airtag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$54.51avg listing price — sweet spot $15–$100
Review moat
Good666.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$19.99–$147.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, airtag is a $6K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
airtag market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $5K–$14K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 17%
- Out of stock
- 38.0%
- Avg brand age
- 32 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Elevation Lab48%
- kate spade new york25%
- KIKVES17%
- Apple6%
- VULKIT4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top airtag search terms
- airtag14K/yr
- apple airtag6K/yr
- air tag4K/yr
Top airtag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
Elevation Lab$28.934.2★108 rev
KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
KIKVES$53.204.6★2,015 rev
kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$40.834.8★820 rev
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red
kate spade new york$36.194.8★820 rev
Apple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range*
Apple$147.944.7★159 rev
Newest
by launch dateApple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range*
Apple$147.94159 rev
VULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag
VULKIT$19.9978 rev
Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
Elevation Lab$28.93108 rev
kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$40.83820 rev
KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
KIKVES$53.202,015 rev
Trending
90-day click momentumVULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag
VULKIT$19.994.5★
kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$40.834.8★
KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
KIKVES$53.204.6★
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red
kate spade new york$36.194.8★
Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
Elevation Lab$28.934.2★
What buyers say about airtag
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to setup as I am using iPad”
Common questions
- Is airtag profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the airtag niche?
- 5 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- When does demand for airtag peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the airtag niche?
- Listings span $19.99–$147.94; the average listing price is $54.51 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.