embroidery beads
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Price range
Good$5.92–$32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$399K$399K/yr · 833K searches
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, embroidery beads is a $399K/yr Amazon United States market (833K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
embroidery beads market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $358K–$429K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.2%
- Avg brand age
- 35 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
26
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
37%
Top 20: 77%
Open market
34%
- Funtopia20%
- EuTengHao17%
- Ybxjges14%
- Ywmimn6%
- Redtwo4%
- Bala&Fillic4%
Demand & seasonality
Weekly Amazon search volume, last 105 weeks — +22.3% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Top embroidery beads search terms
- embroidery beads129K/yr
- 11/0 seed beads73K/yr
- 2mm seed beads70K/yr
- 3mm seed beads54K/yr
- seed beads 11/062K/yr
- 3mm beads58K/yr
- seed beads 2mm50K/yr
- waist beads kit41K/yr
- bead embroidery46K/yr
- 8/0 seed beads31K/yr
Top embroidery beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies
Ybxjges$8.544.6★1,373 rev
EuTengHao 57600pcs 2mm Glass Seed Beads Small Craft Beads for DIY Bracelet Necklaces Crafting Jewelry Making Supplies with Beading Needles Elastic Strings (144 Colors 400Pcs Per Color)
EuTengHao$28.974.5★624 rev
3mm Seed Beads for Jewelry Making 39 Colors Small Beads for Bracelets
Funtopia$11.624.5★1,589 rev
Ywmimn 28 Colors 3mm Seed Beads 7200PCS Glass Seed Beads Kit for Jewelry Making Craft and Bracelet Making
Ywmimn$5.924.5★279 rev
EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)
EuTengHao$13.354.6★178 rev
Newest
by launch date
Laopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects
Laopottbeads$8.33203 rev
Quefe 24 Colors 10800pcs 3mm Glass Seed Beads Kit
QUEFE$6.4428 rev
JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)
JOJOPLAY$11.21134 rev
Ywmimn 28 Colors 3mm Seed Beads 7200PCS Glass Seed Beads Kit for Jewelry Making Craft and Bracelet Making
Ywmimn$5.92279 rev
EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)
EuTengHao$13.35178 rev
Trending
90-day click momentumQuefe 24 Colors 10800pcs 3mm Glass Seed Beads Kit
QUEFE$6.444.7★
Laopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects
Laopottbeads$8.334.6★
Bala&Fillic Size 11/0 Glass Seed Beads About 15600 pcs in Box Craft Seed Beads for Making Bracelets Necklace Earring Jewelry (About 650pcs/Color 24 Colors
Bala&Fillic$9.104.3★
NBEADS Bugle Round Glass Seed Beads DIY Beads Disc Plastic Paillette for Jewelry Making Necklace Bracelet Craft DIY Kit Deep Pink Mixed Size
NBEADS$15.374.5★
JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)
JOJOPLAY$11.214.6★
What buyers say about embroidery beads
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Great variation and quality”
“Great value”
“As described”
“I like that there are multiple sizes included”
“Easy to use”
“Great for decorating”
“Great gift for my daughter”
“My daughter and her friends enjoyed this set”
“Sparkly”
What buyers complain about
“Inaccurate size”
“Color chips off”
“Need more quality checking”
“Paint wears off fast”
“These break extremely easily”
“the 2nd one broke shortly after right in half”
“even sometimes super thick”
“which I feel wasn't clear in the photo or description”
“Cheap materials”
“Beads are not the same shape”
Top return reasons
Common questions
- Is embroidery beads profitable to sell on Amazon United States?
- The niche generates $399K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the embroidery beads niche?
- 24 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in embroidery beads?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
- When does demand for embroidery beads peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the embroidery beads niche?
- Listings span $5.92–$32.22; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.