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Zombicide

Fail

The top 5 brands take 100% of clicks, so Zombicide is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€21K/yr77K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
61%top-5 click share · 2 brands · 79 sellers

Flapen Score

Zombicide against its category

The dotted line is the Spielzeug average. Past it, Zombicide is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zombicide market on Amazon at a glance

Shoppers on Amazon Germany searched for Zombicide 77K times last year and spent an estimated €21K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
0.6%
Market size, estimated
€21Ka year
Peak month
November2.4× the quietest month
Top search term
zombicide59K searches a year

02 · Price

A sale here is worth €43.59.

Listings sell for €43.59 on average, from €13.68 to €100.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €43.59 that is €0 to €4K a year per listing.

Average price
€43.59inside the $15 to $100 sweet spot
Price range
€13.68–€100.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #4,029 within Brettspiele. It carries 70 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
96%
Out of stock, average day
5.4%
Average rank
#4,029in Brettspiele
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
70per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Zombicide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Zombicide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Zombicide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zombicide59K/yr
  • zombicide 2. edition10K/yr
  • zombicide deutsch4K/yr
  • cmon4K/yr

Reviews and returns

What reviews say buyers love and hate about Zombicide

We read the reviews and the return reasons for every product selling here.

2.9%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Zombicide questions

Answered from the same tracked data.