Is feliway profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 6 tracked products. 90-day search growth is +21.5%. Flapen's verdict: Skip it (43/100).

How competitive is the feliway niche?

1 brands and 3 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

When does demand for feliway peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 2.0× the quietest.

What does it cost to enter the feliway niche?

Listings span $37.32–$97.88; the average listing price is $74.02 (sweet spot $15–$100). The average incumbent carries 9,335 reviews — the moat a new listing must climb.

feliway

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$37.32–$97.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$74.02

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Review moat

Bad9,335

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$7K

$7K/yr · 2K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, feliway is a $7K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

feliway market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $7K–$19K; units × avg price
Conversion rate: 6.3%
Avg BSR: #49
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 3.3%
Avg brand age: 111 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

FELIWAY100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +21.5% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×

Open Trend

Top feliway products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Feliway Optimum Starter Set 48 ml

FELIWAY$48.943.9★4,714 rev

FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack

FELIWAY$87.664.4★19,170 rev

FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear

FELIWAY$97.884.5★5,770 rev

FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack

FELIWAY$95.964.5★14,856 rev

FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack

FELIWAY$76.364.5★5,770 rev

Newest

by launch date

Feliway Optimum Starter Set 48 ml

FELIWAY$48.944,714 rev

1y ago

FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear

FELIWAY$97.885,770 rev

4y ago

FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack

FELIWAY$76.365,770 rev

4y ago

FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack

FELIWAY$95.9614,856 rev

6y ago