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Hdd

Fail

Buyers convert on only 0.4% of searches, so Hdd is a Fail.

Flapen Score
40
40 / 100
Top 17% of 287 Electronics niches · +8 vs the category median of 32
Market size
$60K/yr72K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
46%top-5 click share · 7 brands · 21 sellers

Flapen Score

Hdd against its category

The dotted line is the Electronics average. Past it, Hdd is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hdd market on Amazon at a glance

Shoppers on Amazon Singapore searched for Hdd 72K times last year and spent an estimated $60K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
0.4%
Market size, estimated
$60Ka year
Top search term
hdd21K searches a year

02 · Price

A sale here is worth $198.06.

Listings sell for $198.06 on average, from $21.27 to $527.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $198.06 that is $0 to $20K a year per listing.

Average price
$198.06above the $15 to $100 sweet spot
Price range
$21.27–$527.53
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Electronics. It carries 33,129 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
79%
Out of stock, average day
10.1%
Average rank
#18in Electronics
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
33,129per listing
Listings tracked
34

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Hdd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

2%

  • Brand 162%
  • Brand 221%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hdd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Hdd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hdd21K/yr
  • external hard drive14K/yr
  • hard disk9K/yr
  • hard drive9K/yr
  • nas hdd7K/yr
  • 8tb hdd5K/yr
  • 4tb hdd4K/yr
  • seagate4K/yr

Reviews and returns

What reviews say buyers love and hate about Hdd

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“the hard disk is cheap”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

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FAQ

Common Hdd questions

Answered from the same tracked data.