Is fahrradhelm profitable to sell on Amazon Germany?

The niche generates €2.0M/yr across 71 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +72.7%. Flapen's verdict: Launch it (67/100).

How competitive is the fahrradhelm niche?

30 brands and 152 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in fahrradhelm?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.4%.

When does demand for fahrradhelm peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.

What does it cost to enter the fahrradhelm niche?

Listings span €9.91–€76.06; the average listing price is €36.52 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.

fahrradhelm

Launch it

A $2.0M/yr market growing +72.7% this quarter with returns at 3.4% — clears our launch bar.

Market size

Incredible€2.0M

€2.0M/yr · 5.6M searches

Avg price

Incredible€36.52

avg listing price — sweet spot $15–$100

Price range

Great€9.91–€76.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Growth

Great+72.7%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,485.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, fahrradhelm is a €2.0M/yr Amazon Germany market (5.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 67/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

fahrradhelm market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: €1.5M–€1.8M; units × avg price
Conversion rate: 1.0%
Avg BSR: #58
Page quality: 0%
Prime: 97%
Sponsored: 96%
Out of stock: 3.0%
Avg brand age: 46 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

152

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

32%

Top 20: 61%

Open market

33%

Fischer25%
Uvex23%
ABUS8%
RaMokey4%
Victgoal4%
ALPINA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +72.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×

Open Trend

Top fahrradhelm search terms

fahrradhelm damen1.4M/yr +85.0%0.8% conv.
fahrradhelm herren1.4M/yr +79.6%0.9% conv.
fahrradhelm824K/yr +49.2%0.6% conv.
helm269K/yr +66.5%0.2% conv.
mtb helm287K/yr +71.2%0.1% conv.
abus fahrradhelm229K/yr +56.4%0.2% conv.
uvex fahrradhelm100K/yr +92.2%0.4% conv.
fahrrad helm124K/yr +52.6%0.5% conv.
fahrradhelm erwachsene124K/yr +45.9%0.8% conv.
fahrradhelm mit visier137K/yr +27.9%0.2% conv.

All search terms

Top fahrradhelm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FISCHER Erwachsene Fahrradhelm Radhelm Cityhelm Urban Levin S/M 52-59cm grau mit beleuchtetem Innenring-System

Fischer€17.234.5★17,241 rev

FISCHER Erwachsene Fahrradhelm Radhelm Cityhelm Urban Levin L/XL 58-61cm grau mit beleuchtetem Innenring-System

Fischer€16.884.5★17,241 rev

uvex Stride Fahrradhelm sage Green matt 56-59 cm

Uvex€47.934.6★53 rev

uvex viva 3 - leichter Allround-Helm für Damen und Herren - individuelle Größenanpassung - waschbare Innenausstattung - black matt - 56-62 cm

Uvex€42.814.4★624 rev

RaMokey Fahrradhelm Erwachsene mit Licht für Herren Damen mit Abnehmbarer Magnetische Schutzbrille Visier Fahrrad Helm mit 18 Belüftungskanäle57-62cm

RaMokey€24.094.5★2,227 rev

Newest

by launch date

RLQA Fahrradhelm Herren Damen MTB/Rennrad Helm mit Abnehmbarer Magnetischer Visier & Brille Radhelm mit 24 Luftungsschlitzea LED Rucklicht Reithelm Verstellbare GroBe (L:58-61cm Schwarz&Rot)

RLQA€36.14157 rev

4mo ago

Fahrradhelm Erwachsene mit Licht Radhelm Cityhelm Urban Verstellbarer Unisex Fahrrad Helm für Damen und Herren 5762cm (dunkelschwarz)

Moplasz€21.98183 rev

6mo ago

GOOFF Rider Fahrradhelm Damen Herren E-Bike Helm für Erwachsene Leicht Verstellbar mit Belüftung geeignet für Rennrad MTB und Citybike

GOOFF€31.5214 rev

8mo ago

uvex Stride Fahrradhelm sage Green matt 56-59 cm

Uvex€47.9353 rev

1y ago

BÜCHEL Fahrradhelm mit In-Mould-Technologie für Kinder & Erwachsene Cam Lock Kinnpolsterung & Fliegennetz Größen M 5257 cm & L 5861 cm Schwarz Weiß Grau (Schwarz Matt L 58-61cm)

Büchel€31.53134 rev

1y ago

What buyers say about fahrradhelm

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße33%

“Grösse stimmt”

Qualität insgesamt13%

“Super Ware”

Preis-Leistungs-Verhältnis11%

“Preis Leistung OK”

Komfort insgesamt8%

“Cozy”

Gewicht leicht8%

“Federleicht und angenehm zu tragen”

Einstellbarkeit/Drehbarkeit/lehnend4%

“sitzt dank des verstellbaren Systems perfekt auf dem Kopf.”

beworben Vs Tatsächliches Produkt3%

“Sieht aus wie auf dem Foto”

Design insgesamt3%

“Schönes modernes Design”

Farbe1%

“Richtig chic die Farbe”

Benutzerfreundlichkeit1%

“Super Helm, leichte Handhabung”

What buyers complain about

Gesamtgröße19%

“eng und unbequem”

Qualität insgesamt15%

“Schlechte Performance”

Haltbarkeit7%

“Defekt nach 2 Monaten”

Riemen/Saitenqualität4%

“Der Riemen am Kinn löst sich”

Komfort insgesamt4%

“unbequem”

Materialqualität3%

“Altes Material”

Preis-Leistungs-Verhältnis3%

“Sein Geld nicht wert”

beworben Vs Tatsächliches Produkt2%

“Also nicht wie abgebildet”

Einstellbarkeit/Drehbarkeit/lehnend2%

“Einstellmöglichkeiten gering”

Funktionalität insgesamt2%

“Dann beim Wiedereinsetzen der Leuchte, funktionierte sie schon nicht mehr problemlos”

Top return reasons

Gesamtgröße86%

Farbe3%

Qualität insgesamt2%

Komfort insgesamt2%

Defekt Material/Teile1%

Funktionalität insgesamt1%

Form/Stil1%

beworben Vs Tatsächliches Produkt1%

Produktzustand0%

Einstellbarkeit/Drehbarkeit/lehnend0%

Common questions

Is fahrradhelm profitable to sell on Amazon Germany?: The niche generates €2.0M/yr across 71 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +72.7%. Flapen's verdict: Launch it (67/100).
How competitive is the fahrradhelm niche?: 30 brands and 152 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in fahrradhelm?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.4%.
When does demand for fahrradhelm peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
What does it cost to enter the fahrradhelm niche?: Listings span €9.91–€76.06; the average listing price is €36.52 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.