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Iem

Fail

Shoppers spend an estimated $0 a year here, so Iem is a Fail.

Flapen Score
40
40 / 100
Top 17% of 287 Electronics niches · +8 vs the category median of 32
Market size
$0/yr14K searches / yr
90-day growth
+31.1%search demand this quarter
Competition
74%top-5 click share · 6 brands · 18 sellers

Flapen Score

Iem against its category

The dotted line is the Electronics average. Past it, Iem is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iem market on Amazon at a glance

Shoppers on Amazon Singapore searched for Iem 14K times last year and spent an estimated $0. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+31.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
iem8K searches a year

02 · Price

A sale here is worth $67.46.

Listings sell for $67.46 on average, from $32.11 to $126.20. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $67.46 that is $0 to $7K a year per listing.

Average price
$67.46inside the $15 to $100 sweet spot
Price range
$32.11–$126.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #244 within Electronics. It carries 1,832 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
75%
Out of stock, average day
7.7%
Average rank
#244in Electronics
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
1,832per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Iem products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

83%

Top 20: 86%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 224%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3%)

Demand

Iem search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Iem search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iem8K/yr
  • iem earphones2K/yr
  • in ear monitor2K/yr
  • iems1K/yr

Reviews and returns

What reviews say buyers love and hate about Iem

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Noise Level”
2.5%of orders come back
“The sound from this headphone is alright”
A buyer, on “Noise Level”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Iem questions

Answered from the same tracked data.