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Glitter Glue

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -1.9% this quarter, so Glitter Glue is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$302K/yr605K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
44%top-5 click share · 20 brands · 77 sellers

Flapen Score

Glitter Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Glitter Glue is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Glue 605K times last year and spent an estimated $302K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
3.5%
Market size, estimated
$302Ka year
Peak month
December4.3× the quietest month
Top search term
glitter glue410K searches a year

02 · Price

A sale here is worth $14.39.

Listings sell for $14.39 on average, from $5.94 to $35.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $14.39 that is $14K to $18K a year per listing.

Average price
$14.39under the $15 to $100 sweet spot
Price range
$5.94–$35.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #479 within Adhesives. It carries 1,894 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#479in Adhesives
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,894per listing
Listings tracked
33

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Glitter Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

77

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

38%

  • Brand 119%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Glitter Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Glitter Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter glue410K/yr
  • glitter glue pens96K/yr
  • glitter glue for crafts37K/yr
  • glue glitter6K/yr
  • glitter glue bulk6K/yr
  • fabric glitter glue6K/yr
  • glitter glue for fabric12K/yr
  • glitter glue pen7K/yr
  • sparkle glue3K/yr
  • glitter glue pens for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Glue

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Adhesion/Stickiness”
11%of negative reviews mention “Brightness/Shine/Glow”
1.3%of orders come back
“Not the most sparkly”
A buyer, on “Brightness/Shine/Glow”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Glitter Glue questions

Answered from the same tracked data.