Car Air Fresheners

Shoppers searched for this 16.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.

Searches, last 12 months

16.8M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

3.5%

Market size, estimated

$8.1Ma year

Peak month

July1.5× the quietest month

Top search term

car air freshener8.1M searches a year

Listings sell for $13.67 on average, from $3.07 to $46.04. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At $13.67 that is $137K to $171K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$3.07–$46.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

10,000–12,500

Revenue per listing a year

$137K–$171K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #38 within Air Fresheners. It carries 8,672 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#38in Air Fresheners

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

8,672per listing

Listings tracked

52

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months