Is scooter profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (26/100).

How competitive is the scooter niche?

7 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.

What does it cost to enter the scooter niche?

Listings span $43.25–$228.72; the average listing price is $114.36 (sweet spot $15–$100). The average incumbent carries 7,824 reviews — the moat a new listing must climb.

scooter

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$114.36

avg listing price — sweet spot $15–$100

Price range

Okay$43.25–$228.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,823.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 13K searches

Signals Low Review Barrier High Price

According to Flapen's Amazon Singapore niche tracking, scooter is a $7K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 26/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

scooter market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$11K; units × avg price
Conversion rate: 0.4%
Avg BSR: #23
Page quality: 0%
Prime: 67%
Sponsored: 33%
Out of stock: 13.0%
Avg brand age: 63 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Generic38%
AERO MOBILITY25%
Razor11%
Lifemaster8%
WAYPLUS7%
YQuindromic7%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 47 weeks — -2.9% search growth over the last 90 days.

Open Trend

Top scooter search terms

scooter6K/yr +20.2%0.0% conv.
scooter kids2K/yr -36.9%0.0% conv.
kids scooter2K/yr -3.4%0.0% conv.
adult scooter1K/yr -3.3%0.0% conv.
scooter adult1K/yr -13.5%0.0% conv.
kick scooter1K/yr -35.7%0.0% conv.

All search terms

Top scooter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Generic Roller Skates for Girls Boys 3 Size Adjustable Quad Skates with All Light Up Wheels Indoor & Outdoor Light Up Rollerskates for Kids Ages 6-12 Beginners Toddlers Youth (M)

Generic$46.150.0★0 rev

Aero Big Wheels Kick Scooter for Kids 8 Years Old Teens 12 Years and up Youth and Adults. Commuter Scooters with Hand Brake Soft Rubber mat Shock Absorption Foldable and Height Adjustable.

AERO MOBILITY$145.974.6★1,464 rev

Lifemaster Kids Scooter Children and Toddler 3 Wheel Kick Scooter LED Wheel Lights Illuminate When Rolling Adjustable Handlebar Indoor and Outdoor Teal

Lifemaster$78.634.6★2,830 rev

Razor A Kick Scooter Blue

Razor$64.724.7★30,783 rev

WAYPLUS Kick Scooter for Ages 6+ Kid Teens & Adults. Max Load 240 LBS. Foldable Lightweight 8IN Big Wheels for Kids Teen and Adults 4 Adjustable Levels. Bearing ABEC9

WAYPLUS$186.274.5★4,309 rev

Newest

by launch date

COOGHI 3 in 1 Toddler Scooter with Seat - Kick Scooters for Kids Three Wheel Scooter for Toddlers 1-3 (Use Up to 5 Year Old) Convertible Seat(Gray)

COOGHI$101.590 rev

5mo ago

Generic Roller Skates for Girls Boys 3 Size Adjustable Quad Skates with All Light Up Wheels Indoor & Outdoor Light Up Rollerskates for Kids Ages 6-12 Beginners Toddlers Youth (M)

Generic$46.150 rev

9mo ago

AERO MOBILITY Big Wheel Kick Scooter for Kids 8-12 Teens & Adults

AERO MOBILITY$133.93245 rev

1y ago

Adult Scooter Adult Kick Scooter with Big Wheels and Handbrake Disc Double Suspension Folding Travel Scooter with Carry Bag - Supports 220Lbs

YQuindromic$228.720 rev

1y ago

Aero Big Wheels Kick Scooter for Kids 8 Years Old Teens 12 Years and up Youth and Adults. Commuter Scooters with Hand Brake Soft Rubber mat Shock Absorption Foldable and Height Adjustable.

AERO MOBILITY$145.971,464 rev

2y ago

Common questions

Is scooter profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (26/100).
How competitive is the scooter niche?: 7 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.
What does it cost to enter the scooter niche?: Listings span $43.25–$228.72; the average listing price is $114.36 (sweet spot $15–$100). The average incumbent carries 7,824 reviews — the moat a new listing must climb.