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Kettlebell

Fail

Shoppers spend an estimated $0 a year here, so Kettlebell is a Fail.

Flapen Score
35
35 / 100
Ranks 24 of 53 Sporting Goods niches · on the category median
Market size
$0/yr8K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
67%top-5 click share · 8 brands · 7 sellers

Flapen Score

Kettlebell against its category

The dotted line is the Sporting Goods average. Past it, Kettlebell is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettlebell market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kettlebell 8K times last year and spent an estimated $0. The top 5 brands take 91% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
kettlebell7K searches a year

02 · Price

A sale here is worth $64.73.

Listings sell for $64.73 on average, from $22.61 to $240.53. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $64.73 that is $0 to $6K a year per listing.

Average price
$64.73inside the $15 to $100 sweet spot
Price range
$22.61–$240.53
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #10 within Sporting Goods. It carries 826 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
8.7%
Average rank
#10in Sporting Goods
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
826per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kettlebell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

7

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 143%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kettlebell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Jun · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kettlebell

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
0.6%of orders come back
“Decent for the price”
A buyer, on “Value For Money”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Kettlebell questions

Answered from the same tracked data.