Apple Pencil
FailShoppers spend an estimated $15K a year here, so Apple Pencil is a Fail.
- Flapen Score
- 30 / 100Ranks 155 of 287 Electronics niches · −2 vs the category median of 3230
- Market size
- $15K/yr14K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 12 sellers
Flapen Score
Apple Pencil against its category
The dotted line is the Electronics average. Past it, Apple Pencil is stronger. Inside it, weaker.
Market
The Apple Pencil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Apple Pencil 14K times last year and spent an estimated $15K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $15Ka year
- Peak month
- October2.8× the quietest month
- Top search term
- apple pencil10K searches a year
02 · Price
A sale here is worth $64.02.
Listings sell for $64.02 on average, from $24.48 to $158.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $64.02 that is $0 to $6K a year per listing.
- Average price
- $64.02inside the $15 to $100 sweet spot
- Price range
- $24.48–$158.38
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #26 within Electronics. It carries 7,708 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 31.6%
- Average rank
- #26in Electronics
- Average rating
- 4.43 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,708per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Apple Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple Pencil Pro
- Price
- $158.38
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White
- Price
- $28.80
- Rating
- 4.5/5
- Reviews
- 46,657
- Age
- 3y ago

Apple Pencil (USB-C)
- Price
- $101.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago

Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th
- Price
- $24.48
- Rating
- 4.4/5
- Reviews
- 4,279
- Age
- 3y ago

UGREEN Stylus Pens for iPad with Tilt Sensitivity Strong Magnetic Universal Pencil 1/2 Generation Compatible with iPad 2018-2024 iPad Pro iPad Air iPad Mini White
- Price
- $27.46
- Rating
- 4.5/5
- Reviews
- 1,972
- Age
- 3y ago
Trending
estimated 90-day click momentum
Stylus Pen for iPad 2018-2025 with Palm Rejection Apple Pencil for Pad11th/10th/9th/8th/7th/6th Gen iPad Pro 11/12.9 inch New iPad Air 2025 11&13-inch(M3/2) /5th/4th/3th Gen iPad mini 6th/5th
- Price
- $24.48
- Rating
- 4.4/5
- Reviews
- 4,279
- Age
- 3y ago

MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White
- Price
- $25.51
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1y ago

Logitech Crayon Pixel-Precise Digital Pencil
- Price
- $81.85
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 3y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White
- Price
- $28.80
- Rating
- 4.5/5
- Reviews
- 46,657
- Age
- 3y ago

Apple Pencil (USB-C)
- Price
- $101.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
Newest
by launch date
MoKo Pencil for iPad (A16) 11th 10th Gen Stylus Pen for 2018-2026 Apple iPad 11/10/9/8/7/6/A16 Mini 7/6/5 Air M3/M2 11/13/5/4/3 Pro M4 13/12.9/11 Tilt Sensitivity USB-C Fast Charging White
- Price
- $25.51
- Rating
- 4.6/5
- Reviews
- 809
- Age
- 1y ago

Apple Pencil (USB-C)
- Price
- $101.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago

Apple Pencil Pro
- Price
- $158.38
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 2y ago

Metapen Pencil A8 for Apple iPad 2018-2025 (2X Faster Charge) Pixel Precision Stylus Pen for iPad 11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th White
- Price
- $28.80
- Rating
- 4.5/5
- Reviews
- 46,657
- Age
- 3y ago

Logitech Crayon Pixel-Precise Digital Pencil
- Price
- $81.85
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
12
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Apple53%
- metapen24%
- JvKzaen11%
- UGREEN6%
- MoKo4%
- Logitech2%
Demand
Apple Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Apple Pencil
We read the reviews and the return reasons for every product selling here.
“not last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









