Isomatte
PassIsomatte scores 76 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +191.2% this quarter, and an estimated 2.5% of orders come back.
- Flapen Score
- 76 / 100Top 1% of 1,017 Sport & Freizeit niches · +26 vs the category median of 5076
- Market size
- €1.2M/yr2.0M searches / yr
- 90-day growth
- +191.2%search demand this quarter
- Competition
- 30%top-5 click share · 35 brands · 54 sellers
Flapen Score
Isomatte against its category
The dotted line is the Sport & Freizeit average. Past it, Isomatte is stronger. Inside it, weaker.
Market
The Isomatte market on Amazon at a glance
Shoppers on Amazon Germany searched for Isomatte 2.0M times last year and spent an estimated €1.2M. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 76 out of 100, a Pass.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +191.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +191.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- €1.2Ma year
- Peak month
- July6.1× the quietest month
- Top search term
- isomatte782K searches a year
02 · Price
A sale here is worth €23.07.
Listings sell for €23.07 on average, from €11.08 to €55.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At €23.07 that is €17K to €23K a year per listing.
- Average price
- €23.07inside the $15 to $100 sweet spot
- Price range
- €11.08–€55.01
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €17K–€23K
- Returns
- 2.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #22 within Fitness. It carries 1,429 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 81%
- Out of stock, average day
- 5.0%
- Average rank
- #22in Fitness
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,429per listing
- Listings tracked
- 58
04 · Newcomers
13 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Isomatte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
54
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
30%
Top 20: 73%
Open market
52%
- Brand 113%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Isomatte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.1×
Search terms
Top Isomatte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- isomatte782K/yr
- isomatte selbstaufblasend488K/yr
- isomatte camping156K/yr
- isomatte ultraleicht103K/yr
- selbstaufblasende isomatte73K/yr
- aufblasbare isomatte52K/yr
- selbstaufblasbare isomatte38K/yr
- isomatte dick28K/yr
- adventure shop isomatte40K/yr
- isomatte aufblasbar36K/yr
Reviews and returns
What reviews say buyers love and hate about Isomatte
We read the reviews and the return reasons for every product selling here.
“Beim Ersten Einsatz schon defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Widerstandsband Mit Griff
€85K/yr+332.2%
Sup Pumpe Elektrisch
€873K/yr>1,000%
Feldbett
€1.1M/yr+171.7%
Zelt
€3.2M/yr+215.5%
Strandmuschel
€1.4M/yr+781.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Isomatte questions
Answered from the same tracked data.