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Bissell

Fail

The top 5 products take 100% of clicks, so Bissell is a Fail.

Flapen Score
32
32 / 100
Ranks 6 of 11 Automotive niches · on the category median
Market size
$22K/yr4K searches / yr
90-day growth
+47.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Bissell against its category

The dotted line is the Automotive average. Past it, Bissell is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bissell market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bissell 4K times last year and spent an estimated $22K. One brand takes every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+47.4%
Conversion, latest week
2.2%
Market size, estimated
$22Ka year
Top search term
bissell2K searches a year

02 · Price

A sale here is worth $263.39.

Listings sell for $263.39 on average, from $226.70 to $324.27. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $263.39 that is $0 to $26K a year per listing.

Average price
$263.39above the $15 to $100 sweet spot
Price range
$226.70–$324.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #13 within Automotive. It carries 14,942 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
24.9%
Average rank
#13in Automotive
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
14,942per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bissell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bissell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

Search terms

Top Bissell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bissell2K/yr
  • bissell steam cleaner1K/yr
  • bissell carpet cleaner496/yr

Reviews and returns

What reviews say buyers love and hate about Bissell

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Bissell questions

Answered from the same tracked data.