Airtag
FailThe top 5 brands take 100% of clicks, so Airtag is a Fail.
- Flapen Score
- 32 / 100Ranks 137 of 287 Electronics niches · on the category median32
- Market size
- $6K/yr23K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 7 sellers
Flapen Score
Airtag against its category
The dotted line is the Electronics average. Past it, Airtag is stronger. Inside it, weaker.
Market
The Airtag market on Amazon at a glance
Shoppers on Amazon Singapore searched for Airtag 23K times last year and spent an estimated $6K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $6Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- airtag14K searches a year
02 · Price
A sale here is worth $54.51.
Listings sell for $54.51 on average, from $19.99 to $147.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $54.51 that is $0 to $5K a year per listing.
- Average price
- $54.51inside the $15 to $100 sweet spot
- Price range
- $19.99–$147.94
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #118 within Electronics. It carries 667 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 83%
- Out of stock, average day
- 38.0%
- Average rank
- #118in Electronics
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 667per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Airtag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 225%
- Brand 317%
- Brand 46%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Airtag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Airtag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- airtag14K/yr
- apple airtag6K/yr
- air tag4K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag
We read the reviews and the return reasons for every product selling here.
“Easy to setup as I am using iPad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag questions
Answered from the same tracked data.









