- Flapen Score
- 40 / 100Top 17% of 287 Electronics niches · +8 vs the category median of 3240
- Market size
- $60K/yr72K searches / yr
- 90-day growth
- +17.6%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 21 sellers
Flapen Score
Hdd against its category
The dotted line is the Electronics average. Past it, Hdd is stronger. Inside it, weaker.
Market
The Hdd market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hdd 72K times last year and spent an estimated $60K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +17.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $60Ka year
- Top search term
- hdd21K searches a year
02 · Price
A sale here is worth $198.06.
Listings sell for $198.06 on average, from $21.27 to $527.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $198.06 that is $0 to $20K a year per listing.
- Average price
- $198.06above the $15 to $100 sweet spot
- Price range
- $21.27–$527.53
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
24% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Electronics. It carries 33,129 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 79%
- Out of stock, average day
- 10.1%
- Average rank
- #18in Electronics
- Average rating
- 4.39 starsAmazon Singapore average 4.47 stars
- Average reviews
- 33,129per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Hdd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate ST8000DM004 BarraCuda 3.5 8TB Internal Hard Disk HDD 6Gb/s 256MB 5400rpm Authorized Dealer
- Price
- $149.43
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Western Digital WDBPKJ0050BBK-WESN My Passport Portable Hard Drive 5TB Black
- Price
- $190.94
- Rating
- 4.5/5
- Reviews
- 97,829
- Age
- 6y ago

Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0 Black - HDTB540XK3CA
- Price
- $136.11
- Rating
- 4.7/5
- Reviews
- 20,576
- Age
- 3y ago

Seagate IronWolf 8TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7 200 RPM 256 MB Cache for RAID NAS - Frustration Free Packaging (ST8000VNZ02)
- Price
- $249.10
- Rating
- 4.5/5
- Reviews
- 702
- Age
- 3y ago

Seagate 8TB Expansion Desktop External Drive USB3.0 3.5E (STKP8000400) Black
- Price
- $231.13
- Rating
- 4.4/5
- Reviews
- 2,095
- Age
- 3y ago
Trending
estimated 90-day click momentum
Seagate STKZ5000402 One Touch External HDD with Password Protection 5TB Blue
- Price
- $229.55
- Rating
- 4.4/5
- Reviews
- 12,147
- Age
- 4y ago

TERRAMASTER TD2 Thunderbolt 3 Professional-Grade 2-Bay External Hard Drive Enclosure RAID 0/RAID1/JBOD Hard Disk RAID Storage (Diskless)
- Price
- $269.31
- Rating
- 3.9/5
- Reviews
- 92
- Age
- 7y ago

Seagate IronWolf 12TB NAS Internal Hard Drive HDD 3.5 Inch 7200 rpm CMR 256 MB Cache SATA 6GB/s Silver incl. Data Rescue Service (ST12000VNZ008)
- Price
- $315.64
- Rating
- 4.0/5
- Reviews
- 366
- Age
- 3y ago

Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0 Black - HDTB540XK3CA
- Price
- $136.11
- Rating
- 4.7/5
- Reviews
- 20,576
- Age
- 3y ago

Portable SSD 1 TB External SSD External Hard Disk Windows/PC/etc. Magnetic Resistance X-ray Resistance High-speed Data Transmission Compatible Type-A/Type-C (Delivery within 24 hours)
- Price
- $21.27
- Rating
- 2.7/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
Seagate ST8000DM004 BarraCuda 3.5 8TB Internal Hard Disk HDD 6Gb/s 256MB 5400rpm Authorized Dealer
- Price
- $149.43
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Portable SSD 1 TB External SSD External Hard Disk Windows/PC/etc. Magnetic Resistance X-ray Resistance High-speed Data Transmission Compatible Type-A/Type-C (Delivery within 24 hours)
- Price
- $21.27
- Rating
- 2.7/5
- Reviews
- 18
- Age
- 2y ago

WD 6TB My Passport Portable External Hard Drive Black Includes Backup Software with Defense Against ransomware and Password Protection - WDBR9S0060BBK-WESN
- Price
- $248.31
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 2y ago

Western Digital WD Red Plus Internal Hard Drive 8TB CMR 3.5 inch SATA 5640 rpm 256MB NAS WD80EFPX-AJP Eco Package
- Price
- $237.81
- Rating
- 4.3/5
- Reviews
- 1,482
- Age
- 2y ago

Seagate Expansion 20TB External Hard Drive HDD - USB 3.0 with Rescue Data Recovery Services (STKP20000400)
- Price
- $527.53
- Rating
- 4.1/5
- Reviews
- 963
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
21
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 84%
Open market
2%
- Seagate62%
- Western Digital21%
- Toshiba10%
- ORICO2%
- WD2%
- TERRAMASTER2%
- Open — no brand owns it (1 brand, 2%)
Demand
Hdd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Hdd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hdd21K/yr
- external hard drive14K/yr
- hard disk9K/yr
- hard drive9K/yr
- nas hdd7K/yr
- 8tb hdd5K/yr
- 4tb hdd4K/yr
- seagate4K/yr
Reviews and returns
What reviews say buyers love and hate about Hdd
We read the reviews and the return reasons for every product selling here.
“the hard disk is cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hdd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









