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Car Freshener

Fail

Shoppers spend an estimated $1K a year here, so Car Freshener is a Fail.

Flapen Score
31
31 / 100
Ranks 7 of 11 Automotive niches · −1 vs the category median of 32
Market size
$1K/yr6K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Car Freshener against its category

The dotted line is the Automotive average. Past it, Car Freshener is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Car Freshener market on Amazon at a glance

Shoppers on Amazon Singapore searched for Car Freshener 6K times last year and spent an estimated $1K. All 3 brands take every click. Demand peaks in Jul–Oct–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
1.2%
Market size, estimated
$1Ka year
Peak month
October1.9× the quietest month
Top search term
car air freshener2K searches a year

02 · Price

A sale here is worth $15.16.

Listings sell for $15.16 on average, from $4.90 to $26.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.16 that is $0 to $2K a year per listing.

Average price
$15.16inside the $15 to $100 sweet spot
Price range
$4.90–$26.87
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #9 within Automotive. It carries 10,976 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
4.2%
Average rank
#9in Automotive
Average rating
4.13 starsAmazon Singapore average 4.47 stars
Average reviews
10,976per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Car Freshener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$160$320$479$6391101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Pristine57%
  • Bone23%
  • YANKEE CANDLE21%
  • Open — no brand owns it (0%)

Demand

Car Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Car Freshener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • car air freshener2K/yr
  • car freshener1K/yr
  • car perfume1K/yr
  • car fragrance745/yr
  • car scent679/yr

FAQ

Common Car Freshener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data