Is kettlebell profitable to sell on Amazon Singapore?

The niche generates $0/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (35/100).

How competitive is the kettlebell niche?

8 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.

What does it cost to enter the kettlebell niche?

Listings span $22.61–$240.53; the average listing price is $64.73 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.

kettlebell

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$64.73

avg listing price — sweet spot $15–$100

Review moat

Good826.13

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Price range

Okay$22.61–$240.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon Singapore niche tracking, kettlebell is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kettlebell market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$6K; units × avg price
Conversion rate: 0.0%
Avg BSR: #10
Page quality: 0%
Prime: 75%
Sponsored: 44%
Out of stock: 8.7%
Avg brand age: 50 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

leikefitness43%
WeGym18%
Kofisar15%
Bullz8%
YES4ALL8%
Primasole5%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 42 weeks — +18.8% search growth over the last 90 days.

Open Trend

Top kettlebell products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leikefitness Soft Kettlebell Set - Anti-Slip Grip Kettlebells for Home Workouts - Strength and Safety Guaranteed! (Blue 6KG)

leikefitness$22.744.9★17 rev

Soft Kettlebell/Sports And Gym Equipment/Non-Slip Kettlebell with Comfortable Grip (Blue 10KG (1pcs))

Kofisar$26.754.0★2 rev

Leikefitness Soft Kettlebell Set - Anti-Slip Grip Kettlebells for Home Workouts - Strength and Safety Guaranteed! (Blue 8KG)

leikefitness$27.944.9★17 rev

WeGym Soft Kettlebell Set with Cushioned Impact Resistant Base Anti Slip Wide Grip Handle for Home Workouts Weightlifting Full Body Training (10+15+20LB/4.5+6.8+9.0KG Mix-3 PCS)

WeGym$219.990.0★0 rev

Leikefitness Soft Kettlebell Set - Anti-Slip Grip Kettlebells for Home Workouts - Strength and Safety Guaranteed! (Green 6KG)

leikefitness$27.064.9★17 rev

Newest

by launch date

WeGym Soft Kettlebell Set with Cushioned Impact Resistant Base Anti Slip Wide Grip Handle for Home Workouts Weightlifting Full Body Training (10+15+20LB/4.5+6.8+9.0KG Mix-3 PCS)

WeGym$219.990 rev

10mo ago

WeGym Soft Kettlebell with Cushioned Impact Resistant Base Anti Slip Wide Grip Handle for Home Workouts Weightlifting Full Body Training (10LB/4.5KG Sandstone)

WeGym$53.500 rev

10mo ago

WeGym Soft Kettlebell with Cushioned Impact Resistant Base Anti Slip Wide Grip Handle for Home Workouts Weightlifting Full Body Training (15LB/6.8KG Rose)

WeGym$69.840 rev

10mo ago

Soft Kettlebell/Sports And Gym Equipment/Non-Slip Kettlebell with Comfortable Grip (Blue 10KG (1pcs))

Kofisar$26.752 rev

1y ago

Bullz Powder Coated Standard Kettlebell (6 Kilograms)

Bullz$51.420 rev

1y ago

What buyers say about kettlebell

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Decent for the price”

Grip17%

“Great grip, soft coating protects the floor from drops”

Suitability Beginner17%

“Perfect for training with no complaints”

Size-Overall17%

“Large enough for comfortable two-handed holds”

Top return reasons

Size-Overall100%

Common questions

Is kettlebell profitable to sell on Amazon Singapore?: The niche generates $0/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (35/100).
How competitive is the kettlebell niche?: 8 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
What does it cost to enter the kettlebell niche?: Listings span $22.61–$240.53; the average listing price is $64.73 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.

kettlebell

kettlebell market data

Competition & brand share

Demand

Top kettlebell products on Amazon

Top sellers

Newest

Trending

What buyers say about kettlebell

What buyers love

Top return reasons

Common questions

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