How competitive is the Apple Pencil niche on Amazon Singapore?

6 brands and 12 sellers compete in Apple Pencil on Amazon Singapore. The top 5 Apple Pencil products take 93% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Apple Pencil?

Apple Pencil buyers on Amazon Singapore complain most about Durability, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Apple Pencil niche?

Apple Pencil sells for $64.02 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $24.48–$158.38. The average incumbent carries 7,708 reviews — the moat a new listing must climb.

Apple Pencil

a small market ($15K/yr) — Apple Pencil doesn't clear our bar today.

Signals Low Review Barrier High Price

Flapen Score

Skip it

Ranks 155 of 287 Electronics niches · −2 vs the category median of 32

This niche Category average · 287 niches

Is Apple Pencil profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Apple Pencil is a $15K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Apple Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 1.6% of searches end in a purchase.

$15K

revenue / yr

Units sold / yr500

Search volume / yr-14.1%14K

Conversion rate1.6%

Avg price$64.02

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 12

Top-5 product click share93%

Open market2%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Top Apple Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple Pencil Pro

Price: $158.38
Rating: 4.5/5
Reviews: 111
Age: 2y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White

Price: $28.80
Rating: 4.5/5
Reviews: 46,657
Age: 3y ago

Apple Pencil (USB-C)

Price: $101.65
Rating: 4.4/5
Reviews: 78
Age: 1y ago

Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th

Price: $24.48
Rating: 4.4/5
Reviews: 4,279
Age: 3y ago

UGREEN Stylus Pens for iPad with Tilt Sensitivity Strong Magnetic Universal Pencil 1/2 Generation Compatible with iPad 2018-2024 iPad Pro iPad Air iPad Mini White

Price: $27.46
Rating: 4.5/5
Reviews: 1,972
Age: 3y ago

Newest

by launch date

MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White

Price: $25.51
Rating: 4.6/5
Reviews: 809
Age: 1y ago

Apple Pencil (USB-C)

Price: $101.65
Rating: 4.4/5
Reviews: 78
Age: 1y ago

Apple Pencil Pro

Price: $158.38
Rating: 4.5/5
Reviews: 111
Age: 2y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White

Price: $28.80
Rating: 4.5/5
Reviews: 46,657
Age: 3y ago

Logitech Crayon Pixel-Precise Digital Pencil

Price: $81.85
Rating: 4.1/5
Reviews: 49
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Apple53%
metapen24%
JvKzaen11%
UGREEN6%
MoKo4%
Logitech2%

Apple Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR1.6%Products7Brands6Top 5 Brands98%OOS Rate31.6%Rating4.4★Reviews7,708Avg BSR#26

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

What reviews say buyers love and hate about Apple Pencil

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Charging50%

“Fully charged too”

Design-Overall25%

“Design is functional”

What buyers complain about

75% of reviews

Durability50%

“not last long”

Weight Heavy25%

“too heavy”

Apple Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging

31%

2Compatibility-Overall

25%

3Functionality-Overall

19%

4Adhesion/Stickiness

13%

5Defective Material/Parts

13%

Common Apple Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Pencil 30/100 on Amazon Singapore — Skip it. The niche generates $15K/yr across 7 tracked products. Search demand moved -14.1% over the last 90 days.