Is Zylinder Hut profitable to sell on Amazon Germany?

Flapen scores Zylinder Hut 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €268K a year across 21 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -64.3% in the last 90 days.

How competitive is the Zylinder Hut niche on Amazon Germany?

11 brands and 54 sellers compete in Zylinder Hut on Amazon Germany. The top 5 Zylinder Hut products take 58% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Zylinder Hut?

Zylinder Hut buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Komfort insgesamt. An estimated 6.3% of orders come back, which is high.

When does demand for Zylinder Hut peak?

Search demand for Zylinder Hut on Amazon Germany peaks in Jan–Feb–Oct–Nov, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Zylinder Hut niche?

Zylinder Hut sells for €26.74 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.39 to €58.62. The average product has 225 reviews, the count a new listing must catch up to.

Zylinder Hut

Fail

Demand is soft, at -64.3% this quarter, so Zylinder Hut is a Fail.

Filters Low Review Barrier High Returns

Flapen Score: 47
47 / 100Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size: €268K/yr308K searches / yr
90-day growth: -64.3%search demand this quarter
Competition: 58%top-5 click share · 11 brands · 54 sellers

Flapen Score

Zylinder Hut against its category

The dotted line is the Spielzeug average. Past it, Zylinder Hut is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Zylinder Hut market on Amazon at a glance

Shoppers on Amazon Germany searched for Zylinder Hut 308K times last year and spent an estimated €268K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €268K a year.

Searches, last 12 months: 308K
Growth, 90 days vs prior 90: -64.3%
Conversion, latest week: 3.3%
Market size, estimated: €268Ka year
Peak month: February4.9× the quietest month
Top search term: zylinder hut herren48K searches a year

02 · Price

A sale here is worth €26.74.

Listings sell for €26.74 on average, from €7.39 to €58.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €26.74 that is €7K to €13K a year per listing.

Average price: €26.74inside the $15 to $100 sweet spot
Price range: €7.39–€58.62
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €7K–€13K
Returns: 6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #472 within Kostüm-Kopfbedeckung. It carries 225 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 76%
Out of stock, average day: 8.8%
Average rank: #472in Kostüm-Kopfbedeckung
Average rating: 4.14 starsAmazon Germany average 4.37 stars
Average reviews: 225per listing
Listings tracked: 21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Zylinder Hut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

16%

Brand 126%
Brand 222%
Brand 313%
Brand 49%
Brand 58%
Brand 66%
Open — no brand owns it (5 brands, 16%)

Demand

Zylinder Hut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Zylinder Hut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

zylinder hut herren48K/yr -36.1%3.4% conv.
zylinder77K/yr -52.0%2.2% conv.
zylinder hut103K/yr -80.3%2.9% conv.
zylinder (hut)8K/yr -36.6%0.5% conv.
chapeau claque zylinder6K/yr -29.1%0.5% conv.
zylinder hut kinder9K/yr -75.4%1.9% conv.
zylinder kinder6K/yr -58.9%1.8% conv.
top hat6K/yr -32.5%1.7% conv.
zylinderhut6K/yr -49.6%2.3% conv.
zylinder hut damen23K/yr -94.9%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Zylinder Hut

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gesamtgröße”

43%of negative reviews mention “Gesamtgröße”

6.3%of orders come back

“Fällt sehr klein aus”

A buyer, on “Gesamtgröße”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Zylinder Hut questions

Answered from the same tracked data.

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