Scooter
FailShoppers spend an estimated $7K a year here, so Scooter is a Fail.
- Flapen Score
- 26 / 100Ranks 47 of 53 Sporting Goods niches · −9 vs the category median of 3526
- Market size
- $7K/yr13K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 16 sellers
Flapen Score
Scooter against its category
The dotted line is the Sporting Goods average. Past it, Scooter is stronger. Inside it, weaker.
Market
The Scooter market on Amazon at a glance
Shoppers on Amazon Singapore searched for Scooter 13K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $7Ka year
- Top search term
- scooter6K searches a year
02 · Price
A sale here is worth $114.36.
Listings sell for $114.36 on average, from $43.25 to $228.72. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $114.36 that is $0 to $11K a year per listing.
- Average price
- $114.36above the $15 to $100 sweet spot
- Price range
- $43.25–$228.72
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #23 within Sporting Goods. It carries 7,824 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 13.0%
- Average rank
- #23in Sporting Goods
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,824per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Scooter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Brand 138%
- Brand 225%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 67%
- Open — no brand owns it (1 brand, 4%)
Demand
Scooter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Scooter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scooter6K/yr
- scooter kids2K/yr
- kids scooter2K/yr
- adult scooter1K/yr
- scooter adult1K/yr
- kick scooter1K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scooter questions
Answered from the same tracked data.









