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Abus

Abus shows a sweet-spot price point ($22.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 10% of 1,017 Sport & Freizeit niches · +14 vs the category median of 50

Market size 39Growth 66Conversion 42Competition 79Returns 89Price range 78Avg price 94Brand share 79Review moat 42Quality gap 45
This niche Category average · 1,017 niches

Is Abus profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Abus is a €195K/yr Amazon Germany market (259K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 64/100.

Abus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +46.4% over the last 90 days and 3.3% of searches end in a purchase.

€195K

revenue / yr

Units sold / yr10K
Search volume / yr+46.4%259K
Conversion rate3.3%
Avg price€22.68

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers30 · 138
Top-5 product click share36%
Open market44%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement96%
New entrants (1y)6· 3 succeeded
Avg rating4.5★
Avg reviews2,263

Top Abus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€6K€12K€18K€23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

138

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

36%

Top 20: 79%

Open market

38%

  • ABUS22%
  • GRIFEMA10%
  • SPGOOD10%
  • Kryptonite7%
  • Prophete7%
  • DUNLOP6%

Abus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume259KCVR3.3%Products49Brands30Top 5 Brands56%OOS Rate1.8%Rating4.5★Reviews2,263Avg BSR#77
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.8×

Top Abus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kettenschloss fahrrad85K/yr
  • kettenschloss72K/yr
  • fahrrad kettenschloss24K/yr
  • fahrradschloss kette20K/yr
  • kettenschloss fahrradkette19K/yr
  • fahrrad-kettenschlösser17K/yr
  • fahrradschloss kettenschloss9K/yr
  • fahrradkettenschloss4K/yr
  • fahrradkette schloss4K/yr
  • fahrradkettenschloß3K/yr

What reviews say buyers love and hate about Abus

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt20%

Super Ware

Verriegelungsmechanismus19%

Bin mega happy mit dem Schloss

Preis-Leistungs-Verhältnis11%

Günstige Alternative

beworben Vs Tatsächliches Produkt9%

Produkt wie beschrieben

Stärke8%

Einfach zu benutzen und sehr robust

What buyers complain about

75% of reviews
Haltbarkeit25%

Defekt nach 5 Monaten

Gewicht schwer12%

Massives schweres Kettenschloss

Qualität insgesamt11%

Qualitativ ungenügend

Verriegelungsmechanismus7%

Schloss nach 4 x benutzen defekt

Gesamtgröße6%

Nicht so gross

Abus return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gewicht schwer
43%
2Gesamtgröße
23%
3Funktionalität insgesamt
4%
4Qualität insgesamt
4%
5Verriegelungsmechanismus
3%

Common Abus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abus 64/100 on Amazon Germany — Worth a look. The niche generates €195K/yr across 49 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +46.4% over the last 90 days.
Search demand for Abus on Amazon Germany peaks in May–Jul–Aug, where the busiest month runs 2.8× the quietest.