Airtag
FailThe top 5 brands take 100% of clicks, so Airtag is a Fail.
- Flapen Score
- 32 / 100Ranks 137 of 287 Electronics niches · on the category median32
- Market size
- $6K/yr23K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 7 sellers
Flapen Score
Airtag against its category
The dotted line is the Electronics average. Past it, Airtag is stronger. Inside it, weaker.
Market
The Airtag market on Amazon at a glance
Shoppers on Amazon Singapore searched for Airtag 23K times last year and spent an estimated $6K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $6Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- airtag14K searches a year
02 · Price
A sale here is worth $54.51.
Listings sell for $54.51 on average, from $19.99 to $147.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $54.51 that is $0 to $5K a year per listing.
- Average price
- $54.51inside the $15 to $100 sweet spot
- Price range
- $19.99–$147.94
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #118 within Electronics. It carries 667 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 83%
- Out of stock, average day
- 38.0%
- Average rank
- #118in Electronics
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 667per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Airtag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
- Price
- $28.93
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago

KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
- Price
- $53.20
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 1y ago

kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
- Price
- $40.83
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 1y ago

kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red
- Price
- $36.19
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 1y ago

Apple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range*
- Price
- $147.94
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 5mo ago
Trending
estimated 90-day click momentum
VULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag
- Price
- $19.99
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago

kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
- Price
- $40.83
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 1y ago

KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
- Price
- $53.20
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 1y ago

kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More - Classic Red
- Price
- $36.19
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 1y ago

Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
- Price
- $28.93
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Apple AirTag 4 pack (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5x Precision Finding Range*
- Price
- $147.94
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 5mo ago

VULKIT for Air Tag Holder Keychain Full Coverage Protective Case Compatible with Air Tag
- Price
- $19.99
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 1y ago

Elevation Lab AirTag (Gen 1 & 2) Keychain Compact (4 Pack) - TagVault - The Ultra-Comapct AirTag Case | Minimal Waterproof Ultra-Durable
- Price
- $28.93
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago

kate spade new york AirTag Charm Keychain - Star-shaped AirTag Holder with Luxury Gold Ring Clip for Bags Luggage Keys and More
- Price
- $40.83
- Rating
- 4.8/5
- Reviews
- 820
- Age
- 1y ago

KIKVES Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon
- Price
- $53.20
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Elevation Lab48%
- kate spade new york25%
- KIKVES17%
- Apple6%
- VULKIT4%
- Open — no brand owns it (0%)
Demand
Airtag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Airtag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- airtag14K/yr
- apple airtag6K/yr
- air tag4K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag
We read the reviews and the return reasons for every product selling here.
“Easy to setup as I am using iPad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









