extension cord
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.53avg listing price — sweet spot $15–$100
Price range
Great$11.63–$76.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good535.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, extension cord is a $2K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
extension cord market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $33K–$41K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 27.5%
- Avg brand age
- 54 months
- Avg seller age
- 45 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
1%
- LENCENT63%
- UGREEN14%
- TESSAN10%
- Masterplug7%
- Morries2%
- Targus2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.6% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.4×
Top extension cord search terms
- extension cord12K/yr
- power strip6K/yr
- power extension4K/yr
Top extension cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LENCENT Extension Lead with USB C Port 4 Way Outlets Power Strip with 2 USB-C and 2 USB Slots Multi Power Plug Extension with 1.8M Braided Extension Cord for Home Office 3250W- Black
LENCENT$25.994.3★347 rev
LENCENT 4 Way Outlets Power Strip with Individual Switch 2M Power Extension Cord 4AC Multi Power Plug Extension Socket for Home Office Kitchen Bedroom 13A 3250W
LENCENT$20.074.6★20 rev
LENCENT 5M Extension Lead with USB Slots 4 Way Outlets Power Strip with 1 Type C+3 USB A Ports Multi Power Plug Extension with 5M Braided Extension Cord for Home Office 3250W 13A
LENCENT$31.744.6★160 rev
LENCENT Extension Lead with USB C Port 3250W 13A 6 Way Outlets Power Strip with 1 USB-C and 2 USB Slots Multi Power Plug Extension with 1.8M Braided Extension Cord for Home Office White
LENCENT$40.134.5★550 rev
UGREEN Power Extension Lead 2M Extender Cord 3 Outlets 1 USB-C and 2 USB-A Ports Socket Strip 30W GaN Charger Surge Protector SG/MY/UK Plug for iPhone 17 Pro Max Home Appliances
UGREEN$24.654.6★300 rev
Newest
by launch date
Tower Extension Lead with USB C Slots TESSAN 8 Way Plug Extension Socket with Switch Surge Protected Power Strip with 2M Cable for Home School Supplies
TESSAN$33.343,178 rev
6-Way 2M Surge Protector with USB A & C by BELKIN
Belkin$56.670 rev
Tower Black Extension Lead with USB C Slots TESSAN 8 Way Multi Plug Extension Socket 2M Cable with Switch Surge Protected Power Strip for Home Office School Supplies
TESSAN$34.565 rev
UGREEN Extension Lead with 4 USB Slots 2 Way 2990W Max Multiple Plug with 1.5m Extension Cable Compatible with iPhone 17/16/15/14 iPad Pro/Mini Suitable for Home/Office Black
UGREEN$19.7212 rev
LENCENT 4 Way Outlets Power Strip with Individual Switch 2M Power Extension Cord 4AC Multi Power Plug Extension Socket for Home Office Kitchen Bedroom 13A 3250W
LENCENT$20.0720 rev
Trending
90-day click momentumTower Extension Lead with USB C Slots TESSAN 8 Way Plug Extension Socket with Switch Surge Protected Power Strip with 2M Cable for Home School Supplies
TESSAN$33.344.6★
6-Way 2M Surge Protector with USB A & C by BELKIN
Belkin$56.670.0★
Morries MS-3255-6M 5-Way Extension Cord with Surge Protector 6m
Morries$24.685.0★
LENCENT 5M Extension Lead with USB Slots 4 Way Outlets Power Strip with 1 Type C+3 USB A Ports Multi Power Plug Extension with 5M Braided Extension Cord for Home Office 3250W 13A
LENCENT$31.744.6★
LENCENT Extension Lead with 4 Way Outlets 3250W 13A Power Strip 1.8M Braided Extension Cord 2 USB-C and 2 USB Slots Multi Power Plug Extension for Home and Office White
LENCENT$29.264.7★
What buyers say about extension cord
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“get a longer extension for your convenient”
“Good design”
“Worked as intended”
“easy to charge multiple devices”
“Robust”
“having switches for all 3 plugs is effective”
“Works great”
“Well made, safety compliant (13A fuse)”
“Flexible cable is more manageable”
What buyers complain about
“The USB port charging is very slow”
“it boke down in less than a week”
“does not heat up”
“Product is faulty”
“One of the socket switches jammed”
“Product doesnt work”
“The cable is thick”
Top return reasons
Common questions
- Is extension cord profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the extension cord niche?
- 7 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in extension cord?
- Top complaints mined from reviews: Charging, Durability, Heating. The return rate is 0.9%.
- When does demand for extension cord peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the extension cord niche?
- Listings span $11.63–$76.82; the average listing price is $32.53 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.