Kettlebell
PassKettlebell scores 71 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +43.6% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 71 / 100Top 2% of 1,017 Sport & Freizeit niches · +21 vs the category median of 5071
- Market size
- €1.3M/yr2.3M searches / yr
- 90-day growth
- +43.6%search demand this quarter
- Competition
- 18%top-5 click share · 41 brands · 44 sellers
Flapen Score
Kettlebell against its category
The dotted line is the Sport & Freizeit average. Past it, Kettlebell is stronger. Inside it, weaker.
Market
The Kettlebell market on Amazon at a glance
Shoppers on Amazon Germany searched for Kettlebell 2.3M times last year and spent an estimated €1.3M. The top 5 brands take 50% of clicks. Demand peaks in Jan–Jun–Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +43.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €1.3Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- kettlebell1.2M searches a year
02 · Price
A sale here is worth €34.93.
Listings sell for €34.93 on average, from €10.48 to €349.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At €34.93 that is €3K to €9K a year per listing.
- Average price
- €34.93inside the $15 to $100 sweet spot
- Price range
- €10.48–€349.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€9K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #67 within Fitness. It carries 1,031 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 27%
- Out of stock, average day
- 13.8%
- Average rank
- #67in Fitness
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,031per listing
- Listings tracked
- 133
04 · Newcomers
10 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 40
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kettlebell products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yes4All BJCC Neopren beschichtete Kettlebell Krafttraining Kettlebells - 12KG Dunkelgrün
- Price
- €33.48
- Rating
- 4.8/5
- Reviews
- 1,004
- Age
- 3y ago

Yes4All HCR1 Neopren beschichtete Kettlebell Krafttraining Kettlebells - 6KG Orange
- Price
- €21.53
- Rating
- 4.8/5
- Reviews
- 1,004
- Age
- 3y ago
![HQ Germany Kettlebell Powdercoat [Pulverbeschichtung] - Kugelhantel 16kg](https://m.media-amazon.com/images/I/413l01CFFWL.jpg)
HQ Germany Kettlebell Powdercoat [Pulverbeschichtung] - Kugelhantel 16kg
- Price
- €55.83
- Rating
- 4.8/5
- Reviews
- 464
- Age
- 4y ago

Amazon Basics Kugelhantel aus Gusseisen 8 kg Schwarz
- Price
- €23.42
- Rating
- 4.7/5
- Reviews
- 12,984
- Age
- 8y ago

Amazon Basics Kugelhantel aus Gusseisen 16 kg Schwarz
- Price
- €38.43
- Rating
- 4.7/5
- Reviews
- 12,984
- Age
- 7y ago
Trending
estimated 90-day click momentum
SPORTNOW Kettlebell Kugelhantel 6 kg Gewicht-Hantel mit Sand befüllt für Anfänger Zuhause Krafttraining Blau
- Price
- €13.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

SPORTNOW Kettlebell 16 KG Bodenschonende Kugelhantel Schwunghantel Gewichtkugel für freies Gewichtstraining Krafttraining Gewichtheben Ausdauer Fitness Grün
- Price
- €27.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

Wolverson Fitness Black Series Kettlebell Hardstyle Stahl Kettlebell mit breitem Griff für Functional Training Krafttraining Cross Training & Home Gym (10 kg)
- Price
- €53.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

HOMCOM Kettlebell Kugelhantel 8 kg Gewicht-Hantel mit Sand befüllt für Anfänger Zuhause Krafttraining
- Price
- €15.62
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

Gymtek Weiche Kettlebell 6 kg Handeln für Frauen - 6kg Kugelhantel - Kettlebell Soft Gewichte Hantel Kugelgewicht Home Gym Equipment Fitness Krafttraining Sport Geräte für Zuhause
- Price
- €26.50
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 10mo ago
Newest
by launch date
SPORTNOW Kettlebell 16 KG Bodenschonende Kugelhantel Schwunghantel Gewichtkugel für freies Gewichtstraining Krafttraining Gewichtheben Ausdauer Fitness Grün
- Price
- €27.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 2mo ago

SPORTNOW Kettlebell Kugelhantel 6 kg Gewicht-Hantel mit Sand befüllt für Anfänger Zuhause Krafttraining Blau
- Price
- €13.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Wolverson Fitness Black Series Kettlebell Hardstyle Stahl Kettlebell mit breitem Griff für Functional Training Krafttraining Cross Training & Home Gym (10 kg)
- Price
- €53.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NEOLYMP Soft Kettlebell bodenschonend & leise - stoßdämpfende Kugelhantel mit Eisensandfüllung - ergonomischer Softgriff ideal fürs Homegym Kettlebell 212 kg Kugelhantel Set (Rosa | 2 kg)
- Price
- €16.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

NEOLYMP Soft Kettlebell bodenschonend & leise - stoßdämpfende Kugelhantel mit Eisensandfüllung - ergonomischer Softgriff ideal fürs Homegym Kettlebell 212 kg Kugelhantel Set (Sky-blue | 8 kg)
- Price
- €28.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
44
Est. top-5 brand share
50%
Top 20: 86%
Est. top-5 click share
18%
Top 20: 44%
Open market
45%
- Amazon Basics13%
- Yes4All12%
- HQ Germany11%
- Gymtek8%
- SPORTNOW7%
- NEOLYMP6%
Demand
Kettlebell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Kettlebell search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kettlebell1.2M/yr
- kettlebell set248K/yr
- kettlebell 16 kg157K/yr
- kettlebell 12kg130K/yr
- kettlebell 8kg83K/yr
- kettlebell 10kg80K/yr
- kettlebell 20kg91K/yr
- kettlebells70K/yr
- kettlebell 6kg35K/yr
- kugelhantel60K/yr
Reviews and returns
What reviews say buyers love and hate about Kettlebell
We read the reviews and the return reasons for every product selling here.
“Unfassbar schlecht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettlebell questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









