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Apple Earpods

Fail

Shoppers spend an estimated $0 a year here, so Apple Earpods is a Fail.

Flapen Score
40
40 / 100
Top 17% of 287 Electronics niches · +8 vs the category median of 32
Market size
$0/yr7K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 10 sellers

Flapen Score

Apple Earpods against its category

The dotted line is the Electronics average. Past it, Apple Earpods is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Earpods market on Amazon at a glance

Shoppers on Amazon Singapore searched for Apple Earpods 7K times last year and spent an estimated $0. The top 5 brands take 90% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November2.3× the quietest month
Top search term
apple headphones2K searches a year

02 · Price

A sale here is worth $127.63.

Listings sell for $127.63 on average, from $16.74 to $725.67. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $127.63 that is $0 to $13K a year per listing.

Average price
$127.63above the $15 to $100 sweet spot
Price range
$16.74–$725.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #148 within Electronics. It carries 474 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
63%
Out of stock, average day
23.1%
Average rank
#148in Electronics
Average rating
3.55 starsAmazon Singapore average 4.47 stars
Average reviews
474per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Apple Earpods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • Brand 137%
  • Brand 216%
  • Brand 315%
  • Brand 414%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Apple Earpods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Apple Earpods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple headphones2K/yr
  • apple earphones2K/yr
  • apple wired earphones892/yr
  • apple earbuds931/yr
  • apple earphones wired608/yr
  • apple earpiece414/yr

Reviews and returns

What reviews say buyers love and hate about Apple Earpods

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good quality”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

Keep looking

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FAQ

Common Apple Earpods questions

Answered from the same tracked data.