3n
FailShoppers spend an estimated $33K a year here, so 3n is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $33K/yr24K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 556 sellers
Flapen Score
3n against its category
The dotted line is the Beauty & Personal Care average. Past it, 3n is stronger. Inside it, weaker.
Market
The 3n market on Amazon at a glance
Shoppers on Amazon United States searched for 3n 24K times last year and spent an estimated $33K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $33Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- 3n hair color8K searches a year
02 · Price
A sale here is worth $17.87.
Listings sell for $17.87 on average, from $7.93 to $67.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $17.87 that is $2K to $4K a year per listing.
- Average price
- $17.87inside the $15 to $100 sweet spot
- Price range
- $7.93–$67.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Hair Coloring Products. It carries 7,991 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #272in Hair Coloring Products
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 7,991per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top 3n products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 1) Ammonia Free Vegan Cruelty Free up to 100% Gray Coverage Long Lasting Results (Packaging may vary)
- Price
- $14.86
- Rating
- 4.4/5
- Reviews
- 23,282
- Age
- 22y ago

Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 6) Ammonia Free Vegan Cruelty Free up to 100% Gray Coverage Long Lasting Results (Packaging may vary)
- Price
- $67.96
- Rating
- 4.4/5
- Reviews
- 23,282
- Age
- 17y ago

COLORCHARM Permanent Cream Hair Color 3N Dark Brown 2 oz.
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 1,211
- Age
- 1y ago

COLORCHARM Demi Permanent Hair Color 3N Medium Neutral Brown Gloss Refresh and Tone 2 Fl Oz
- Price
- $9.59
- Rating
- 4.4/5
- Reviews
- 6,144
- Age
- 4y ago

Naturtint Hair Color Permanent Dark Chestnut Brown 3N 5.6 Fl Oz
- Price
- $16.60
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 12y ago
Trending
estimated 90-day click momentum
Herbatint Permanent Hair Dye - 3N Dark Chestnut - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free Alcohol-Free & Vegan - Salon Influenced Hair color 5.75 fl oz (2 Pack)
- Price
- $30.55
- Rating
- 4.3/5
- Reviews
- 14,106
- Age
- 9y ago

COLORCHARM Permanent Cream Hair Color 3N Dark Brown 2 oz.
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 1,211
- Age
- 1y ago

One N Only Permanent Hair Color - Permanent Hair Dye Made with Argan Oil - Delivers Rich Accurate Tones with Gray Coverage - Improves Moisture & Elasticity - 3N Dark Natural Brown (3 oz)
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 999
- Age
- 3y ago

Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 6) Ammonia Free Vegan Cruelty Free up to 100% Gray Coverage Long Lasting Results (Packaging may vary)
- Price
- $67.96
- Rating
- 4.4/5
- Reviews
- 23,282
- Age
- 17y ago

Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown
- Price
- $10.65
- Rating
- 4.4/5
- Reviews
- 1,251
- Age
- 16y ago
Newest
by launch date
COLORCHARM Permanent Cream Hair Color 3N Dark Brown 2 oz.
- Price
- $9.08
- Rating
- 4.5/5
- Reviews
- 1,211
- Age
- 1y ago

One N Only Permanent Hair Color - Permanent Hair Dye Made with Argan Oil - Delivers Rich Accurate Tones with Gray Coverage - Improves Moisture & Elasticity - 3N Dark Natural Brown (3 oz)
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 999
- Age
- 3y ago

COLORCHARM Demi Permanent Hair Color 3N Medium Neutral Brown Gloss Refresh and Tone 2 Fl Oz
- Price
- $9.59
- Rating
- 4.4/5
- Reviews
- 6,144
- Age
- 4y ago

COLORCHARM Permanent Liquid Hair Color | 3N Dark Brown | Up to 100% Gray Coverage | 1.42 Fl Oz
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 1,975
- Age
- 7y ago

Herbatint Permanent Hair Dye - 3N Dark Chestnut - For Up To 100% Gray Coverage of Resistant Gray Hair - Ammonia-Free Alcohol-Free & Vegan - Salon Influenced Hair color 5.75 fl oz (2 Pack)
- Price
- $30.55
- Rating
- 4.3/5
- Reviews
- 14,106
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
556
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
2%
- Naturtint57%
- COLORCHARM28%
- AGE beautiful6%
- Clairol Professional3%
- One 'N Only3%
- ion2%
- Open — no brand owns it (1 brand, 2%)
Demand
3n search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 3n search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 3n hair color8K/yr
- naturtint 3n6K/yr
- naturtint hair color 3n2K/yr
Reviews and returns
What reviews say buyers love and hate about 3n
We read the reviews and the return reasons for every product selling here.
“the color turned a little darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 3n questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









