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Dog Toy

Fail

Shoppers spend an estimated $0 a year here, so Dog Toy is a Fail.

Flapen Score
48
48 / 100
Top 5% of 21 Pet Supplies niches · +16 vs the category median of 32
Market size
$0/yr16K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
50%top-5 click share · 13 brands · 19 sellers

Flapen Score

Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Dog Toy is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dog Toy 16K times last year and spent an estimated $0. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December3.1× the quietest month
Top search term
dog8K searches a year

02 · Price

A sale here is worth $13.73.

Listings sell for $13.73 on average, from $8.60 to $28.76. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $13.73 that is $0 to $1K a year per listing.

Average price
$13.73under the $15 to $100 sweet spot
Price range
$8.60–$28.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #28 within Pet Supplies. It carries 23,849 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
93%
Out of stock, average day
12.1%
Average rank
#28in Pet Supplies
Average rating
4.31 starsAmazon Singapore average 4.47 stars
Average reviews
23,849per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

34%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Reviews and returns

What reviews say buyers love and hate about Dog Toy

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Durability”
0.5%of orders come back
“it was ripped by my 4 months Labrador in 2 hrs”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Dog Toy questions

Answered from the same tracked data.