
- alleyoop makeup5K/yr
- allyoop2K/yr
Reviews and returns
What reviews say buyers love and hate about 4 in 1 Makeup Brush
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4 in 1 Makeup Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









