colored tape
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$694K$694K/yr · 651K searches
Review moat
Good1,389.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.94–$25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.20avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, colored tape is a $694K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
colored tape market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $816K–$1.0M
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #441
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
27
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
31%
- Guirnd18%
- DEART15%
- ZFIOPSH13%
- UMETDO10%
- JONYEE7%
- SWRT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top colored tape search terms
- colored tape156K/yr
- colored masking tape135K/yr
- colored painters tape46K/yr
- colorful tape44K/yr
- color tape41K/yr
- colored tape rolls27K/yr
- kids tape25K/yr
- colorful masking tape20K/yr
- colored masking tape 1 inch15K/yr
- color masking tape21K/yr
Top colored tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guirnd 12PCS Colored Masking Tape Kids Art Supplies DIY Craft Tape Colored Tape Rolls Colored Painters Tape 1.7cm x 12m (2/3In x 13Yards)
Guirnd$6.914.6★2,102 rev
ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.
ZFIOPSH$9.264.6★170 rev
Colored Masking Tape Painters Tape 12 or 8 Pack 1 inch or 0.6 Inches Kids Arts Craft Supplies Coding Whiteboard Dry Erase Board Tape Thin Paper Tape Paint Tape No Residue Easy Removal DIY Crafts Arts
DEART$4.914.6★2,403 rev
UMETDO 8PCS Colored Masking Tape - Painters Tape Rainbow Colors Rolls Kids Art Supplies Great for Crafts Labeling DIY Decorative 1/2 Inch Masking Tape- Tiny Size
UMETDO$6.364.3★1,855 rev
JONYEE Colored Masking Tape Colored Painters Tape for Arts & Crafts Labeling or Coding - Art Supplies for Kids - 6 Different Color Rolls - Masking Tape 1 Inch x 13 Yards (2.4cm X 12m)
JONYEE$7.114.6★5,672 rev
Newest
by launch date
Kodreat 12 Rolls Colored Masking Tape 0.7Inch x 13Yards Painters Tape for Arts Crafts Scrapbooking Labeling Whiteboards Fun Classroom Supplies and Cable Management Good for Creative Projects
Kodreat$3.9449 rev
SWRT Colored Masking Tape 8 Rolls 0.6 in x 16 yds Rainbow Colors
SWRT$6.8042 rev
SWRT Colored Masking Tape 1 Inch x 55 yds 6 Rolls Rainbow Colors
SWRT$14.0788 rev
DEART Colored Masking Tape Painters Tape Writable 12 8 or 6 Pack - 1 inch or 0.6 Inches for Arts & Crafts Art Supplies Whiteboard Tape Dry Erase Board Tape Craft Supplies (6 Large (20 Yd))
DEART$9.822,403 rev
ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.
ZFIOPSH$9.26170 rev
Trending
90-day click momentumSWRT Colored Masking Tape 8 Rolls 0.6 in x 16 yds Rainbow Colors
SWRT$6.804.2★
Kodreat 12 Rolls Colored Masking Tape 0.7Inch x 13Yards Painters Tape for Arts Crafts Scrapbooking Labeling Whiteboards Fun Classroom Supplies and Cable Management Good for Creative Projects
Kodreat$3.944.4★
ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.
ZFIOPSH$9.264.6★
6 Rolls Colored Masking Tapecolored painters tape0.6 x14.3Yard Drafting Tape Colored Painters Tape for Arts and CraftsLabeling Tape Paper Tape DIY Decorative Coding Decoration Teaching Supplies
JIMROLA$3.944.3★
DEART Colored Masking Tape Painters Tape Writable 12 8 or 6 Pack - 1 inch or 0.6 Inches for Arts & Crafts Art Supplies Whiteboard Tape Dry Erase Board Tape Craft Supplies (6 Large (20 Yd))
DEART$9.824.6★
What buyers say about colored tape
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Sticks very well”
“Overall solid quality”
“Good deal”
“Super handy”
“Just as advertised”
“Durable enough and works well”
“Size is good matches description”
“Worked great for tagging”
“Designs are pretty”
What buyers complain about
“Bad adhesive”
“Much more narrow than pictured”
“colors are muted”
“Cheap quality”
“crepe paper-ish”
“The description is misleading”
“It is not strong”
“Hard to write on”
“Kept tearing while I was unrolling it”
“It does tear quite easily”
Top return reasons
Common questions
- Is colored tape profitable to sell on Amazon United States?
- The niche generates $694K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the colored tape niche?
- 20 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in colored tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.9%.
- When does demand for colored tape peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the colored tape niche?
- Listings span $3.94–$25.10; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.