Art Supplies
PassArt Supplies scores 65 out of 100, a Pass. Shoppers spend an estimated $6.5M a year here, demand is soft, at -4.7% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 65 / 100Top 1% of 4,656 Arts, Crafts & Sewing niches · +19 vs the category median of 4665
- Market size
- $6.5M/yr25.3M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 13%top-5 click share · 120 brands · 314 sellers
Flapen Score
Art Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Art Supplies is stronger. Inside it, weaker.
Market
The Art Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Art Supplies 25.3M times last year and spent an estimated $6.5M. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 25.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.
- Searches, last 12 months
- 25.3M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $6.5Ma year
- Peak month
- December4.7× the quietest month
- Top search term
- crafts3.4M searches a year
02 · Price
A sale here is worth $17.76.
Listings sell for $17.76 on average, from $3.33 to $51.89. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 2,000 to 2,500 of them. At $17.76 that is $36K to $44K a year per listing.
- Average price
- $17.76inside the $15 to $100 sweet spot
- Price range
- $3.33–$51.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $36K–$44K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #41 within Drawing. It carries 6,046 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #41in Drawing
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,046per listing
- Listings tracked
- 162
04 · Newcomers
19 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Art Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
120 falling
Sellers
314
Top-5 brand share
28%
Top 20: 57%
Top-5 click share
13%
Top 20: 39%
Open market
69%
- Brand 110%
- Brand 26%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Art Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Art Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crafts3.4M/yr
- art supplies3.7M/yr
- crafts for adults2.2M/yr
- craft supplies1.6M/yr
- craft kits2.2M/yr
- arts and crafts1.5M/yr
- craft1.0M/yr
- arts and crafts for kids ages 8-121.5M/yr
- kids crafts943K/yr
- crafts for kids ages 8-12393K/yr
Reviews and returns
What reviews say buyers love and hate about Art Supplies
We read the reviews and the return reasons for every product selling here.
“Dull color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Art Supplies questions
Answered from the same tracked data.









