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Feliway

Fail

The top 5 brands take 100% of clicks, so Feliway is a Fail.

Flapen Score
43
43 / 100
Top 10% of 21 Pet Supplies niches · +11 vs the category median of 32
Market size
$7K/yr2K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
91%top-5 click share · 1 brands · 3 sellers

Flapen Score

Feliway against its category

The dotted line is the Pet Supplies average. Past it, Feliway is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feliway market on Amazon at a glance

Shoppers on Amazon Singapore searched for Feliway 2K times last year and spent an estimated $7K. One brand takes every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
6.3%
Market size, estimated
$7Ka year
Peak month
October2.0× the quietest month
Top search term
feliway1K searches a year

02 · Price

A sale here is worth $74.02.

Listings sell for $74.02 on average, from $37.32 to $97.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $74.02 that is $0 to $7K a year per listing.

Average price
$74.02inside the $15 to $100 sweet spot
Price range
$37.32–$97.88
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Pet Supplies. It carries 9,335 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
3.3%
Average rank
#49in Pet Supplies
Average rating
4.33 starsAmazon Singapore average 4.47 stars
Average reviews
9,335per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
111 months

Products

Top Feliway products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$749$1K$2K$3K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • FELIWAY100%
  • Open — no brand owns it (0%)

Demand

Feliway search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Feliway questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data