Is candle making supplies profitable to sell on Amazon United States?

The niche generates $22K/yr across 70 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (49/100).

How competitive is the candle making supplies niche?

54 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in candle making supplies?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 1.1%.

When does demand for candle making supplies peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.7× the quietest.

What does it cost to enter the candle making supplies niche?

Listings span $5.67–$51.97; the average listing price is $18.73 (sweet spot $15–$100). The average incumbent carries 3,375 reviews — the moat a new listing must climb.

candle making supplies

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$18.73

avg listing price — sweet spot $15–$100

Price range

Great$5.67–$51.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,374.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 95K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, candle making supplies is a $22K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

candle making supplies market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $37K–$47K; units × avg price
Conversion rate: 1.3%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.3%
Avg brand age: 38 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

26%

Top 20: 62%

Open market

60%

SAEUYVB10%
TYMKLMZG7%
CHEFBEE7%
multiwins7%
CHANGTIKEJI5%
DiaWiew4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.7×

Open Trend

Top candle making supplies search terms

candle supplies33K/yr -19.4%1.5% conv.
candle making accessories23K/yr -36.2%1.0% conv.
candle making tools19K/yr -29.0%2.0% conv.
candle stuff8K/yr -6.0%0.4% conv.
candle making equipment5K/yr -25.3%1.4% conv.
candle business supplies6K/yr -34.1%0.3% conv.

All search terms

Top candle making supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.544.7★488 rev

CHEFBEE Candle Wick Trimmer Black Polished Stainless Steel Wick Clipper Cutter Scissors Reaches Deep Into Candles to Cut Spent Cord Allow Cleaner Burn and Prevent Soot Buildup

CHEFBEE$5.904.7★17,011 rev

CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs

CHANGTIKEJI$12.404.7★6,527 rev

37PCS Candle Making Tools Set Adjustable Punch Needle Long Silicone Mold Needle Drill Candle Wick Hole Drill Steel Sticks to Make Holes in Candles Soap Mold Punch Wicking Needle Tools Inserting Tool

TYMKLMZG$16.704.6★356 rev

Holographic 240 Pcs Candle Warning Labels Candle Jar Container Stickers Wax Melting Safety Stickers for Jars Tins Containers Making Supplies

Zonon$5.674.8★3,848 rev

Newest

by launch date

Multiwins 130 Pcs Candle Wicks for Candle Making Kit: 100 Cotton & 30 Wood Wicks with Complete Tool Set (Wick Holders Wick Stickers Candle Tabs Tweezers Pen) for Soy Beeswax DIY Candles

multiwins$10.54488 rev

9mo ago

DiaWiew Beginners Candle Making Kit for Adults Wick Needle for Candle Making for Punching and Inserting Candle Molds Wicks Candle Making Tools Perfect to Silicone Molds with No Holes for Wicks

DiaWiew$22.9043 rev

11mo ago

37PCS Candle Making Tools Set Adjustable Punch Needle Long Silicone Mold Needle Drill Candle Wick Hole Drill Steel Sticks to Make Holes in Candles Soap Mold Punch Wicking Needle Tools Inserting Tool

TYMKLMZG$16.70356 rev

11mo ago

Candle Making Kit for Adults Beginners with Storage Bag Candle Making Supplies Used for Punching and Inserting Candle Mold Wicks Candle Making Tools Including Punching Needle with Hook and Large Eye

DiaWiew$27.5463 rev

1y ago

TYMKLMZG 10 PCS Candle Wick Inserting Tool for Molds Large-Eye Candle Wicking Needle Mold Punch Needle with Hook & Eye for Candle Making Colored Threader for Candle Wick of All Thicknesses

TYMKLMZG$7.33356 rev

1y ago

What buyers say about candle making supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing quality”

Ease Of Use11%

“Easy to work with”

Color11%

“Amazing colors”

Smell10%

“Great scent”

Value For Money9%

“Definitely affordable”

Advertised Vs Actual Product7%

“As described”

Durability2%

“Easy release with no breakage”

Fun/Entertainment Experience2%

“Fun for the price”

Efficiency2%

“This candle wax works great”

Ease Of Cleaning2%

“Easy to clean up”

What buyers complain about

Size-Overall16%

“Kind of small”

Smell11%

“Smells like chemicals”

Durability5%

“Break with normal use”

Quality-Overall5%

“The quality is moderate”

Flammable5%

“This could have easily caused a fire”

Color4%

“made no color”

Value For Money4%

“not worth it”

Heating3%

“It gets extremely hot”

Functionality-Overall2%

“no longer works”

Charging2%

“Will not recharge”

Top return reasons

Size-Overall31%

Functionality-Overall10%

Advertised Vs Actual Product9%

Value For Money7%

Smell7%

Color5%

Defective Material/Parts3%

Quality-Overall3%