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Scooter

Fail

Shoppers spend an estimated $7K a year here, so Scooter is a Fail.

Flapen Score
26
26 / 100
Ranks 47 of 53 Sporting Goods niches · −9 vs the category median of 35
Market size
$7K/yr13K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
86%top-5 click share · 7 brands · 16 sellers

Flapen Score

Scooter against its category

The dotted line is the Sporting Goods average. Past it, Scooter is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooter market on Amazon at a glance

Shoppers on Amazon Singapore searched for Scooter 13K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.4%
Market size, estimated
$7Ka year
Top search term
scooter6K searches a year

02 · Price

A sale here is worth $114.36.

Listings sell for $114.36 on average, from $43.25 to $228.72. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $114.36 that is $0 to $11K a year per listing.

Average price
$114.36above the $15 to $100 sweet spot
Price range
$43.25–$228.72
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #23 within Sporting Goods. It carries 7,824 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
13.0%
Average rank
#23in Sporting Goods
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
7,824per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Scooter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 225%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (1 brand, 4%)

Demand

Scooter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Scooter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooter6K/yr
  • scooter kids2K/yr
  • kids scooter2K/yr
  • adult scooter1K/yr
  • scooter adult1K/yr
  • kick scooter1K/yr

FAQ

Common Scooter questions

Answered from the same tracked data.