How competitive is the Ice Pack niche on Amazon Singapore?

5 brands and 6 sellers compete in Ice Pack on Amazon Singapore. The top 5 Ice Pack products take 89% of clicks and its top 5 brands hold 100% of demand.

Ice Pack

brand-locked demand (top 5 brands take 100% of clicks) — Ice Pack doesn't clear our bar today.

Flapen Score

Skip it

Ranks 42 of 53 Sporting Goods niches · −5 vs the category median of 35

This niche Category average · 53 niches

Is Ice Pack profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Ice Pack is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Ice Pack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 3.1% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr250

Search volume / yr-12.3%5K

Conversion rate3.1%

Avg price$21.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 6

Top-5 product click share89%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Ice Pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large

Price: $15.47
Rating: 4.7/5
Reviews: 15,187
Age: 5y ago

Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks

Price: $23.61
Rating: 4.6/5
Reviews: 542
Age: 1y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack

Price: $28.44
Rating: 4.6/5
Reviews: 8,816
Age: 6y ago

Fit & Fresh Cool Coolers Slim Lunch Ice Packs - Set of 4

Price: $17.47
Rating: 4.7/5
Reviews: 30,172
Age: 16y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack

Price: $16.90
Rating: 5.0/5
Reviews: 1
Age: 4y ago

Newest

by launch date

Igloo Large Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks

Price: $23.61
Rating: 4.6/5
Reviews: 542
Age: 1y ago

Medi Ice Pak Medium Gel Therapeutic Compress Pack

Price: $16.90
Rating: 5.0/5
Reviews: 1
Age: 4y ago

Fit + Fresh XL Cool Coolers Freezer Slim Ice Pack for Lunch Box Coolers Beach Bags and Picnic Baskets Multi-Colored 4 pack Extra Large

Price: $15.47
Rating: 4.7/5
Reviews: 15,187
Age: 5y ago

Reusable Hot and Cold Gel Ice Packs for Injuries | Cold Compress Ice Pack Gel Ice Packs Cold Pack Gel ice Pack Cold Packs for Injuries 10.5 in Long x 5 in Wide | 4 Pack

Price: $28.44
Rating: 4.6/5
Reviews: 8,816
Age: 6y ago

2 Pack Gel Ice Packs for Injuries Reusable Gel Ice Pack for Hot Cold Compress Soothing Soft Ice Packs for Injuries Reusable Gel Alternative for Hot Water Bottles Injury Ice Pack (2 Pack Regular)

Price: $27.06
Rating: 4.6/5
Reviews: 23,586
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Fit & Fresh42%
Igloo19%
AllSett Health16%
Medi Ice Pak12%
Perfect Remedy11%
Open — no brand owns it (0%)

Ice Pack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR3.1%Products6Brands5Top 5 Brands100%OOS Rate4.5%Rating4.7★Reviews13,051Avg BSR#21

Top Ice Pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ice pack4K/yr -13.4%1.8% conv.
reusable ice pack444/yr +70.4%1.7% conv.
ice pack for injuries197/yr -88.7%0.0% conv.
ice packs for cooler bag443/yr -100.0%0.0% conv.

Common Ice Pack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Pack 30/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 6 tracked products. Search demand moved -12.3% over the last 90 days.

Ice Pack sells for $21.49 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $15.47–$28.44. The average incumbent carries 13,051 reviews — the moat a new listing must climb.