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Zappelwürfel

Fail

The top 5 brands take 98% of clicks, so Zappelwürfel is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€26K/yr66K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
61%top-5 click share · 7 brands · 36 sellers

Flapen Score

Zappelwürfel against its category

The dotted line is the Spielzeug average. Past it, Zappelwürfel is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zappelwürfel market on Amazon at a glance

Shoppers on Amazon Germany searched for Zappelwürfel 66K times last year and spent an estimated €26K. The top 5 brands take 98% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.5%
Market size, estimated
€26Ka year
Top search term
shashibo würfel33K searches a year

02 · Price

A sale here is worth €15.41.

Listings sell for €15.41 on average, from €7.75 to €21.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €15.41 that is €2K to €4K a year per listing.

Average price
€15.41inside the $15 to $100 sweet spot
Price range
€7.75–€21.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #75 within Party- & Scherzartikel. It carries 25,724 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#75in Party- & Scherzartikel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
25,724per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Zappelwürfel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

36

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

1%

  • Brand 185%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zappelwürfel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Zappelwürfel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shashibo würfel33K/yr
  • shashibo18K/yr
  • sternenwürfel5K/yr
  • shashibo formwechsel-box5K/yr
  • zappelwürfel4K/yr

Reviews and returns

What reviews say buyers love and hate about Zappelwürfel

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Spaß/Unterhaltungserlebnis”
18%of negative reviews mention “Gesamtgröße”
1.6%of orders come back
“Ich empfele diese produkt nicht, sooooi klein”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zappelwürfel questions

Answered from the same tracked data.