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Art Sets for Girls Ages 7-12

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -20.6% this quarter, so Art Sets for Girls Ages 7-12 is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 46
Market size
$741K/yr922K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
31%top-5 click share · 39 brands · 68 sellers

Flapen Score

Art Sets for Girls Ages 7-12 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Art Sets for Girls Ages 7-12 is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Sets for Girls Ages 7-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Art Sets for Girls Ages 7-12 922K times last year and spent an estimated $741K. The top 5 brands take 39% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $741K a year.

Searches, last 12 months
922K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
3.4%
Market size, estimated
$741Ka year
Peak month
December12.0× the quietest month
Top search term
art kits for girls ages 10-12220K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $6.81 to $48.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $23.51 that is $6K to $12K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$6.81–$48.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #21 within Drawing. It carries 4,514 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#21in Drawing
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,514per listing
Listings tracked
48

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Art Sets for Girls Ages 7-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

68

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

31%

Top 20: 69%

Open market

56%

  • Brand 113%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Art Sets for Girls Ages 7-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Art Sets for Girls Ages 7-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art kits for girls ages 10-12220K/yr
  • art sets for girls ages 8-12246K/yr
  • art kit for kids ages 8-12101K/yr
  • girls art set43K/yr
  • girls art kit30K/yr
  • drawing kits for kids ages 10-1284K/yr
  • art set for teens44K/yr
  • girls art supplies19K/yr
  • art kit for girls20K/yr
  • art set for girls23K/yr

Reviews and returns

What reviews say buyers love and hate about Art Sets for Girls Ages 7-12

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Art Sets for Girls Ages 7-12 questions

Answered from the same tracked data.