Extension Cord
FailShoppers spend an estimated $2K a year here, so Extension Cord is a Fail.
- Flapen Score
- 39 / 100Top 20% of 287 Electronics niches · +7 vs the category median of 3239
- Market size
- $2K/yr23K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 13 sellers
Flapen Score
Extension Cord against its category
The dotted line is the Electronics average. Past it, Extension Cord is stronger. Inside it, weaker.
Market
The Extension Cord market on Amazon at a glance
Shoppers on Amazon Singapore searched for Extension Cord 23K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $2Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- extension cord12K searches a year
02 · Price
A sale here is worth $32.53.
Listings sell for $32.53 on average, from $11.63 to $76.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.53 that is $0 to $3K a year per listing.
- Average price
- $32.53inside the $15 to $100 sweet spot
- Price range
- $11.63–$76.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #35 within Electronics. It carries 536 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 27.5%
- Average rank
- #35in Electronics
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 536per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Extension Cord products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
1%
- Brand 163%
- Brand 214%
- Brand 310%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Extension Cord search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Extension Cord search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- extension cord12K/yr
- power strip6K/yr
- power extension4K/yr
Reviews and returns
What reviews say buyers love and hate about Extension Cord
We read the reviews and the return reasons for every product selling here.
“The USB port charging is very slow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extension Cord questions
Answered from the same tracked data.









