Is apple pencil profitable to sell on Amazon Singapore?

The niche generates $15K/yr across 7 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (30/100).

How competitive is the apple pencil niche?

6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in apple pencil?

Top complaints mined from reviews: Durability, Weight Heavy. The return rate is 1.1%.

When does demand for apple pencil peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the apple pencil niche?

Listings span $24.48–$158.38; the average listing price is $64.02 (sweet spot $15–$100). The average incumbent carries 7,708 reviews — the moat a new listing must climb.

apple pencil

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$64.02

avg listing price — sweet spot $15–$100

Price range

Good$24.48–$158.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,707.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$15K

$15K/yr · 14K searches

Signals Low Review Barrier High Price

According to Flapen's Amazon Singapore niche tracking, apple pencil is a $15K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

apple pencil market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $16K–$32K; units × avg price
Conversion rate: 1.6%
Avg BSR: #26
Page quality: 0%
Prime: 71%
Sponsored: 57%
Out of stock: 31.6%
Avg brand age: 37 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Apple53%
metapen24%
JvKzaen11%
UGREEN6%
MoKo4%
Logitech2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top apple pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Pencil Pro

Apple$158.384.5★111 rev

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White

metapen$28.804.5★46,657 rev

Apple Pencil (USB-C)

Apple$101.654.4★78 rev

Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th

JvKzaen$24.484.4★4,279 rev

UGREEN Stylus Pens for iPad with Tilt Sensitivity Strong Magnetic Universal Pencil 1/2 Generation Compatible with iPad 2018-2024 iPad Pro iPad Air iPad Mini White

UGREEN$27.464.5★1,972 rev

Newest

by launch date

MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White

MoKo$25.51809 rev

1y ago

Apple Pencil (USB-C)

Apple$101.6578 rev

1y ago

Apple Pencil Pro

Apple$158.38111 rev

2y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White

metapen$28.8046,657 rev

3y ago

Logitech Crayon Pixel-Precise Digital Pencil

Logitech$81.8549 rev

3y ago

What buyers say about apple pencil

What buyers praise and complain about, mined from review topics.

What buyers love

Charging50%

“Fully charged too”

Design-Overall25%

“Design is functional”

What buyers complain about

Durability50%

“not last long”

Weight Heavy25%

“too heavy”

Top return reasons

Charging31%

Compatibility-Overall25%

Functionality-Overall19%

Adhesion/Stickiness13%

Defective Material/Parts13%

Common questions

Is apple pencil profitable to sell on Amazon Singapore?: The niche generates $15K/yr across 7 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (30/100).
How competitive is the apple pencil niche?: 6 brands and 12 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in apple pencil?: Top complaints mined from reviews: Durability, Weight Heavy. The return rate is 1.1%.
When does demand for apple pencil peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the apple pencil niche?: Listings span $24.48–$158.38; the average listing price is $64.02 (sweet spot $15–$100). The average incumbent carries 7,708 reviews — the moat a new listing must climb.