Ice Pack
FailThe top 5 brands take 100% of clicks, so Ice Pack is a Fail.
- Flapen Score
- 30 / 100Ranks 42 of 53 Sporting Goods niches · −5 vs the category median of 3530
- Market size
- $3K/yr5K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 6 sellers
Flapen Score
Ice Pack against its category
The dotted line is the Sporting Goods average. Past it, Ice Pack is stronger. Inside it, weaker.
Market
The Ice Pack market on Amazon at a glance
Shoppers on Amazon Singapore searched for Ice Pack 5K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $3Ka year
- Top search term
- ice pack4K searches a year
02 · Price
A sale here is worth $21.49.
Listings sell for $21.49 on average, from $15.47 to $28.44. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.49 that is $0 to $2K a year per listing.
- Average price
- $21.49inside the $15 to $100 sweet spot
- Price range
- $15.47–$28.44
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Sporting Goods. It carries 13,051 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #21in Sporting Goods
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,051per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Ice Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large
- Price
- $15.47
- Rating
- 4.7/5
- Reviews
- 15,187
- Age
- 5y ago

Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks
- Price
- $23.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack
- Price
- $28.44
- Rating
- 4.6/5
- Reviews
- 8,816
- Age
- 6y ago

Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4
- Price
- $17.47
- Rating
- 4.7/5
- Reviews
- 30,172
- Age
- 16y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack
- Price
- $16.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Trending
estimated 90-day click momentum
Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks
- Price
- $23.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago

2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 23,586
- Age
- 6y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack
- Price
- $16.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4
- Price
- $17.47
- Rating
- 4.7/5
- Reviews
- 30,172
- Age
- 16y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack
- Price
- $28.44
- Rating
- 4.6/5
- Reviews
- 8,816
- Age
- 6y ago
Newest
by launch date
Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks
- Price
- $23.61
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack
- Price
- $16.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large
- Price
- $15.47
- Rating
- 4.7/5
- Reviews
- 15,187
- Age
- 5y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack
- Price
- $28.44
- Rating
- 4.6/5
- Reviews
- 8,816
- Age
- 6y ago

2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)
- Price
- $27.06
- Rating
- 4.6/5
- Reviews
- 23,586
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Fit & Fresh42%
- Igloo19%
- AllSett Health16%
- Medi Ice Pak12%
- Perfect Remedy11%
- Open — no brand owns it (0%)
Demand
Ice Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Ice Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ice pack4K/yr
- reusable ice pack444/yr
- ice pack for injuries197/yr
- ice packs for cooler bag443/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









