acrylic paint
Worth a lookShows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$7.9M$7.9M/yr · 10.1M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Good$0.61–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,874.29avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, acrylic paint is a $7.9M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
acrylic paint market data
- Units sold / yr
- 500K–600K
- avg 15,000–20,000/product
- Revenue / yr
- $9.0M–$10.8M
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.2%
- Avg brand age
- 44 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
16%
- Shuttle Art38%
- Apple Barrel26%
- TMOL9%
- Artkey6%
- Amazon Basics3%
- Nicpro3%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Top acrylic paint search terms
- acrylic paint3.7M/yr
- paint2.4M/yr
- acrylic paint set1.6M/yr
- painting494K/yr
- paint set444K/yr
- craft paint248K/yr
- acrylic paints197K/yr
- paint kit186K/yr
- paints139K/yr
- art paints99K/yr
Top acrylic paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Vibrant Spectrum Collection Acrylic Craft Paint Promoabiii each 16 assorted matte colors 2 Fl Oz 16 Count
Apple Barrel$16.284.7★9,397 rev
Shuttle Art Acrylic Paint 36 Colors Acrylic Paint Set with Brushes & Palette 2oz/60ml Bottles Rich Pigments Non-toxic for Artists Kids & Adults Painting on Canvas Rocks Ceramic Wood
Shuttle Art$25.114.7★10,847 rev
Shuttle Art Acrylic Paint Set 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts
Shuttle Art$10.584.7★10,051 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.104.4★6,697 rev
Artkey Acrylic Paint Set 24 Colors 2 oz/59 ml Acrylic Paint Kit for Professional Artists & Beginners Craft & Art Supplies for Canvas Wood Fabric Rock Leather Ceramic Glass Easter Egg
Artkey$14.964.7★2,608 rev
Newest
by launch date
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.42130 rev
unuaST Acrylic Paint Sets for Adults 14 Colors Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists/Beginners Paint Sets for Canvas with Pump Color Wheel (10oz/300ml)
unuaST$33.21980 rev
TMOL Acrylic Paint Set 24 Colors (2 oz/Bottle) with 12 Art Brushes Art Supplies for Painting Canvas Wood Ceramic & Fabric Rich Pigments Lasting Quality for Beginners Students & Professional Artist
TMOL$15.106,697 rev
Nicpro Acrylic Paint Set 24 Colors with 12 Brushes & Palette Non Toxic Art Supplies Kit for Painting Fabric Canvas Clay Wood Rock & Ceramic Easter Eggs Rich Pigments for Beginners Students & Professional Artists (2 oz 60 ml)
Nicpro$17.76659 rev
Trending
90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White
Apple Barrel$0.654.7★
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
Nicpro Acrylic Paint Set 24 Colors with 12 Brushes & Palette Non Toxic Art Supplies Kit for Painting Fabric Canvas Clay Wood Rock & Ceramic Easter Eggs Rich Pigments for Beginners Students & Professional Artists (2 oz 60 ml)
Nicpro$17.764.6★
Artbreezing Acrylic Paint Set 48 Colors 0.74 oz/22ml Tubes Highly Pigment Art Paints for Canvas Wood Fabric Paper Giftable Choice for Artists Beginner to Pro (48 Colors)
Artbreezing$35.424.5★
Shuttle Art Acrylic Paint Set 16 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Canvas Wood Clay Fabric Ceramic Crafts
Shuttle Art$7.224.7★
What buyers say about acrylic paint
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Great quality for $”
“Excellent value”
“Its nice paint”
“easy to open as well”
“As advertised”
“Great Set of Markers”
“still great paint and beautiful colors”
“Fast clean up”
“The coverage is pretty consistent”
What buyers complain about
“poor quality paint”
“not very colorful”
“Poor quality control”
“the paint itself was kind of thick”
“False advertisement”
“the bottle is kinda small”
“dry up very quickly”
“Three bottles leaked”
“takes forever to dry”
“some were more dried out”
Top return reasons
Common questions
- Is acrylic paint profitable to sell on Amazon United States?
- The niche generates $7.9M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the acrylic paint niche?
- 16 brands and 77 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in acrylic paint?
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.1%.
- When does demand for acrylic paint peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the acrylic paint niche?
- Listings span $0.61–$42.75; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 11,874 reviews — the moat a new listing must climb.