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Zombicide

brand-locked demand (top 5 brands take 100% of clicks) — Zombicide doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43

Market size 5Growth 13Conversion 8Competition 40Returns 52Price range 93Avg price 95Brand share 0Review moat 97Quality gap 22
This niche Category average · 2,084 niches

Is Zombicide profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zombicide is a €21K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Zombicide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.0% over the last 90 days and 0.6% of searches end in a purchase.

€21K

revenue / yr

Units sold / yr750
Search volume / yr-23.0%77K
Conversion rate0.6%
Avg price€43.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 79
Top-5 product click share61%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews70

Top Zombicide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

0%

  • CMON96%
  • Asmodee4%

Zombicide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR0.6%Products23Brands2Top 5 Brands100%OOS Rate5.4%Rating4.7★Reviews70Avg BSR#4,029
5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Top Zombicide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zombicide59K/yr
  • zombicide 2. edition10K/yr
  • zombicide deutsch4K/yr
  • cmon4K/yr

Zombicide return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
32%
2Produktzustand
21%
3Kompatibilität – insgesamt
14%
4Preis-Leistungs-Verhältnis
7%
5Gesamtgröße
7%

Common Zombicide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zombicide 31/100 on Amazon Germany — Skip it. The niche generates €21K/yr across 23 tracked products. Search demand moved -23.0% over the last 90 days.
Search demand for Zombicide on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.4× the quietest.