Is Air Roll profitable to sell on Amazon Germany?

Flapen scores Air Roll 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €169K a year across 49 tracked products. 4 of the 22 products launched in the last year cleared the first-year sales bar. Search demand grew +39.1% in the last 90 days.

How competitive is the Air Roll niche on Amazon Germany?

19 brands and 25 sellers compete in Air Roll on Amazon Germany. The top 5 Air Roll products take 36% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Air Roll?

Air Roll buyers on Amazon Germany complain most about Haltbarkeit, Inflation/Deflation, and Gesamtgröße. An estimated 1.5% of orders come back.

When does demand for Air Roll peak?

Search demand for Air Roll on Amazon Germany peaks in May–Jun–Dec, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Air Roll niche?

Air Roll sells for €62.15 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €36.56 to €153.43. The average product has 107 reviews, the count a new listing must catch up to.

Air Roll

Maybe

The average product has only 107 reviews. But buyers convert on only 0.9% of searches, so Air Roll is a Maybe.

Filters No Dominant Brand High Price Out of Stock

Flapen Score: 58
58 / 100Top 22% of 1,017 Sport & Freizeit niches · +8 vs the category median of 50
Market size: €169K/yr303K searches / yr
90-day growth: +39.1%search demand this quarter
Competition: 36%top-5 click share · 19 brands · 25 sellers

Flapen Score

Air Roll against its category

The dotted line is the Sport & Freizeit average. Past it, Air Roll is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Air Roll market on Amazon at a glance

Shoppers on Amazon Germany searched for Air Roll 303K times last year and spent an estimated €169K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months: 303K
Growth, 90 days vs prior 90: +39.1%
Conversion, latest week: 0.9%
Market size, estimated: €169Ka year
Peak month: December2.5× the quietest month
Top search term: airtrack rolle72K searches a year

02 · Price

A sale here is worth €62.15.

Listings sell for €62.15 on average, from €36.56 to €153.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €62.15 that is €0 to €6K a year per listing.

Average price: €62.15inside the $15 to $100 sweet spot
Price range: €36.56–€153.43
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€6K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #59 within Turnen. It carries 107 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 73%
Out of stock, average day: 19.9%
Average rank: #59in Turnen
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 107per listing
Listings tracked: 49

04 · Newcomers

4 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 22
Successful launches: 4Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Air Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

32%

Brand 116%
Brand 213%
Brand 311%
Brand 410%
Brand 510%
Brand 69%

Demand

Air Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Air Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

airtrack rolle72K/yr +28.5%0.8% conv.
air roll70K/yr +6.1%0.6% conv.
air rolle turnen29K/yr +93.5%0.6% conv.
air rolle17K/yr +145.1%0.5% conv.
airroll24K/yr +10.6%0.5% conv.
turnrolle airtrack10K/yr +105.1%0.9% conv.
air track rolle13K/yr +42.6%0.8% conv.
turnrolle9K/yr +99.3%0.5% conv.
turn rolle9K/yr +46.2%0.3% conv.
air rolle glitzer3K/yr >1,000%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Air Roll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Haltbarkeit”

1.5%of orders come back

“Beim 5 mal ist es dann endlich gegangen”

A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Air Roll questions

Answered from the same tracked data.

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