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Acrylic Paint

Maybe

Shoppers spend an estimated $7.9M a year here. But the average product has 11,874 reviews to catch up to, so Acrylic Paint is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$7.9M/yr10.1M searches / yr
90-day growth
+0.0%search demand this quarter
Competition
51%top-5 click share · 16 brands · 77 sellers

Flapen Score

Acrylic Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Acrylic Paint is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acrylic Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Acrylic Paint 10.1M times last year and spent an estimated $7.9M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months
10.1M
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
4.3%
Market size, estimated
$7.9Ma year
Peak month
December1.7× the quietest month
Top search term
acrylic paint3.7M searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $0.61 to $42.75. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $18.02 that is $270K to $360K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$0.61–$42.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$270K–$360K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #47 within Painting. It carries 11,874 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#47in Painting
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
11,874per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Acrylic Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

77

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

16%

  • Brand 138%
  • Brand 226%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 16%)

Demand

Acrylic Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Acrylic Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acrylic paint3.7M/yr
  • paint2.4M/yr
  • acrylic paint set1.6M/yr
  • painting494K/yr
  • paint set444K/yr
  • craft paint248K/yr
  • acrylic paints197K/yr
  • paint kit186K/yr
  • paints139K/yr
  • art paints99K/yr

Reviews and returns

What reviews say buyers love and hate about Acrylic Paint

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
20%of negative reviews mention “Paint Quality”
1.1%of orders come back
“poor quality paint”
A buyer, on “Paint Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Acrylic Paint questions

Answered from the same tracked data.