glass beads
Launch itA $1.1M/yr market growing +23.6% this quarter with returns at 1.6% — clears our launch bar.
Returns
Great1.6%return rate — above 6% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 4.9M searches
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Price range
Good$5.08–$33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,146.49avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, glass beads is a $1.1M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun. Verdict: Launch it — 61/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Launch success
- 100%
- 5 of 5 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 170 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
36
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
39%
Top 20: 72%
Open market
42%
- Laopottbeads15%
- Funtopia15%
- Heart Rock Beads12%
- XSEINO6%
- OuMuaMua6%
- Cutefox5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Assorted Glass Beads for Jewelry Making DIY Lamp Work Arts and Crafts and Decorative Hobby Artistry Colorful Crystal Assortment Bulk Mix 4-18mm Half Pound (1)
Heart Rock Beads$9.024.5★3,245 rev
1368pcs 6mm Glass Beads for Bracelets 34 Colors Crystal Beads for Jewelry Making Funtopia Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms Solid and Gradient Colors
Funtopia$10.434.7★1,736 rev
Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)
Laopottbeads$9.924.7★939 rev
636pcs Glass Beads for Jewelry Making Assorted - Mixed Colorful Rainbow Craft Bead Bulk with Holes Crystal Bead for Suncatchers Faceted Glass Beads for Bracelets Earring Making Birthday Gifts
OuMuaMua$9.204.5★1,178 rev
Crystal Beads for Jewelry Making Mix Assorted Glass Beads assortments Multi-Color Crystal Assortment for DIY Jewelry Making Bracelets Necklaces Keychains Crafting Kit (4-8-12 Ounces Choose) (4)
Cutefox$7.094.0★213 rev
Newest
by launch date
Laopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects
Laopottbeads$8.20163 rev
Crystal Beads for Jewelry Making Mix Assorted Glass Beads assortments Multi-Color Crystal Assortment for DIY Jewelry Making Bracelets Necklaces Keychains Crafting Kit (4-8-12 Ounces Choose) (4)
Cutefox$7.09213 rev
Laopottbeads Half Pound Assorted Glass Beads for Jewelry Making 2-16mm Colorful Crystal Beads for Bracelets Crafts DIY Art Bulk Jewelry Making Supplies
Laopottbeads$8.96305 rev
7200PCS 6mm Glass Beads Bracelet Making Kit 144 Colors Assorted Crystal Beads for Bracelets and Jewelry Making Round Crackle Glass Beads for DIY Necklace Friendship Bracelets Earring Crafts
Sistenia$31.80257 rev
Laopottbeads 1100PCS 4mm Bicone Crystal Glass Beads for Jewelry Making Sparkling Mini Beads for Suncatchers DIY Bracelets & Craft Projects (Multicolored)
Laopottbeads$6.15370 rev
Trending
90-day click momentumLaopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects
Laopottbeads$8.204.5★
300Pcs Glass Beads Flat Round 3x6mm for DIY Jewelry Accessories Bracelet Necklaces Key Chain Earrings Mobile Phone Chain Making Supplies (Mixed Color)
Carporay$9.614.7★
720pcs Abacus Glass Beads for Bracelet Crystal Beads for Jewelry Making 24 Colors Gemstone Rondelle Beads Spacer Bead for Bracelet Necklace DIY Crafts Jewelry Making 5x8mm
Funtopia$13.904.6★
Crystal Beads for Jewelry Making Mix Assorted Glass Beads assortments Multi-Color Crystal Assortment for DIY Jewelry Making Bracelets Necklaces Keychains Crafting Kit (4-8-12 Ounces Choose) (4)
Cutefox$7.094.0★
Wuollgess 1700Pcs 8mm Glass Beads for Jewelry Making 2 Box 48 Colors Crystal Beads for Bracelet Making Kit Round Beads DIY Craft for Teen Adults
Wuollgess$19.324.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Awesome, quality beads”
“Great deal”
“perfect size”
“As advertised”
“What a great mix of adorable embellishments”
“Ease of use”
“Fun kit”
“Nice shine”
“it didn't break”
What buyers complain about
“These are SMALL”
“all very dark”
“Very deceiving”
“Bad quality”
“Not a good price for such a small amount”
“They also dont look like glass material to Me”
“Kinda hard to do anything with”
“some of the beads were stick together even though it said it wont”
“there was an AWFUL chemical odor”
“Kit is heavy on the 4mm beads”
Top return reasons
Common questions
- Is glass beads profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 49 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Launch it (61/100).
- How competitive is the glass beads niche?
- 29 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in glass beads?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.6%.
- When does demand for glass beads peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the glass beads niche?
- Listings span $5.08–$33.73; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.
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