Belt
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $4K a year here, so Belt is a Maybe.
- Flapen Score
- 50 / 100Top 8% of 106 Fashion niches · +14 vs the category median of 3650
- Market size
- $4K/yr25K searches / yr
- 90-day growth
- +25.9%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 19 sellers
Flapen Score
Belt against its category
The dotted line is the Fashion average. Past it, Belt is stronger. Inside it, weaker.
Market
The Belt market on Amazon at a glance
Shoppers on Amazon Singapore searched for Belt 25K times last year and spent an estimated $4K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +25.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $4Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- belt8K searches a year
02 · Price
A sale here is worth $22.72.
Listings sell for $22.72 on average, from $12.83 to $59.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.
- Average price
- $22.72inside the $15 to $100 sweet spot
- Price range
- $12.83–$59.70
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #38 within Fashion. It carries 4,819 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 93%
- Out of stock, average day
- 7.1%
- Average rank
- #38in Fashion
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,819per listing
- Listings tracked
- 41
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Belt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Levis 15116020 Mens Casual Belt Item Number: 15116020 Cowhide Leather Made in Vietnam Adjustable Sizes chocolate 0029 Medium
- Price
- $28.03
- Rating
- 4.1/5
- Reviews
- 845
- Age
- 4y ago

LionVII Ratchet Elastic Stretch Belts 1 3/8 Slide Belt for Men with Automatic Buckle for Men Dress Adjustable Trim to Fit 28-49 Waist (Black)
- Price
- $16.63
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 1y ago

Steve Madden Mens Dress Casual Every Day Reversible Leather Belt Black/Brown (Burnished) 34
- Price
- $20.99
- Rating
- 4.2/5
- Reviews
- 30,788
- Age
- 8y ago
![Elastic Belt for Men Stretch Canvas Belt with YKK Plastic Buckle Breathable Waist Belt for Work Outdoor Cycling Hiking Adjustable for Pants Size Below 46inches[53Long1.5Wide] (Black)](https://m.media-amazon.com/images/I/41q+TbxNv7L.jpg)
Elastic Belt for Men Stretch Canvas Belt with YKK Plastic Buckle Breathable Waist Belt for Work Outdoor Cycling Hiking Adjustable for Pants Size Below 46inches[53Long1.5Wide] (Black)
- Price
- $12.85
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 3y ago

adidas Mens Reversible Web Golf Belt Black/Grey Two OSFM
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 1,535
- Age
- 2y ago
Trending
estimated 90-day click momentum
BOSS Mens Erman-L Sz35 Italian Leather Belt with Pin Buckle Black 1 90
- Price
- $59.70
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 3y ago

Vatan Mens Leather Dress Belts Handmade Classic Every Day Leather Belt with Prong Buckle for Men Work Business Casual Black 36 (Waist 34)
- Price
- $36.46
- Rating
- 4.5/5
- Reviews
- 4,286
- Age
- 2y ago

JUKMO 1.5 (38mm) Leather Ratchet Belt for Men in Gift Box Black Medium-for Waist 36-42(Length 49)
- Price
- $27.33
- Rating
- 4.6/5
- Reviews
- 1,915
- Age
- 1y ago

LionVII Ratchet Elastic Stretch Belts 1 3/8 Slide Belt for Men with Automatic Buckle for Men Dress Adjustable Trim to Fit 28-49 Waist (Coffee - Twill Weave)
- Price
- $16.65
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Levis 15116020 Mens Casual Belt Item Number: 15116020 Cowhide Leather Made in Vietnam Adjustable Sizes black 0099 Medium
- Price
- $26.15
- Rating
- 4.1/5
- Reviews
- 845
- Age
- 4y ago
Newest
by launch date
LionVII Ratchet Elastic Stretch Belts 1 3/8 Slide Belt for Men with Automatic Buckle for Men Dress Adjustable Trim to Fit 28-49 Waist (Coffee - Twill Weave)
- Price
- $16.65
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

LionVII Ratchet Belts for Men - Mens Fashion Belt Nylon Fabric 1 3/8 for Casual Jeans - Adjustable Trim to Fit 27-46 Waist Black Free
- Price
- $17.12
- Rating
- 4.4/5
- Reviews
- 1,129
- Age
- 1y ago

LionVII Ratchet Elastic Stretch Belts 1 3/8 Slide Belt for Men with Automatic Buckle for Men Dress Adjustable Trim to Fit 28-49 Waist (Dark Gray - Twill Weave)
- Price
- $15.51
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 1y ago

JUKMO 1.5 (38mm) Leather Ratchet Belt for Men in Gift Box Black Medium-for Waist 36-42(Length 49)
- Price
- $27.33
- Rating
- 4.6/5
- Reviews
- 1,915
- Age
- 1y ago

LionVII Ratchet Elastic Stretch Belts 1 3/8 Slide Belt for Men with Automatic Buckle for Men Dress Adjustable Trim to Fit 28-49 Waist (Black - Twill Weave)
- Price
- $17.09
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
19
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
20%
- LionVII39%
- Levi's16%
- Steve Madden10%
- adidas6%
- Kenneth Cole REACTION5%
- United Colors of Benetton4%
Demand
Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Belt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- belt8K/yr
- belts for men5K/yr
- leather belt3K/yr
- men belt2K/yr
- leather belt for men3K/yr
- mens belt2K/yr
- belt men940/yr
- men belt leather677/yr
- leather belt men237/yr
Reviews and returns
What reviews say buyers love and hate about Belt
We read the reviews and the return reasons for every product selling here.
“very light”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









