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Art Supplies

Pass

Art Supplies scores 65 out of 100, a Pass. Shoppers spend an estimated $6.5M a year here, demand is soft, at -4.7% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +19 vs the category median of 46
Market size
$6.5M/yr25.3M searches / yr
90-day growth
-4.7%search demand this quarter
Competition
13%top-5 click share · 120 brands · 314 sellers

Flapen Score

Art Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Art Supplies is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Art Supplies 25.3M times last year and spent an estimated $6.5M. The top 5 brands take 28% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 25.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months
25.3M
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.4%
Market size, estimated
$6.5Ma year
Peak month
December4.7× the quietest month
Top search term
crafts3.4M searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $3.33 to $51.89. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 2,000 to 2,500 of them. At $17.76 that is $36K to $44K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$3.33–$51.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$44K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #41 within Drawing. It carries 6,046 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#41in Drawing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,046per listing
Listings tracked
162

04 · Newcomers

19 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
19Amazon's first-year sales bar
Average brand age
35 months

Products

Top Art Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

120 falling

Sellers

314

Top-5 brand share

28%

Top 20: 57%

Top-5 click share

13%

Top 20: 39%

Open market

69%

  • Brand 110%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Art Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Art Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crafts3.4M/yr
  • art supplies3.7M/yr
  • crafts for adults2.2M/yr
  • craft supplies1.6M/yr
  • craft kits2.2M/yr
  • arts and crafts1.5M/yr
  • craft1.0M/yr
  • arts and crafts for kids ages 8-121.5M/yr
  • kids crafts943K/yr
  • crafts for kids ages 8-12393K/yr

Reviews and returns

What reviews say buyers love and hate about Art Supplies

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Color”
1.0%of orders come back
“Dull color”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Art Supplies questions

Answered from the same tracked data.