- Flapen Score
- 43 / 100Top 10% of 21 Pet Supplies niches · +11 vs the category median of 3243
- Market size
- $7K/yr2K searches / yr
- 90-day growth
- +21.5%search demand this quarter
- Competition
- 91%top-5 click share · 1 brands · 3 sellers
Flapen Score
Feliway against its category
The dotted line is the Pet Supplies average. Past it, Feliway is stronger. Inside it, weaker.
Market
The Feliway market on Amazon at a glance
Shoppers on Amazon Singapore searched for Feliway 2K times last year and spent an estimated $7K. One brand takes every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- +21.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $7Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- feliway1K searches a year
02 · Price
A sale here is worth $74.02.
Listings sell for $74.02 on average, from $37.32 to $97.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $74.02 that is $0 to $7K a year per listing.
- Average price
- $74.02inside the $15 to $100 sweet spot
- Price range
- $37.32–$97.88
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Pet Supplies. It carries 9,335 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 3.3%
- Average rank
- #49in Pet Supplies
- Average rating
- 4.33 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,335per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 111 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 111 months
Products
Top Feliway products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Feliway search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feliway questions
Answered from the same tracked data.









