How competitive is the Feliway niche on Amazon Singapore?

1 brands and 3 sellers compete in Feliway on Amazon Singapore. The top 5 Feliway products take 91% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Feliway niche?

Feliway sells for $74.02 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $37.32–$97.88. The average incumbent carries 9,335 reviews — the moat a new listing must climb.

Feliway

brand-locked demand (top 5 brands take 100% of clicks) — Feliway doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 10% of 21 Pet Supplies niches · +11 vs the category median of 32

This niche Category average · 21 niches

Is Feliway profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Feliway is a $7K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 43/100.

Feliway: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.5% over the last 90 days and 6.3% of searches end in a purchase.

$7K

revenue / yr

Units sold / yr250

Search volume / yr+21.5%2K

Conversion rate6.3%

Avg price$74.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 3

Top-5 product click share91%

Open market0%

Avg brand age111 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Top Feliway products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Feliway Optimum Starter Set 48 ml

Price: $48.94
Rating: 3.9/5
Reviews: 4,714
Age: 1y ago

FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack

Price: $87.66
Rating: 4.4/5
Reviews: 19,170
Age: 6y ago

FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear

Price: $97.88
Rating: 4.5/5
Reviews: 5,770
Age: 4y ago

FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack

Price: $95.96
Rating: 4.5/5
Reviews: 14,856
Age: 6y ago

FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack

Price: $76.36
Rating: 4.5/5
Reviews: 5,770
Age: 4y ago

Newest

by launch date

Feliway Optimum Starter Set 48 ml

Price: $48.94
Rating: 3.9/5
Reviews: 4,714
Age: 1y ago

FELIWAY Optimum Cat Enhanced Calming Pheromone Diffuser 30 Day Refill - 6 Pack Clear

Price: $97.88
Rating: 4.5/5
Reviews: 5,770
Age: 4y ago

FELIWAY Optimum Enhanced Calming Pheromone 30-day Refill 3 Pack

Price: $76.36
Rating: 4.5/5
Reviews: 5,770
Age: 4y ago

FELIWAY Classic Cat Calming Pheromone 30 Day Refill - 6 Pack

Price: $95.96
Rating: 4.5/5
Reviews: 14,856
Age: 6y ago

FELIWAY MultiCat Calming Pheromone 30 Day Refill - 6 Pack

Price: $87.66
Rating: 4.4/5
Reviews: 19,170
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

FELIWAY100%
Open — no brand owns it (0%)

Feliway demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2KCVR6.3%Products6Brands1Top 5 Brands100%OOS Rate3.3%Rating4.3★Reviews9,335Avg BSR#49

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×

Common Feliway questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feliway 43/100 on Amazon Singapore — Skip it. The niche generates $7K/yr across 6 tracked products. Search demand moved +21.5% over the last 90 days.