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Acrylic Paint

Acrylic Paint shows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 47

Market size 100Growth 25Conversion 53Competition 56Returns 92Price range 66Avg price 83Brand share 39Review moat 21Quality gap 22
This niche Category average · 4,656 niches

Is Acrylic Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Acrylic Paint is a $7.9M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Acrylic Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.0% over the last 90 days and 4.3% of searches end in a purchase.

$7.9M

revenue / yr

Units sold / yr600K
Search volume / yr-0.0%10.1M
Conversion rate4.3%
Avg price$18.02

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers16 · 77
Top-5 product click share51%
Open market19%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews11,874

Top Acrylic Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

$0$316K$632K$947K$1.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

77

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

16%

  • Shuttle Art38%
  • Apple Barrel26%
  • TMOL9%
  • Artkey6%
  • Amazon Basics3%
  • Nicpro3%
  • Open — no brand owns it (10 brands, 16%)

Acrylic Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10.1MCVR4.3%Products28Brands16Top 5 Brands81%OOS Rate0.2%Rating4.7★Reviews11,874Avg BSR#47
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Top Acrylic Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acrylic paint3.7M/yr
  • paint2.4M/yr
  • acrylic paint set1.6M/yr
  • painting494K/yr
  • paint set444K/yr
  • craft paint248K/yr
  • acrylic paints197K/yr
  • paint kit186K/yr
  • paints139K/yr
  • art paints99K/yr

What reviews say buyers love and hate about Acrylic Paint

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Color30%

Beautiful color

Quality-Overall12%

Great quality for $

Value For Money11%

Excellent value

Paint Quality11%

Its nice paint

Ease Of Use3%

easy to open as well

What buyers complain about

63% of reviews
Paint Quality20%

poor quality paint

Color12%

not very colorful

Quality-Overall7%

Poor quality control

Thickness7%

the paint itself was kind of thick

Advertised Vs Actual Product5%

False advertisement

Acrylic Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
32%
2Value For Money
14%
3Color
12%
4Advertised Vs Actual Product
9%
5Size-Overall
7%

Common Acrylic Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acrylic Paint 56/100 on Amazon United States — Worth a look. The niche generates $7.9M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -0.0% over the last 90 days.
Search demand for Acrylic Paint on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 1.7× the quietest.