Is ice pack profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 6 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (30/100).

How competitive is the ice pack niche?

5 brands and 6 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the ice pack niche?

Listings span $15.47–$28.44; the average listing price is $21.49 (sweet spot $15–$100). The average incumbent carries 13,051 reviews — the moat a new listing must climb.

ice pack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$15.47–$28.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.49

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,050.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$3K

$3K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, ice pack is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ice pack market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 3.1%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 4.5%
Avg brand age: 78 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Fit & Fresh42%
Igloo19%
AllSett Health16%
Medi Ice Pak12%
Perfect Remedy11%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -12.3% search growth over the last 90 days.

Open Trend

Top ice pack search terms

ice pack4K/yr -13.4%1.8% conv.
reusable ice pack444/yr +70.4%1.7% conv.
ice pack for injuries197/yr -88.7%0.0% conv.
ice packs for cooler bag443/yr -100.0%0.0% conv.

All search terms

Top ice pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large

Fit & Fresh$15.474.7★15,187 rev

Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks

Igloo$23.614.6★542 rev

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack

AllSett Health$28.444.6★8,816 rev

Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4

Fit & Fresh$17.474.7★30,172 rev

Medi Ice Pak Medium Gel Therapeutic Compress Pack

Medi Ice Pak$16.905.0★1 rev

Newest

by launch date

Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks

Igloo$23.61542 rev

1y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack

Medi Ice Pak$16.901 rev

4y ago

Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large

Fit & Fresh$15.4715,187 rev

5y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack

AllSett Health$28.448,816 rev

6y ago

2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)

Perfect Remedy$27.0623,586 rev