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Ice Pack

Fail

The top 5 brands take 100% of clicks, so Ice Pack is a Fail.

Flapen Score
30
30 / 100
Ranks 42 of 53 Sporting Goods niches · −5 vs the category median of 35
Market size
$3K/yr5K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
89%top-5 click share · 5 brands · 6 sellers

Flapen Score

Ice Pack against its category

The dotted line is the Sporting Goods average. Past it, Ice Pack is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Pack market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ice Pack 5K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.1%
Market size, estimated
$3Ka year
Top search term
ice pack4K searches a year

02 · Price

A sale here is worth $21.49.

Listings sell for $21.49 on average, from $15.47 to $28.44. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.49 that is $0 to $2K a year per listing.

Average price
$21.49inside the $15 to $100 sweet spot
Price range
$15.47–$28.44
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Sporting Goods. It carries 13,051 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#21in Sporting Goods
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
13,051per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 219%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Open — no brand owns it (0%)

Demand

Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice pack4K/yr
  • reusable ice pack444/yr
  • ice pack for injuries197/yr
  • ice packs for cooler bag443/yr

FAQ

Common Ice Pack questions

Answered from the same tracked data.