art sets for girls ages 7-12
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.51avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.81–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$741K$741K/yr · 922K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,514.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, art sets for girls ages 7-12 is a $741K/yr Amazon United States market (922K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
art sets for girls ages 7-12 market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $705K–$940K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.5%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
68
Top-5 brand share
39%
Top 20: 80%
Top-5 click share
31%
Top 20: 69%
Open market
56%
- Caliart13%
- iBayam8%
- Crayola8%
- PRINA6%
- Heshengping5%
- DLUCKY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.0×
Top art sets for girls ages 7-12 search terms
- art kits for girls ages 10-12220K/yr
- art sets for girls ages 8-12246K/yr
- art kit for kids ages 8-12101K/yr
- girls art set43K/yr
- girls art kit30K/yr
- drawing kits for kids ages 10-1284K/yr
- art set for teens44K/yr
- girls art supplies19K/yr
- art kit for girls20K/yr
- art set for girls23K/yr
Top art sets for girls ages 7-12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
78pcs Drawing Kit Sketching Set Art Supplies with 3-Color Sketchbook Colorful Portable Case Colored Graphite Charcoal Watercolor Mettallic Pencil sketch draw gift set for Artist Adult Beginner
Heshengping$21.484.8★677 rev
![Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51wKWtC3NLL.jpg)
Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ [Amazon Exclusive]
Crayola$24.534.8★18,467 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
DLUCKY 208 PCS Art Supplies Drawing Art Kit Adults for Kids Art Set Pink
DLUCKY$22.384.6★1,583 rev
Newest
by launch date
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.03991 rev
KALOUR 206 Drawing Set Sketching Kit Art Supplies with 3-color Sketchbook & Coloring Paper Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
KALOUR$27.35622 rev
Crayola Marker Airbrush Spray Art Kit Battery-Powered Sprayer with 8 Washable Markers & 5 Stencils DIY Craft Set Ages 6+
Crayola$19.181,247 rev
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.7877 rev
Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.
Nsrzua$8.531,148 rev
Trending
90-day click momentumArtbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★
Crayola Marker Airbrush Spray Art Kit Battery-Powered Sprayer with 8 Washable Markers & 5 Stencils DIY Craft Set Ages 6+
Crayola$19.184.8★
4M Magnetic Mini Tile Art Art & Crafts DIY Kit For Boys & Girls Ages 8+
4M$15.004.6★
Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.
Nsrzua$8.534.7★
What buyers say about art sets for girls ages 7-12
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing entertainment”
“Amazing colors”
“Great quality for $”
“Fun Gift”
“Very fair price”
“Easy to operate”
“As described”
“She loves to draw”
“Great Set of Markers”
“Encourages creativity”
What buyers complain about
“Bad quality”
“not as dark as color looks”
“Looks NOTHING like the picture”
“Broke on first use”
“did not work well”
“No glow”
“It was a little pricey”
“Not a lot of paint”
“Arrived Dried Out”
“Cheap and flimsy”
Top return reasons
Common questions
- Is art sets for girls ages 7-12 profitable to sell on Amazon United States?
- The niche generates $741K/yr across 48 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the art sets for girls ages 7-12 niche?
- 39 brands and 68 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in art sets for girls ages 7-12?
- Top complaints mined from reviews: Quality-Overall, Color, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for art sets for girls ages 7-12 peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the art sets for girls ages 7-12 niche?
- Listings span $6.81–$48.78; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 4,514 reviews — the moat a new listing must climb.