Kettlebell
PassKettlebell scores 71 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +43.6% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 71 / 100Top 2% of 1,017 Sport & Freizeit niches · +21 vs the category median of 5071
- Market size
- €1.3M/yr2.3M searches / yr
- 90-day growth
- +43.6%search demand this quarter
- Competition
- 18%top-5 click share · 41 brands · 44 sellers
Flapen Score
Kettlebell against its category
The dotted line is the Sport & Freizeit average. Past it, Kettlebell is stronger. Inside it, weaker.
Market
The Kettlebell market on Amazon at a glance
Shoppers on Amazon Germany searched for Kettlebell 2.3M times last year and spent an estimated €1.3M. The top 5 brands take 50% of clicks. Demand peaks in Jan–Jun–Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +43.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €1.3Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- kettlebell1.2M searches a year
02 · Price
A sale here is worth €34.93.
Listings sell for €34.93 on average, from €10.48 to €349.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €34.93 that is €3K to €9K a year per listing.
- Average price
- €34.93inside the $15 to $100 sweet spot
- Price range
- €10.48–€349.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€9K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #67 within Fitness. It carries 1,031 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 27%
- Out of stock, average day
- 13.8%
- Average rank
- #67in Fitness
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,031per listing
- Listings tracked
- 133
04 · Newcomers
10 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 40
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kettlebell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
44
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
18%
Top 20: 44%
Open market
45%
- Brand 113%
- Brand 212%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Kettlebell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Kettlebell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kettlebell1.2M/yr
- kettlebell set248K/yr
- kettlebell 16 kg157K/yr
- kettlebell 12kg130K/yr
- kettlebell 8kg83K/yr
- kettlebell 10kg80K/yr
- kettlebell 20kg91K/yr
- kettlebells70K/yr
- kettlebell 6kg35K/yr
- kugelhantel60K/yr
Reviews and returns
What reviews say buyers love and hate about Kettlebell
We read the reviews and the return reasons for every product selling here.
“Unfassbar schlecht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Faltbare Trinkflasche
€514K/yr+615.9%
Fahrradgriffe
€578K/yr+106.5%
Fahrradschutzhülle Fahrradträger
€111K/yr+123.9%
Pedale Fahrrad
€734K/yr+58.1%
Reuse
€43K/yr+93.1%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettlebell questions
Answered from the same tracked data.